Learn How to do Keyword Research

Learn how to do Keyword Research

Learn how to do keyword research effectively!

Keyword research is a topic that has been growing ever since search engines became popular every day tools for researching. Despite this being an existing tool it has grown and developed and is still essential for business owners today – especially those who are looking to rank highly on Google. Learning how to do keyword research is important for your business to grow organically online. 

At its core, keyword research involves the identification and analysis of search terms entered by users into search engines. These terms are examined to serve a specific purpose, whether it’s enhancing SEO strategies or facilitating effective marketing campaigns.

By conducting thorough keyword research, we can uncover valuable insights such as targeted queries, their popularity, ranking difficulty, and much more.

What is a Great Keyword?

When you’re researching keywords you should make sure they:

  • Are regularly searched – you can use a niche keyword but if no one searches for it there’s no additional benefit for you!
  • Provide insight and knowledge – to make your sight more attractive to rankings your information should be useful and relevant
  • Are relevant – your website will only rank highly if it meets the needs of your customers. Being number one in the search for Hot Dogs is great but if you’re offering Nail Painting services it’s not going to increase your sales.
 
There are two main types of keyword:

Head Terms:

Keywords that are 1-3 words long.

Long-Tail Keywords:

Longer than 3 word phrases.

You want a mixture of both types of keywords in your website to give short-term (head terms) and long term (long-tail) strategies.

By conducting thorough keyword research, we can uncover valuable insights such as targeted queries, their popularity, ranking difficulty, and much more.

This can be used to build in these key words to your SEO or directly into your website, social media posts or blogs.

Use the slides to Learn how to do Keyword Research!

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