8 Years in Business
8 reasons why being a small business owner in 2025 is the best decision I’ve ever made! It’s been 8 incredible years since I launched my business in 2017, and
July 7, 2025
8 reasons why being a small business owner in 2025 is the best decision I’ve ever made! It’s been 8 incredible years since I launched my business in 2017, and
Appearing on the first page of Google is one of the best ways for small businesses to attract new customers online. Here’s a step-by-step guide covering the essentials like keyword research, backlinks, Google Business, local SEO, and a bit more.
Appearing on the first page of Google is one of the best ways for small businesses to attract new customers online. Here’s a step-by-step guide covering the essentials like keyword research, backlinks, Google Business, local SEO, and a bit more.
Essential Steps to Future-Proof Your Small Business In an economy that never sits still, being able to future-proof your small business is less about knowing the future and more about
Launching a start-up or side-hustle is exciting, but without a website you’re practically invisible. More than 4.5 billion people head online every day for product research and local services; your site is the first conversation they’ll have with your brand. Done well, it becomes your hardest-working salesperson, converting curious browsers while you get on with running the business.
Appearing on the first page of Google is one of the best ways for small businesses to attract new customers online. Here’s a step-by-step guide covering the essentials like keyword research, backlinks, Google Business, local SEO, and a bit more.
Appearing on the first page of Google is one of the best ways for small businesses to attract new customers online. Here’s a step-by-step guide covering the essentials like keyword research, backlinks, Google Business, local SEO, and a bit more.
Appearing on the first page of Google is one of the best ways for small businesses to attract new customers online. Here’s a step-by-step guide covering the essentials like keyword research, backlinks, Google Business, local SEO, and a bit more.
Appearing on the first page of Google is one of the best ways for small businesses to attract new customers online. Here’s a step-by-step guide covering the essentials like keyword research, backlinks, Google Business, local SEO, and a bit more.
In a world where trust in brands is increasingly tied to their ethical conduct, ethical marketing has emerged as more than just a buzzword; it’s a cornerstone of modern business strategy. Consumers, especially in the UK, are not only more discerning but also more vocal about their expectations for brands to act responsibly.
How Can I Rank My Website on ChatGPT? What is ‘Ranking’ on ChatGPT? You might not be aware of a new form of searching. Beyond using tools like Google and
Analysing Website Performance with GA4 Tools and Metrics for Small Business Growth Google Analytics 4 (GA4) is the latest iteration of Google’s web analytics platform, designed to provide deeper
Ultimate SEO Guide for Small Businesses in London Ultimate SEO Guide for Small Businesses in London This guide’s focus is on delivering actionable insights and strategies, devoid of unnecessary jargon.
The Best Generative AI Tools for Small Business The Best Generative AI Tools for Small Business AI tools are now ubiquitous within the small business community. However, I am seeing
Grow Your Therapy Practice in the UK: A Step-by-Step Guide Attracting new clients as a therapist can feel overwhelming, but a strategic marketing plan can make a big difference. This
SEO Best Practices for 2024: Optimise Your Content for Visibility and Engagement Right, we all know Google’s algorithm is like a dodgy weather forecast – constantly changing. But by focusing
Grow Your Business with ChatGPT The Rise of Generative AI: The Advantages of ChatGPT ChatGPT is a partner in delivering unique customer experiences, not just a tool. Let’s discuss the
How to Optimise Your LinkedIn for Google – LinkedIn SEO LinkedIn and SEO are two of the topics that I get a lot of queries on from businesses, LinkedIn SEO’s
Easy SEO for Counsellors Watch the highlights video SEO for Therapists Presentation – SEO for Counsellors 5 Top SEO Tips for Therapists from TheoRuby Local SEO for Therapists: Become
How Can You Get Great Reviews? Ways to Get Customer Great Reviews When you’re doing your job you get great feedback and everyone’s happy with your work? They rave about
Which is Better Pay Per Click or Pay Per Lead? Why does Pay Per Lead (PPL) Outperform Pay Per Click (PPC) for Small Businesses? If you’re invested in advertising, chances
Learn How to do Keyword Research Learn how to do keyword research effectively! Keyword research is a topic that has been growing ever since search engines became popular every day
Get Listed and Be Found on Local Directories A Guide to Local Directories Are you looking to get more customers and be found online? Local directories are a great way
Understanding Google Analytics 4 Learn How to Set Up Your Google Analytics 4 Account! In today’s digital landscape, data is essential. Whether you’re running a small online business, managing a
Using Facebook groups can be a valuable strategy to grow your brand and engage with your target audience. Here are some steps to help you effectively leverage Facebook groups:
If you’re a therapist in private practice, your website is important tool to help attract the right clients to you.
So if you are ready for your first website, or you have a website and now realise it’s not quite what you need, this is for you.
In this episode, I chat with website and digital marketing consultant Theo Ruby about building and developing your therapy website.
To help independent business owners I have developed a glossary of digital marketing terms to break through the jargon!
Google My Business is a free tool provided by Google that allows businesses to create and manage their online presence across Google, including search and maps. It’s great for location focussed business but can also bring visibility to your online business.
To help independent business owners I have developed a glossary of digital marketing terms to break through the jargon!
Learn how to post effectively & how to get the most from social media and grow your online following on Facebook Are you looking to boost your presence on Facebook
Learn how to design engaging social media graphics and website images in minutes with Canva… like the one above! Are you looking to create branded designs for your website and
Simple steps to creating content to engage your customers Do you want to drive more traffic to your website? Do you find it hard or time consuming to create content
Setup and optimise your Google Business profile to get new customers How to Get Found on Google The easy, free way to be found organically on Google Discover what Google
Do you find yourself spending too much time creating content for social media and posting across all of your different channels? Have you thought about scheduling your core posts in advance to get the most impact with minimal wasted energy?
I will show you how to set up and start using a free scheduling tool to manage your social media marketing. You will have the opportunity to create 4 weeks’ worth of posts for your business across your key social media channels.
Here is what you are going to learn (and do) during the session:
I will walk you through everything you need to know to get the most from your website. We’ll go through the basics of On-page optimisation and simple ways to make sure your website is ready to be on the first page. Then we’ll cover the importance of website speed and free tools that you can use easily to make sure your images are correctly sized and your site is running at full speed.
Learn how to be efficient and find a social media tool that works for you. Do you want a simple, effective social media tool that builds momentum and gives you
Are you looking to get more sales and grow your creative brand? Do you have a great product but are not sure of how to build an audience online and direct more visitors to your online shop?
Setup your own email platform and start growing your subscriber base with Email Marketing! Are you looking to grow your customer base and turn leads into loyal customers? Do you
Ethical marketing is becoming more important than ever for businesses, whether it’s addressing issues about climate change or being more transparent about how it operates and sources it’s products. As
Telling Story with your Ads With so much competition about it’s more important than ever to take into consideration the idea of brand storytelling when creating adverts. Brand storytelling is
Improve your digital marketing skills in 3 easy ways including the new Quick-Start Guide! VIDEO AUDIO GUIDE Introduction – Simple Content Research & Marketing Tool If you’re looking for content
Digital Marketing Resources and Tools Digital marketing will play a massive role in your marketing strategy as more people use the internet, making this an effective method to reach out
Top Productivity Tools When you’re working from home it’s easy to get distracted which will only add to your every-growing list of things to complete during the week. But fear
The 3 Step Quick Guide to SEO Looking for an up-to-date SEO guide that’ll help your website to grow? In this guide we will be looking at how you can
In 2015 the United Nations developed The 2030 Agenda for Sustainable Development that sets out a plan ‘for peace and prosperity for people and the planet, now and into the
The content that you create for your business is very important as it’s what helps people to engage with and deliver results for your business. The style of content that
We are lucky to have worked with the amazing Cara, the founder of Pukka Pilates. Here’s how we worked with her and the top tips to making the most of
When starting a new business marketing is extremely important in order to get your business out there and recognised, particularly if you are operating in a competitive industry. Your marketing
Posting regular blogs or articles is a great way to engage with potential customers and make your business more visible. This type of content isn’t just for the ‘Blog’ section
The Benefits of Short Courses for Entrepreneurs As an entrepreneur it’s important to keep on track in the digital world and to continue your professional development, enabling you to learn
What is Brand Personality? Brand personality are the attributes associated with a brand that give the brand a human-like function. By giving your brand human characteristics, it builds a connection
When you own a business it’s important to distinguish your personal brand and your brand personality as it’s easy to get confused between the two terms. Personal brand: This is
What is Brand Storytelling Brand storytelling is a way of connecting your business to your customers by letting them know what your brand stands for and the values that you
Elements of a Successful Brand: What Makes a Brand What Makes Up the Elements of a Successful Brand? To build a successful brand that are a number of elements you
How to Build Your Own Brand Building a strong brand is essential for any business regardless of its size. Branding is what allows you to help your business differentiate itself
What are Backlinks? Backlinks affect google rankings the most. Backlinks are when one website links to another website, which is something that Google looks at as “votes”. The more links
It may seem like a minefield and “experts” can ask for thousands of pounds a month just to keep you visible on Google. We will teach you the keyword basics
High streets up and down the country are experiencing drastic changes due to changes in shopping habits and as a result of the pandemic. That is why it is more
My 10 Favourite Adverts Of All Time Advertising has changed the way we view a product or service and has had to adapt and change in accordance with the growth
Get Visible with Out of Home Advertising Out of home advertising is visual advertising found outside of the home and includes billboards, indoor and outdoor signs, ads on street furniture
Around 85% of UK star-ups fail within their first 3 years. Resulting from financial struggles, resource limitations and frequently from a lack of insight and analysis into their market. The
Google Ads Grant for Charities – Free Get up to £7.5k As a non-profit organisation you may not have a huge budget to spend on marketing but fear not as
Covid-19 has meant that more freelancers have been working from home and have had more time on their hands to reflect about their old working routine. This has caused people
Facebook Ads Manager Basics If you have a business profile set up on Facebook, you will be able to use Facebook Ads manager. This will allow you to create and
Marketing Plan: Your Survival Guide For any business, it’s important that you have a marketing plan to ensure that your business is on track, able to meet its goals and
With social media continuing to grow in popularity, it is quickly becoming another way for businesses to generate sales and expand in size, which means it’s now the perfect place
Best forms of advertising: Advertising is an important way to help promote your business and create brand awareness. The aim of advertising is to influence potential customers and generate leads
SEO (Search Engine Optimisation) is a process that can be followed to increase the quantity and quality of traffic to your website and help it to rank higher up on
Write a Press Release A press release is a short piece of writing, written in a journalistic style that is sent out to targeted members of the media. It provides
Real Ways To Drive More Traffic to Your Website One of the most common questions SME’s ask is how to get customers to their website. Each action below is designed
These 6 tactics have been updated for 2021 and include all the basic elements of on-page SEO optimisation to help your business appear higher in Google Search. Search Engine Optimisation
Ultimate Marketing Guide Please note this page is being developed over time and subject to change. If you have any questions or something you would like to see here please
5 Benefits of Content Marketing Bill Gates, the co-founder of Microsoft once said: “Content is king” and since then, this message has been carried forward and reinforced into many people’s
Power-Up Your Associate Marketing in 3 Easy Ways – Digital Marketing & Social Media Clinic VIDEO AUDIO GUIDE To help you succeed online we hosting an open Q&A to answer
A Marketing Funnel is a theoretical model that shows a customers’ journey towards the purchase of a good or service. The funnel illustrates 5 stages including: Plan, Reach, Act, Convert, and
With so many of us working from home over the past 18 months, it looks like a hybrid model of working is set to become the “new normal”. So, it’s no surprise that many of us are struggling to separate our work and home lives, as we sit in front of a screen for most of the day with our phones are glued to our face. Apple has designed a new feature to overcome this challenge, with the launch of the new iOS 15 software update Focus Mode.
How do you monitor your web page analytics and the success of your marketing? In this Bitesize Guide we discuss how Search Console Insights is a quick tool that can help
Boosting your brands online presence with Google Learn lots of useful tips, tools and tactics to get your brand noticed online without spending a penny. You’ll take a look at listing
LinkedIn Content Creation Guide and Tips Creating engaging content on Linkedin has become a priority for businesses as it is one of the most effective ways to educate your audience,
3) Hootsuite: Social media scheduling to save you time and energy when posting across multiple channels. See the full Hootsuite guide 12 Free Marketing Tools for 2023 After a challenging but
Echo Member Theo Ruby Story We were thrilled to interview our Echo member Theo Ruby, digital marketing consultant and founder of Theo Ruby Marketing – a marketing consultancy that aims to help small
Detailed Guide On the Power of Content Power-Up Your Associate Marketing in 3 Easy Ways VIDEO AUDIO GUIDE Content is King | Understanding the Power of Content “Content is King”
Power-Up Your Associate Marketing in 3 Easy Ways VIDEO AUDIO GUIDE Top 5 Tips to Power-Up Your WordPress Website Top 5 Tips Learn how to get the most from your
Business Automation Guides for Business Owners Power-Up Your Associate Marketing in 3 Easy Ways VIDEO AUDIO GUIDE Simple Automation Techniques for Small Business We all recognise that ‘time is money’
Finance for Freelancers and Sole Traders Bitesize Power-Up Your Associate Marketing in 3 Easy Ways VIDEO AUDIO GUIDE Power Hour 17 | Demystifying Finance for Freelancers and Sole Traders Special
How to Hire an Associate in a Company Power-Up Your Associate Marketing in 3 Easy Ways VIDEO AUDIO GUIDE Free Website AuDIT Learn How to Hire an Associate with Special
How to Grow Your Networks on LinkedIn Improve your digital marketing skills in 3 easy ways including the new Quick-Start Guide! VIDEO AUDIO GUIDE 7 Steps to Grow your Network
Improve your digital marketing skills in 3 easy ways including the new Quick-Start Guide! VIDEO AUDIO GUIDE Small Business Online Advertising Agency “How do I get customers to visit my
7 Easy Steps to Supercharge Your WordPress Website Improve your digital marketing skills in 3 easy ways including the new Quick-Start Guide! VIDEO AUDIO GUIDE 7 Steps to Supercharge Your
WordPress Website Design on a Budget Improve your digital marketing skills in 3 easy ways including the new Quick-Start Guide! VIDEO AUDIO GUIDE Design your Websites on a Budget WordPress
Why is it so important to have a website for your business? How to Build a Brilliant Website for Your Small Business Your website is your online storefront. Whatever it
Improve your digital marketing skills in 3 easy ways including the new Quick-Start Guide! VIDEO AUDIO GUIDE Small Business SEO Services It may seem like a minefield and “experts” can
Improve your digital marketing skills in 3 easy ways VIDEO AUDIO GUIDE Lockdown has caused months of uncertainty and anxiety for small business owners in London. Most don’t know how/if there
Organize Your Day Using Trello Improve your digital marketing skills in 3 easy ways including the new Quick-Start Guide! VIDEO AUDIO GUIDE Trello is a post-it note style organisation board
Improve your digital marketing skills in 3 easy ways including the new Quick-Start Guide! VIDEO AUDIO GUIDE Helping therapists find new clients online Generating new business is more challenging than
Improve your digital marketing skills in 3 easy ways including the new Quick-Start Guide! VIDEO AUDIO GUIDE SEO (Search Engine Optimisation) is a cornerstone of digital marketing allowing you to be
Social Media Management with Hootsuite Guide Improve your digital marketing skills in 3 easy ways VIDEO AUDIO GUIDE Free Social Media Management with Hootsuite Social Media can be a
Improve your digital marketing skills in 3 easy ways VIDEO AUDIO GUIDE Power Hour 5 – Canva: A Non-Designers Dream. Learn how to design engaging social media and website images
Improve your digital marketing skills in 3 easy ways VIDEO AUDIO GUIDE If you offer a product or service that is location focused, then Google Business is essential. Even if you do
Improve your digital marketing skills in 3 easy ways VIDEO AUDIO GUIDE Video Conferencing Training For Your Business The weekly Small Business Power Hour has been created to support entrepreneurs, startups and
Simplifying the process of building your business online through bespoke Websites, SEO and Digital Marketing solutions to suit you.
© 2024 Theo Ruby. All rights reserved. Website Designed, hosted & managed by Theo Ruby Marketing