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Ultimate Marketing Guide

Please note this page is being developed over time and subject to change. If you have any questions or something you would like to see here please email [email protected]

Here are the top 10 tools I use everyday and recommend to clients

WordPress

Elementor Pro 

Rank Math 

Click-Up 

Zoom 

Loom 

Canva

Trello 

Neil Patel 

Google Analytics / Google Search / Google Business 

10 Minute Takeover | How to Drive Customers to Your Website

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My Top Guides

8 Years in Business

8 reasons why being a small business owner in 2025 is the best decision I’ve ever made! It’s been 8 incredible years since I launched my business in 2017, and

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July 8, 2025
web design and UX

WordPress & Elementor Pro: Quick-Start Guide for New Businesses

Launching a start-up or side-hustle is exciting, but without a website you’re practically invisible. More than 4.5 billion people head online every day for product research and local services; your site is the first conversation they’ll have with your brand. Done well, it becomes your hardest-working salesperson, converting curious browsers while you get on with running the business.

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May 2, 2025
marketing mix

How to rank on Google (The Marketing Mix, ep 75)

Appearing on the first page of Google is one of the best ways for small businesses to attract new customers online. Here’s a step-by-step guide covering the essentials like keyword research, backlinks, Google Business, local SEO, and a bit more.

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November 18, 2024
rank on google

Google Essentials for SMEs

Appearing on the first page of Google is one of the best ways for small businesses to attract new customers online. Here’s a step-by-step guide covering the essentials like keyword research, backlinks, Google Business, local SEO, and a bit more.

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October 28, 2024
ethical Marketing

Ethical Marketing: A Pathway to Sustainable Business Growth

In a world where trust in brands is increasingly tied to their ethical conduct, ethical marketing has emerged as more than just a buzzword; it’s a cornerstone of modern business strategy. Consumers, especially in the UK, are not only more discerning but also more vocal about their expectations for brands to act responsibly.

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October 31, 2024
GA4 - Measuring metrics for small business growth

Analysing Website Performance with GA4

Analysing Website Performance with GA4 Tools and Metrics for Small Business Growth   Google Analytics 4 (GA4) is the latest iteration of Google’s web analytics platform, designed to provide deeper

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October 17, 2024
Easy SEO for Counsellors

Easy SEO for Counsellors

Easy SEO for Counsellors Watch the highlights video SEO for Therapists Presentation – SEO for Counsellors 5 Top SEO Tips for Therapists from TheoRuby   Local SEO for Therapists: Become

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May 14, 2025
Learn how to do Keyword Research

Learn How to do Keyword Research

Learn How to do Keyword Research Learn how to do keyword research effectively! Keyword research is a topic that has been growing ever since search engines became popular every day

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October 27, 2024
Google Analytics 4

Understanding Google Analytics 4

Understanding Google Analytics 4 Learn How to Set Up Your Google Analytics 4 Account!​ In today’s digital landscape, data is essential. Whether you’re running a small online business, managing a

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October 27, 2024
Podcast with Jane Travis on how to develop a counsellor website

Developing your Therapy Website, with Jane Travis

If you’re a therapist in private practice, your website is important tool to help attract the right clients to you.

So if you are ready for your first website, or you have a website and now realise it’s not quite what you need, this is for you.

In this episode, I chat with website and digital marketing consultant Theo Ruby about building and developing your therapy website.

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November 1, 2024
get found on google

Get Found on Google

Setup and optimise your Google Business profile to get new customers How to Get Found on Google The easy, free way to be found organically on Google Discover what Google

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December 3, 2024
Social Media Scheduling Practical Workshop

Social Media Scheduling Practical Workshop

Do you find yourself spending too much time creating content for social media and posting across all of your different channels? Have you thought about scheduling your core posts in advance to get the most impact with minimal wasted energy?

I will show you how to set up and start using a free scheduling tool to manage your social media marketing. You will have the opportunity to create 4 weeks’ worth of posts for your business across your key social media channels.

Here is what you are going to learn (and do) during the session:

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November 1, 2024
SEO improvements - The top 3 things you should do to rank higher on Google

SEO Improvements – Top 3 things you should do to grow online

I will walk you through everything you need to know to get the most from your website. We’ll go through the basics of On-page optimisation and simple ways to make sure your website is ready to be on the first page. Then we’ll cover the importance of website speed and free tools that you can use easily to make sure your images are correctly sized and your site is running at full speed.

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November 1, 2024
Grow your Creative Business

Grow Your Creative Business

Are you looking to get more sales and grow your creative brand? Do you have a great product but are not sure of how to build an audience online and direct more visitors to your online shop?

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November 1, 2024
Brand Personality

Brand Personality

What is Brand Personality? Brand personality are the attributes associated with a brand that give the brand a human-like function. By giving your brand human characteristics, it builds a connection

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October 27, 2024
Brand Storytelling

Brand Storytelling

What is Brand Storytelling Brand storytelling is a way of connecting your business to your customers by letting them know what your brand stands for and the values that you

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February 14, 2025
How to Build Your Own Brand

How to Build Your Own Brand

How to Build Your Own Brand Building a strong brand is essential for any business regardless of its size. Branding is what allows you to help your business differentiate itself

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October 27, 2024
How to Get Valuable Backlinks - laptop with backlink symbol on

How to Generate Valuable Backlinks

What are Backlinks? Backlinks affect google rankings the most. Backlinks are when one website links to another website, which is something that Google looks at as “votes”. The more links

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March 26, 2024
Learn How to Write a Press Release - computer on a desk that shows press release words

How to Write a Press Release

Write a Press Release A press release is a short piece of writing, written in a journalistic style that is sent out to targeted members of the media. It provides

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December 31, 2024
6 Steps to SEO Success - gears over a keyboard with the word SEO.

6 Steps to SEO Success

These 6 tactics have been updated for 2021 and include all the basic elements of on-page SEO optimisation to help your business appear higher in Google Search.  Search Engine Optimisation

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December 4, 2024
ultimate marketing guide

Ultimate Marketing Guide

Ultimate Marketing Guide Please note this page is being developed over time and subject to change. If you have any questions or something you would like to see here please

Read More »
March 11, 2025
marketing funnel

Build Your Own Marketing Funnel

A Marketing Funnel is a theoretical model that shows a customers’ journey towards the purchase of a good or service. The funnel illustrates 5 stages including: Plan, Reach, Act, Convert, and

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March 26, 2024
apple focus mode

Apple’s Focus Mode

With so many of us working from home over the past 18 months, it looks like a hybrid model of working is set to become the “new normal”. So, it’s no surprise that many of us are struggling to separate our work and home lives, as we sit in front of a screen for most of the day with our phones are glued to our face. Apple has designed a new feature to overcome this challenge, with the launch of the new iOS 15 software update Focus Mode.

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March 26, 2024
search console insights beta

Search Console Insights (Beta)

How do you monitor your web page analytics and the success of your marketing? In this Bitesize Guide we discuss how Search Console Insights is a quick tool that can help

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March 26, 2024
12 marketing tips

12 Marketing Tips for 2023

3) Hootsuite: Social media scheduling to save you time and energy when posting across multiple channels. See the full Hootsuite guide 12 Free Marketing Tools for 2023 After a challenging but

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March 11, 2025
linkedin

LinkedIn 101: How To Grow Your Network

Unlock the untapped potential of LinkedIn for small businesses with this comprehensive and essential guide. Discover the strategies and tips to enhance your brand visibility, reach your target audience, and create meaningful connections through this powerful social media platform. Whether you are a startup or an established company, this guide will equip you with the knowledge and tools to maximize your impact on LinkedIn by leveraging its unique features and capabilities. Don’t miss out on the opportunity to scale your business and explore new avenues for growth. Get your copy of this guide today!

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March 11, 2025

Power Hour 4 – Google Business

Power Hour 7 – Basic SEO

Power Hour 8 – Helping Therapists Find new Clients Online in 2020  – Sarah Dosanj

Power Hour 11 – Keywords

Power Hour 14 – Driving customers to your website 

External References

Google Business – https://business.google.com/us/business-profile/

Google Analytics – https://analytics.google.com/

Google Search – https://search.google.com/search-console/welcome

Google Site Kit – https://sitekit.withgoogle.com/ (WordPress)

Neil Patel SEO Analyzer – https://app.neilpatel.com/

Get a personalised SEO Review

Get a free SEO review and find out what is stopping your website from ranking high on Google. 

This includes a 30 min call with me and a bespoke action plan to help you get your practice on the map!

Why register for the Bitesize Marketing Guides? 

They have been created to support small business owners in all areas of marketing. Looking for help with your Website, Search Engine Optimisation or general Digital Marketing?  

We have insights from business leaders across London and the guides are formed from our weekly Power Hours as well as separate content driven pieces that have been proven to create long lasting relationships with customers. 

 

Schedule a Free Call
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