Ultimate Marketing Guide

Please note this page is being developed over time and subject to change. If you have any questions or something you would like to see here please email [email protected]


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Google Analytics / Google Search / Google Business 

10 Minute Takeover | How to Drive Customers to Your Website

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My Top Guides

easy seo for counsellors

Easy SEO for Counsellors

Easy SEO for Counsellors Watch the highlights video SEO for Therapists Presentation – SEO for Counsellors 5 Top SEO Tips for Therapists from TheoRuby Related Material & Free Training Power

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Keyword research

Learn How to do Keyword Research

Learn How to do Keyword Research Learn how to do keyword research effectively! Keyword research is a topic that has been growing ever since search engines became popular every day

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Google Analytics 4

Understanding Google Analytics 4

Understanding Google Analytics 4 Learn How to Set Up Your Google Analytics 4 Account!​ In today’s digital landscape, data is essential. Whether you’re running a small online business, managing a

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Podcast with Jane Travis on how to develop a counsellor website

Developing your Therapy Website, with Jane Travis

If you’re a therapist in private practice, your website is important tool to help attract the right clients to you.

So if you are ready for your first website, or you have a website and now realise it’s not quite what you need, this is for you.

In this episode, I chat with website and digital marketing consultant Theo Ruby about building and developing your therapy website.

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get found on google

Get Found on Google

Setup and optimise your Google Business profile to get new customers How to Get Found on Google The easy, free way to be found organically on Google Discover what Google

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Ultimate Marketing Guide 69

Social Media Scheduling Practical Workshop

Do you find yourself spending too much time creating content for social media and posting across all of your different channels? Have you thought about scheduling your core posts in advance to get the most impact with minimal wasted energy?

I will show you how to set up and start using a free scheduling tool to manage your social media marketing. You will have the opportunity to create 4 weeks’ worth of posts for your business across your key social media channels.

Here is what you are going to learn (and do) during the session:

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seo improvements

SEO Improvements – Top 3 things you should do to grow online

I will walk you through everything you need to know to get the most from your website. We’ll go through the basics of On-page optimisation and simple ways to make sure your website is ready to be on the first page. Then we’ll cover the importance of website speed and free tools that you can use easily to make sure your images are correctly sized and your site is running at full speed.

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creative business

Grow Your Creative Business

Are you looking to get more sales and grow your creative brand? Do you have a great product but are not sure of how to build an audience online and direct more visitors to your online shop?

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Ultimate Marketing Guide 71

Brand Personality

What is Brand Personality? Brand personality are the attributes associated with a brand that give the brand a human-like function. By giving your brand human characteristics, it builds a connection

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Ultimate Marketing Guide 72

Brand Storytelling

What is Brand Storytelling Brand storytelling is a way of connecting your business to your customers by letting them know what your brand stands for and the values that you

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build your own brand

How to Build Your Own Brand

How to Build Your Own Brand Building a strong brand is essential for any business regardless of its size. Branding is what allows you to help your business differentiate itself

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How to Get Valuable Backlinks - laptop with backlink symbol on

How to Generate Valuable Backlinks

What are Backlinks? Backlinks affect google rankings the most. Backlinks are when one website links to another website, which is something that Google looks at as “votes”. The more links

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Learn How to Write a Press Release - computer on a desk that shows press release words

How to Write a Press Release

Write a Press Release A press release is a short piece of writing, written in a journalistic style that is sent out to targeted members of the media. It provides

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6 Steps to SEO Success - gears over a keyboard with the word SEO.

6 Steps to SEO Success

These 6 tactics have been updated for 2021 and include all the basic elements of on-page SEO optimisation to help your business appear higher in Google Search.  Search Engine Optimisation

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ultimate marketing guide

Ultimate Marketing Guide

Ultimate Marketing Guide Please note this page is being developed over time and subject to change. If you have any questions or something you would like to see here please

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marketing funnel

Build Your Own Marketing Funnel

A Marketing Funnel is a theoretical model that shows a customers’ journey towards the purchase of a good or service. The funnel illustrates 5 stages including: Plan, Reach, Act, Convert, and

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apple focus mode

Apple’s Focus Mode

With so many of us working from home over the past 18 months, it looks like a hybrid model of working is set to become the “new normal”. So, it’s no surprise that many of us are struggling to separate our work and home lives, as we sit in front of a screen for most of the day with our phones are glued to our face. Apple has designed a new feature to overcome this challenge, with the launch of the new iOS 15 software update Focus Mode.

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search console insights beta

Search Console Insights (Beta)

How do you monitor your web page analytics and the success of your marketing? In this Bitesize Guide we discuss how Search Console Insights is a quick tool that can help

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12 marketing tips

12 Marketing Tips for 2021

12 Free Marketing Tools for 2023 After a challenging but rewarding year, I simply want to say thank you for being part of the Bitesize Marketing Guide community so as

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LinkedIn 101: How To Grow Your Network

Unlock the untapped potential of LinkedIn for small businesses with this comprehensive and essential guide. Discover the strategies and tips to enhance your brand visibility, reach your target audience, and create meaningful connections through this powerful social media platform. Whether you are a startup or an established company, this guide will equip you with the knowledge and tools to maximize your impact on LinkedIn by leveraging its unique features and capabilities. Don’t miss out on the opportunity to scale your business and explore new avenues for growth. Get your copy of this guide today!

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External References

Google Business – https://www.google.com/business/

Google Analytics – https://analytics.google.com/

Google Search – https://search.google.com/search-console/welcome

Google Site Kit – https://sitekit.withgoogle.com/ (WordPress)

Neil Patel SEO Analyzer – https://app.neilpatel.com/

Get a personalised SEO Review

Get a free SEO review and find out what is stopping your website from ranking high on Google. 

This includes a 30 min call with me and a bespoke action plan to help you get your practice on the map!

Why register for the Bitesize Marketing Guides

They have been created to support small business owners in all areas of marketing. Looking for help with your Website, Search Engine Optimisation or general Digital Marketing?  

We have insights from business leaders across London and the guides are formed from our weekly Power Hours as well as separate content driven pieces that have been proven to create long lasting relationships with customers. 


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