Learn How to Build Your Own Marketing Funnel A Marketing Funnel is a theoretical model that shows a customers’ journey towards the purchase of a good or service. The funnel illustrates 5 stages including: Plan, Reach, Act, Convert, and Engage. A Marketing Funnel is important to help you prioritise, organise, and implement your marketing strategy and creates a clear path to making sure you, as a business owner, understands the customers’ buying journey from start to finish and future buying habits.  By understanding the customers journey, you can gain an insight into your target audiences’ behaviour and what has encouraged

With so many of us working from home over the past 18 months, it looks like a hybrid model of working is set to become the “new normal”. So, it’s no surprise that many of us are struggling to separate our work and home lives, as we sit in front of a screen for most of the day with our phones are glued to our face. Apple has designed a new feature to overcome this challenge, with the launch of the new iOS 15 software update Focus Mode.

Bitesize Marketing Guides 2.0: Search Console Insights (Beta) https://youtu.be/EqZNvxgEXOc Bitesize Marketing Guides Hand-picked training & resources to cover all areas of business including, digital marketing, SEO, website design, social media, networking & lead generation. Members can also get a free consultation and online marketing action plan.

Boosting Your Brand’s Online Presence for Free Learn lots of useful tips, tools and tactics to get your brand noticed online without spending a penny. You’ll take a look at listing your project on Google, building your first website, discovering the power of good reviews and learn how to create content that will keep your audience engaged and coming back for more. Boosting Your Brand's Online Presence for Free from TheoRuby Share with your network Share on facebook Facebook Share on twitter Twitter Share on linkedin LinkedIn Share on whatsapp WhatsApp Share on email Email Bitesize Marketing Guides Hand-picked training &

7 Content Creation Tips to Maximise Your Reach on LinkedIn Creating engaging content has become a priority for businesses as it is one of the most effective ways to educate your audience, strengthen your brand and raise your ranking on Google. It’s important for building and maintaining your brand image, as behind every great brand is a wealth of valuable and relevant content that helps connect you with your audience LinkedIn is an amazing platform not only for job seekers but also for entrepreneurs, marketers & content creators. Its professional and user-friendly platform is the perfect place to engage with

A Little Christmas Gift – 12 Free Marketing Tools for 2021 After a challenging but rewarding year, I simply want to say thank you for being part of the Bitesize Marketing Guide community so as a little gift I’ve created a summary of my favourite online tools for 2021. If you’ve ever attended one of my Power Hours you’ll know that I try to recommend tools that will save you time boost performance. Therefore I’ve hand-picked these 12 which have made a significant impact on productivity, growth & organisation, hoping that you’ll enjoy using them just as much as I do.   Google My Business:  It

Member Story – Theo Ruby We were thrilled to interview our Echo member Theo Ruby, digital marketing consultant and founder of  Theo Ruby Marketing – a marketing consultancy that aims to help small businesses reach their potential with result-driven marketing. We asked Theo what attracted him to join the Echo community, how his experiences have been so far after trading with other Echo members and what his key learning moments are during these unprecedented times.  Hi Theo So, what do you do? I am a marketing consultant and focus 100% of my time helping small businesses grow with bespoke websites, SEO, and digital marketing.

Power Hour 20 | Understanding the Power of Content “Content is King” is a term that is thrown around a lot and I’m sure you all know the importance of having regular, impactful content as part of your marketing strategy. However, most businesses create the occasional blog and schedule a few Facebook posts and hope for the best. After going through the steps required to create a long-lasting content strategy, we will look at some real life examples and discuss best practice approaches that convert leads into customers. In this session we will discuss: The types of content available and

Power Hour 19 | Top 5 Tips to Power-Up Your WordPress Website Top 5 Tips Learn how to get the most from your WordPress website with our Top 5 Tips to improve the key elements of your website. Each Tip will include a practical example and resources you can takeaway to improve your own site instantly! Speed up your site to load fast from any device Drive organic traffic from Google Know where your traffic is coming from and why Turn leads into customers with a simple marketing funnel Stay on top of updates /security and backups so your never

Power Hour 18 | Simple Automation for Small Business Owners We all recognise that ‘time is money’ but when you’re under pressure to deliver and you have to do it all. These simple automation tactics will help you to save valuable time every day and focus on other areas of your business. What is automation? How can automation benefit my business? The best free automation tools to supercharge your business Practical use – get a demo of the best automation flows Q&A Make your productivity apps work harder for you by integrating them and letting them do the boring admin

Power Hour 17 | Demystifying Finance for Freelancers and Sole Traders Power Hour 17 | Demystifying Finance for Freelancers and Sole Traders   Special Co-Host: Azim, Karimjee, The EPS Partnership  Understand your financial performance and manage your time efficiently to achieve your financial goals. We all recognise that ‘time is money’ but when you’re under pressure to deliver and you have to do it all, it’s easy to lose focus.  You can’t see the wood for the trees!  Sound familiar – this session will provide you with some insights and some tips to stay in control of your finances, know

Power Hour 16 | How to Hire an Associate in These Challenging Times Learn How to Hire an Associate with Special Co-Host: Nipa Patel, NP Employment Solutions  In this session we will discuss how and why to hire your first Associate by understanding the difference between a freelancer and Associate and the best place to find them for future business success. As your business grows you will be faced with making a decision to hire an Associate. Many business owners opt for hiring Associates as a cost-effective solution to fit their need, but often struggle with the process and where

POWER HOUR 15 | 7 Steps to Grow your Network on Linkedin 7 Steps to Grow your Network on LinkedIn First things first – make sure that you’ve got all your basic info covered Create a professional introduction to attract your ideal audience Include keywords throughout your profile to improve your visibility Grow your network by adding existing contacts Reach outside your network with Advanced Search Creating posts and articles to grow your organic reach Switch on Linkedin Nearby during all networking events   Celia the “Queen Bee of LinkedIn“. Hear from a true LinkedIn Guru who has spent years utilizing

POWER HOUR 14 | HOW TO DRIVE CUSTOMERS TO YOUR WEBSITE “How do I get customers to visit my website?” is the most common question we are asked by SMEs, so each action below is designed take you through the entire process from start to finish: Setup | Learn how to set up intelligent tracking tools (Google Analytics, Console & CRMs) Understand | Discover customer touchpoints and how to stand out from the crowd Prepare | Ensure all marketing channels/lead magnets are consistent and in-line with core values Attract | Create a compelling story that offers real value to the