Digital Web Marketing Clinic for your Success

Improve your digital marketing skills in 3 easy ways

Digital Marketing Clinic to Help You Succeed

The weekly Small Business Power Hour has been created to support entrepreneurs, startups and home-workers to overcome the challenges of running a successful business remotely.

Our 2nd session is a Digital Marketing Clinic focusing on:

Which video conferencing tools suit small business owners?
Is email marketing still a must to reach customers?
How do I create a professional email account?
How can I make my blogs and articles work harder for me
What can I do from home to improve my SEO

Power Hour 3 will be a full comparison and tutorial on video conferencing software such as Zoom, Google Meet & Skype.

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Watch the highlights video

Listen to the podcast on Spotify

Listen to the podcast on SOUNDCLOUD

Quick-Start Guide

1) Which video conferencing tools suit small business owners?

Power Hour 2 | Digital Marketing Clinic to help you succeed 1
Credit image https://www.process.st/best-video-conferencing/

Ask yourself these questions before you start:
• Why you are using video conferencing and how you intend to use it over the next 3-6-12 Months?
• Do all your clients and partners already have a preferred system in place?
• Will you be having mostly 121 video or group conferencing / webinars with extra features?

Skype – Quick and simple for those already connected on Skype – you would have to manually add each contact for a group session though.
Google Meet – Replaces Google Hangouts and fully integrated into g-suite for basic but effective video conferencing. Has most features for up to 10 participants
Zoom – Designed for business with pro features like 2 way remote control, waiting rooms, register pages and more.

My Choice– A mix of Google and Zoom to suit the meeting style

Zoom Features
Meeting Setup
• Schedule meeting and share link in advance
• Customise meeting link
• Sync with google calendar
• Waiting room
• Register page
• Co-host
• Remove participants

Productivity
• Screen share for both host & participants
• Record Video / Audio
• Multi-track Audio (Advanced user)
• Whiteboard
• Screen annotation
• Chat
• File share
• Facebook Live / YouTube Live
• Whiteboard to annotate
• Polls

2) Is email marketing still a must to reach customers?

Handy Tips

Give your emails a voice and personalise Theo@ rather than Marketing@
Clear non-sales subject lines and text without !!! or Final Sale
Limit colours and images
Bitesize marketing guides use a plain text model
Automated and trigger campaigns that give a realistic human touch.
My recommendation would be Mailerlite for those on a budget and active campaign for those with a complex campaign as the support and options are a little better for the medium to advanced user
Don’t forget to make personal 121 communications. This is where you can close and nurture customers and build a rapport that leads to a lasting relationship
Subject Line and Day / Time testing is important
GDPR – discuss

My Recommendation:

Mailerlite for a beginner or blogger

ActiveCampaign for established businesses

Marketo / HubSpot for Large Companies with complex trigger campaigns

Comparison between Active Campaign and Mailer lite https://www.capterra.com/marketing-automation-software/compare/79367-136603/ActiveCampaign-vs-MailerLite

3) How do I create a professional email account?

A professional email could be your name or department @websitedomain of your company like [email protected] rather than [email protected]

Top reasons to have a professional email:

Builds trust
Looks professional
Easier to remember
You can use this on all email systems and hosting providers so it can stay with you for life.
I have [email protected] marketing@ contact@ hello@ and use each of these depending on the use

How to setup

Quick and dirty way is to set up a webmail account with your hosting provider – you can have some setup issues
Gsuite – Simple, effective and my favourite

Referral link with 20% discount https://refergsuite.app.goo.gl/zSdM

Discount code: 39C7Q9RVHXW6PQ9

Pro tip – use www.mail-tester.com to check your email and show how it works

Handy Resources https://kinsta.com/blog/g-suite/

4) How can I make my blogs and articles work harder for me?

Create a mixed Content Strategy – think about Video, Audio & Copy

Use social media to share excerpts drive traffic to your site
(Make the post style match the audience)
• Facebook
• LinkedIn
• Instagram
• Twitter
• Google Business
• Blogging sites like Medium.com

Think about where your target market spends their time online and get in front of them.
Create shorter pieces from longer and split up into “Bitesize” chunks

Example for my content:
1 Zoom Conference last week on “How to Stay Productive at Work”

Content:
Live meeting on Zoom
a. Highlights video via ShotCut
b. Audio Podcast via SoundCloud
c. Cheat Sheet

Actions
1) Host video on YouTube
2) Host audio on SoundCloud
3) Host Cheat Sheet on Website
4) Create a Bitesize Marketing Guide which includes all three
5) Send out links to the guide in Monthly email campaign
6) Share link on Facebook, Twitter, Instagram, LinkedIn
7) Post an excerpt and link on Google Business, Partner sites
8) Split up content into short 30s-60s pieces and reshare highlights later.
9) Backlinks – TBA

Raj from WordUp has this Tip:

To create excellent content first:
• Be clear who you are, what you do and the value you provide.
• Understand why someone should work with you or buy your product over someone else.

This should help to form:
• Key messages
• Core values

Always think about the customer / client’s problem first rather than the service you offer.

Example
Theo Ruby helps small businesses find their voice online and build relationships with their customers.

This is done via Website, SEO, Design and Training but no one would ever just buy SEO!

They are buying a service to help them engage with customers, partners and potential business.

5) What can I do from home to improve my SEO

SEO is a crucial part of everyone’s website strategy but do you really know how to optimise your site for Google?

Here are 5 quick tips to help you rank higher and be found organically online.

TIP 1: Optimise your website Title, Meta & Social links using a plugin like Yoast.

TIP 2: Make sure all your images have alt text so that google can clearly “see” what’s on your page. (Bots can’t view images… only the alt text behind them!)

TIP 3: Optimise your page speed using google’s page speed insight index using their easy to follow steps.

TIP 4: Ensure your site is caching correctly using either a plugin or CDN such as Cloudflare.

TIP 5: Get backlinks to your site from partners, news sources and related websites with the highest domain authority possible.

Get in touch for a free SEO audit

Marcus L an SEO expert has the following tip.

Use SEOquake to complete detailed keyword analysis and choose a niche long-tail keyword

Look at the top 3 websites ranking for that keyword and examine their headers, keywords and keyword density.

Take this information and use it to build the keyword into your website and review on a monthly basis.

There are many different types of content marketing, including: Blogging, Email, visual content, E-books, video, podcasting, infographics, social media posts, and many more. When creating content, it’s useful to make sure that content can be used across multiple channels and marketing campaigns to ensure that there is consistency, which is key to building trust amongst your customers.

Your audience will stick around for longer: If you are creating consistent content that creates a positive experience, then people are more likely to remember your brand and engage with you.

You’ll gain better recognition: Creating content that is unique and stands out from your competitors means that you’re more likely to be able to increase the numbers of followers you have across social media. You want to create quality content that is up to date with the latest trends, but also ensure that your content isn’t too similar to other brands.

Your audience will trust you: As mentioned previously, a benefit of content marketing is to help your audience stick around for longer, but following on from this, it can also establish trust. You can create content that answers questions your customers might have and show high levels of interaction, creating a positive relationship.

Possibility of generating more and better leads: If your audience likes what they see, then they are more likely to make a purchase from you. For example, you may make a post to go up on social media that shows your product that could tempt people to find out more about your business and go on to make a final purchase

Your business will become more visible thanks to SEO: Consistency is key, you want to be producing high-quality content on a regular basis. If you’re not consistent with posting content on social media, then people will forget about your existence which will not help your SEO. You may want to build a content calendar to help you schedule posts and know what kind of content you’re working on.

Bitesize Marketing Guides

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