Online Marketing Guides

Elements of a Successful Brand: What Makes a Brand To build a successful brand that are a number of elements you need consider. This will enable you to ensure that there is continuity across all the platforms you use and allow your brand to become recognisable to both existing and potential customers. All the elements that form your brand (font, colours, images, slogans etc) helps to establish a brand identity which is why it’s important to understand how they work together and communicate a message to the consumer. With so many new businesses popping up across the scene, it’s now

What is Brand Personality? Brand personality are the attributes associated with a brand that give the brand a human-like function. By giving your brand human characteristics, it builds a connection with your customers and makes your business more relatable. Your brands personality is delivered through messaging, images, and marketing campaigns. Free Website AuDIT Share this guide to help others grow their business online! Email WhatsApp Facebook LinkedIn Twitter Why is it important for your brand to have a personality? Develop a brand image: Through having a brand personality, you develop a brand image- this is how you want people to

When you own a business it’s important to distinguish your personal brand and your brand personality as it’s easy to get confused between the two terms. Personal brand: This is what your personality brings to the business as an owner and looks at the way you manage and lead your business that can help you to stand out from your competitors. Business brand: This is when you build a business around a company name rather than your personal identity. Brand personality: This looks at how people engage and interact with your brand. It’s formed through your mission statement as it

Brand storytelling is a way of connecting your business to your customers by letting them know what your brand stands for and the values that you share with your customers. Through branding you can share a story with your customers using a narrative, welcoming the customer along on a journey to understand your business and why they should trust you above your competitors. At the heart of your story is the customer and around that you want people to identify what your business values are. The values represent the characteristics of your business such as how your employees come across

Building a strong brand is essential for any business regardless of its size. Branding is what allows you to help your business differentiate itself from competitors, generate new customers, build brand recognition, and build relationships with your audience which can turn them into loyal customers. When you start to build your brand image it’s vital that you’re authentic – always tell the truth. If you over promise on what your business is trying to offer it can result in a negative brand image which will affect your businesses’ reputation. Some other questions to consider include thinking about your businesses’ values