Looking for an up-to-date SEO guide that’ll help your website to grow? In this guide we will be looking at how you can apply SEO to your website in the most effective way. SEO is always changing and in previous guides we’ve looked at what SEO is and how is can help your business to stand out amongst the crowd to drawn in your ideal customers. In this guide we are offering three quick steps for you to develop your SEO: In-Depth Analysis, On-Page Techniques and Off-Page Techniques. Each step is invaluable at growing your SEO and Google ranking.
If you’re just starting out with your SEO you need to know where you’re beginning and an in-depth analysis allows you to paint that initial picture. To do an in-depth analysis there are 5 steps you should look at completing:
Step 1) Complete Website Analysis Report
Step 2) Keywords Research and Analysis
Step 3) Website Speed Analysis and Solution Report
Step 4) Initial rankings & Link Popularity Report
Step 5) Competitor’s Website Report
These steps help you to understand what areas need work and where you are starting from. Being able to get this information allows you to know where you’ve come from, what needs to be done to improve and, eventually, show you how you’ve improved.
Once you’ve looked at your in-depth analysis you can then begin to apply on-page techniques to advance your SEO. These techniques create greater SEO ratings for each page within your website. There are several ways in which you can enhance your on-page SEO and here are a few we regularly use:
Last but not least in this quick guide to SEO, you should look into your off-page techniques. These techniques are designed to build external links. Backlinks are great ways to build your google rankings – they are when one website links to another, which Google looks at as ‘votes’. The more links you have the higher you will rank, as you are deemed more trustworthy by an external source (another website). Off-pgae techniques are often overlooked as secondary to on-page, but without these necessary external links your website won’t stand out in Google rankings. To build your off-page SEO we use these techniques:
These are just some of the key things you can do to get your SEO to reach the next level, this quick guide to SEO should give you an indication of the steps you can take to build your online profile and boost your websites reputability. Looking for more information on SEO for your website? Check out our other Bitesize Guides:
6 Steps to SEO Success
Get Found on Google By Optimising Your Keywords
How to Generate Valuable Backlinks