Google My Business is a free tool provided by Google that allows businesses to create and manage their online presence across Google, including search and maps. It’s great for location focussed business but can also bring visibility to your online business.
Here are some benefits of using Google My Business to unlock your online potential:
Having a Google My Business listing increases your business’s visibility online, making it easier for potential customers to find your business when they search on Google. Getting seen online is more important than ever, and using every free platform available will help boost your business!
You can interact with customers by responding to reviews and messages through the Google My Business platform, which can help build customer trust and loyalty. Marketing is no longer a one-way conversation and engaging with your audience provides key opportunities for building a sense of loyalty and trust within your brand.
Google My Business helps your business appear in local search results, which can improve your search engine optimization (SEO) and increase your website traffic. Driving customers to your website is a marketing funnel with high ROI (Return on Investment), and so creating a Google My Business Account will boost this lead generation.
You can provide detailed information about your business, including hours, location, contact information, and even photos, which can help potential customers make informed decisions about whether to visit your business. With more detail comes more opportunity to promote your overall business message. In Google My Business you have the opportunity to write a longer introductory piece in which you can describe your business, give key insights into your brand personality and highlight your most popular services.
Google My Business provides key analytics and insights to explore how customers are finding and interacting with your business, which can help you make informed decisions about your marketing and business strategies. These analytics can also help you to identify your target audience’s patterns when they’re online, what platforms they’re using and when they interact with your website. All valuable information to grow your marketing strategy in the long term.
Overall, Google My Business can be a powerful tool for businesses looking to increase their online presence, engage with customers, and drive more traffic to their website or physical location. Why not make it another tool in your digital marketing strategy – after all, it’s free!
