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bitesize marketing guides

Online Marketing Guides

Which Types of Advertising is Best for Your Business

Which Type of Advertising is Best For Your Business?

Best forms of advertising: Advertising is an important way to help promote your business and create brand awareness. The aim of advertising is to influence potential customers and generate leads by creating an impactful advertising campaign. These campaigns should be memorable if you want your business to stand out and win over customers. Free Website AuDIT Share this guide to help others grow their business online! Email WhatsApp Facebook LinkedIn Twitter Advertising takes form in different formats and has changed over the years as a result of the rise in technology, giving way to new advertising methods. Traditional forms of

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elements of a successful brand

What Makes Up the Elements of a Successful Brand?

Elements of a Successful Brand: What Makes a Brand To build a successful brand that are a number of elements you need consider. This will enable you to ensure that there is continuity across all the platforms you use and allow your brand to become recognisable to both existing and potential customers. All the elements that form your brand (font, colours, images, slogans etc) helps to establish a brand identity which is why it’s important to understand how they work together and communicate a message to the consumer. With so many new businesses popping up across the scene, it’s now

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Linkedin Content Creation Tips

7 Content Creation Tips to Maximise Your Reach on LinkedIn

Linkedin Content Creation Guide and Tips Creating engaging content on Linkedin has become a priority for businesses as it is one of the most effective ways to educate your audience, strengthen your brand and raise your ranking on Google. It’s important for building and maintaining your brand image, as behind every great brand is a wealth of valuable and relevant content that helps connect you with your audience LinkedIn is an amazing platform not only for job seekers but also for entrepreneurs, marketers & content creators. Its professional and user-friendly platform is the perfect place to engage with potential customers

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wordpress 12

Power Hour 12 | Design your website on a budget – WordPress 101

WordPress Website Design on a Budget Improve your digital marketing skills in 3 easy ways including the new Quick-Start Guide! VIDEO AUDIO GUIDE WordPress is the most popular Content Management System (CMS) in the world with over 450 million active websites and over 35% of the market share.  It has been crowned as the most versatile and scalable website builder and is perfect for businesses of all sizes from start-up to market leaders across the globe. This WordPress 101 session will explain the basics of setting up and building a website for your business. With our 10 step process you

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Facebook Ads Manager Understand the Basics in 5 Minutes

Facebook Ads Manager: Get the basics in 5 minutes

Facebook Ads Manager Basics If you have a business profile set up on Facebook, you will be able to use Facebook Ads manager. This will allow you to create and manage your ads placed on Facebook, connect with your target audience, and increase brand awareness and sales. In this guide, we show you how to set up your Facebook Ads Manager. Free Website AuDIT Share this guide to help others grow their business online! Email WhatsApp Facebook LinkedIn Twitter Facebook Ads Manager Basics Create ad campaigns: Set objectives or an overall goal for your ad, define the audience you want

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wordpress upgrade

Power Hour 13 | 7 Steps to Supercharge Your WordPress Website

7 Easy Steps to Supercharge Your WordPress Website Improve your digital marketing skills in 3 easy ways including the new Quick-Start Guide! VIDEO AUDIO GUIDE In this session we will learn how to safely navigate the WordPress dashboard while making the important first steps to build your next website.  Simply edit Pages, Media and Blog Content Update plugins and extra functions Add logo’s & straplines in line with your brand guidelines Select a theme to give your website the desired look and feel of your business Set “Global” font styling so you never have to worry about formatting again! Easily create a full backup of your website for disaster recovery Understand the

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linkedin 101

Power Hour 15 | 7 Steps to Grow your Network on Linkedin

How to Grow Your Networks on LinkedIn Improve your digital marketing skills in 3 easy ways including the new Quick-Start Guide! VIDEO AUDIO GUIDE 7 Steps to Grow your Network on LinkedIn First things first – make sure that you’ve got all your basic info covered Create a professional introduction to attract your ideal audience Include keywords throughout your profile to improve your visibility Grow your network by adding existing contacts Reach outside your network with Advanced Search Creating posts and articles to grow your organic reach Switch on Linkedin Nearby during all networking events   Celia the “Queen Bee of

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finance

Power Hour 17 | Demystifying Finance for Freelancers and Sole Traders

Finance for Freelancers and Sole Traders Bitesize Power-Up Your Associate Marketing in 3 Easy Ways VIDEO AUDIO GUIDE Power Hour 17 | Demystifying Finance for Freelancers and Sole Traders Special Co-Host: Azim, Karimjee, The EPS Partnership  Understand your financial performance and manage your time efficiently to achieve your financial goals. We all recognise that ‘time is money’ but when you’re under pressure to deliver and you have to do it all, it’s easy to lose focus.  You can’t see the wood for the trees!  Sound familiar – this session will provide you with some insights and some tips to stay

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Digital marketing clinic

Power Hour 2 | Digital Marketing Clinic to help you succeed

Digital Web Marketing Clinic for your Success Improve your digital marketing skills in 3 easy ways VIDEO AUDIO GUIDE The weekly Small Business Power Hour has been created to support entrepreneurs, startups and home-workers to overcome the challenges of running a successful business remotely.  Our 2nd session is a Digital Marketing Clinic focusing on: Which video conferencing tools suit small business owners? Is email marketing still a must to reach customers? How do I create a professional email account? How can I make my blogs and articles work harder for me What can I do from home to improve my SEO Power Hour 3 will be a full

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social media

Power Hour 6 | Free Social Media Management with Hootsuite

Social Media Management with Hootsuite Guide ​ Improve your digital marketing skills in 3 easy ways VIDEO AUDIO GUIDE Social Media can be a minefield for even the most engaged social media users. Hootsuite is a powerful free tool to help you to promote your business and engage with customers online for free. In this session we will discuss why you would want to use a tool like Hootsuite and walk you through the process of setting up an account, linking your channels and creating your first wave of posts.  Setup Scheduling Optimising Q&A TIP: Always try to match the

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automation

Power Hour 18 | Simple Automation for Small Business Owners

Business Automation Guides for busines Owners Power-Up Your Associate Marketing in 3 Easy Ways VIDEO AUDIO GUIDE We all recognise that ‘time is money’ but when you’re under pressure to deliver and you have to do it all. These simple automation tactics will help you to save valuable time every day and focus on other areas of your business. What is automation? How can automation benefit my business? The best free automation tools to supercharge your business Practical use – get a demo of the best automation flows Q&A Make your productivity apps work harder for you by integrating them

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Assicuates hiring Guide

Power Hour 16 | How to hire an Associate in these challenging times

How to Hire an Associate in a Company Power-Up Your Associate Marketing in 3 Easy Ways VIDEO AUDIO GUIDE Free Website AuDIT Learn How to Hire an Associate with Special Co-Host: Nipa Patel, NP Employment Solutions  In this session, we will discuss how and why to hire your first Associate by understanding the difference between a freelancer and an Associate and the best place to find them for future business success. As your business grows you will be faced with making a decision to hire an Associate. Many business owners opt for hiring Associates as a cost-effective solution to fit

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local events

The Importance of Local Events and Businesses in West London

High streets up and down the country are experiencing drastic changes due to changes in shopping habits and as a result of the pandemic. That is why it is more important than ever that we help to revitalise the high street, keep it alive and grow together as a community. West London has been hard hit, but it’s not all doom and gloom as there’s signs of innovation and people working hard to build back the high street. Free Website AuDIT Share this guide to help others grow their business online! Email WhatsApp Facebook LinkedIn Twitter If you’re thinking about

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marketing funnel

Build Your Own Marketing Funnel

A Marketing Funnel is a theoretical model that shows a customers’ journey towards the purchase of a good or service. The funnel illustrates 5 stages including: Plan, Reach, Act, Convert, and Engage. A Marketing Funnel is important to help you prioritise, organise, and implement your marketing strategy and creates a clear path to making sure you, as a business owner, understands the customers’ buying journey from start to finish and future buying habits.  Free Website AuDIT Share this guide to help others grow their business online! Email WhatsApp Facebook LinkedIn Twitter By understanding the customers journey, you can gain an insight

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Text states: Ethical Marketing Help you to Differentiate, Build Trust, and Support Your Stakeholders, with an images that shows a person holding paper that says ethics highlighted in blue with arrows pointing off that say principles, honesty, right, fairness and responsibility.

Ethical Marketing: Help you to Differentiate, Build Trust, and Support Your Stakeholders

Ethical marketing is becoming more important than ever for businesses, whether it’s addressing issues about climate change or being more transparent about how it operates and sources it’s products. As a result, consumers are changing the way they shop and looking to support businesses that demonstrate corporate social responsibility and follow ethical practices. Generation Z and Millennials are avoiding fast fashion brands and looking to buy from small, independent, sustainable companies where ethical marketing plays an important role in their business strategies.  Why is ethical marketing so important in terms of brand differentiation and building trust? Read on to find

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lockdown

Power Hour 10 | Special Panel Discussion: Lockdown: How 3 small businesses coped with the crisis

Improve your digital marketing skills in 3 easy ways VIDEO AUDIO GUIDE Lockdown has caused months of uncertainty and anxiety for small business owners in London. Most don’t know how/if there business will recover, whilst others have been unaffected or even grown during the pandemic. Confirmed speakers to discuss strategies to overcome Lockdown for SME’s Zoe Angle www.angleglass.co.uk Denise Quinlan https://insightfulimages.co/ Pauline Perves www.pleasanthomes.co.uk Theo Ruby, www.theoruby.com  Power Hour 10 will be a panel discussion with 3 West London Based business owners, to share their success and failure with you. We will dive into the steps they took to maintain normality and the outcome so

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search console insights beta

Search Console Insights (Beta)

How do you monitor your web page analytics and the success of your marketing? In this Bitesize Guide we discuss how Search Console Insights is a quick tool that can help to move your analytics and search console into one simple dashboard to view across different times. You’ll take a look at how you can see your most popular content on your website and see how you can go further to see the amount of time per page and how people are finding your content. This gives you a great overview of how your marketing streams are working and what is

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Get Found on Google by Optimising Your Keywords

Get Found on Google By Optimising Your KEYWORDS

It may seem like a minefield and “experts” can ask for thousands of pounds a month just to keep you visible on Google. We will teach you the keyword basics of research and planning so that you can manage your own SEO at a fraction of the cost from an agency. Free Website AuDIT Share this guide to help others grow their business online! Email WhatsApp Facebook LinkedIn Twitter This session will cover: Understanding what keywords are and how they help SEO How to perform simple keyword research Keyword Planning – Free tools and overview Using Google Analytics to find

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How to Get Valuable Backlinks - laptop with backlink symbol on

How to Generate Valuable Backlinks

What are Backlinks? Backlinks affect google rankings the most. Backlinks are when one website links to another website, which is something that Google looks at as “votes”. The more links you have, the higher you will rank (and the higher the trust). Essentially, it is another website vouching for the content on your page. You want backlinks that are relevant to your website. Free Website AuDIT Share this guide to help others grow their business online! Email WhatsApp Facebook LinkedIn Twitter Google looks at:– How many backlinks you are getting– How many you get over time (it has to be

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apple focus mode

Apple’s Focus Mode

With so many of us working from home over the past 18 months, it looks like a hybrid model of working is set to become the “new normal”. So, it’s no surprise that many of us are struggling to separate our work and home lives, as we sit in front of a screen for most of the day with our phones are glued to our face. Apple has designed a new feature to overcome this challenge, with the launch of the new iOS 15 software update Focus Mode.

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Trello

Power Hour 9 | Trello: Stay focused and organise your day

Organize Your Day Using Trello Improve your digital marketing skills in 3 easy ways including the new Quick-Start Guide! VIDEO AUDIO GUIDE Trello is a post-it note style organisation board that syncs across all of your devices and includes countless features to help you throughout your daily life. What can Trello do for your business? Task management – Easily track and prioritise every task that comes your way Capture – Store important information and find it easily when you need it. Collaborate – Share tasks and to-do lists with clients, co-worker’s and partners. Google Integration – Seamlesly integration with Chrome

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content

Power Hour 20 | Understanding the Power of Content

Detailed Guide On the Power of Content Power-Up Your Associate Marketing in 3 Easy Ways VIDEO AUDIO GUIDE “Content is King” is a term that is thrown around a lot and I’m sure you all know the importance of having regular, impactful content as part of your marketing strategy. However, most businesses create the occasional blog and schedule a few Facebook posts and hope for the best. After going through the steps required to create a long-lasting content strategy, we will look at some real life examples and discuss best practice approaches that convert leads into customers. In this session

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SEO in bold white on a blue background with the title a quick guide to SEO

The 3 Step Quick Guide to SEO ​

The 3 Step Quick Guide to SEO Looking for an up-to-date SEO guide that’ll help your website to grow? In this guide we will be looking at how you can apply SEO to your website in the most effective way. SEO is always changing and in previous guides we’ve looked at what SEO is and how is can help your business to stand out amongst the crowd to drawn in your ideal customers. In this guide we are offering three quick steps for you to develop your SEO: In-Depth Analysis, On-Page Techniques and Off-Page Techniques. Each step is invaluable at

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Marketing Guides 53

How to Create Great Content for your Business

The content that you create for your business is very important as it’s what helps people to engage with and deliver results for your business. The style of content that you create should reflect the values of your business and how you want to be perceived, whether this is online or offline. By creating a content marketing strategy, it will help you to plan your content and how it will be delivered. For example, what you choose to post on Instagram will be different to marketing content sent to your customers via email. Free Website AuDIT Share this guide to

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Text that says United Nations 17 Sustainable Development Goals on a dark blue background next to an image of the 17 goals

United Nations: 17 Sustainable Development Goals

In 2015 the United Nations developed The 2030 Agenda for Sustainable Development that sets out a plan ‘for peace and prosperity for people and the planet, now and into the future.’ The goals recognise the need to end poverty, improve health and education, reduce inequality and aid economic growth whilst protecting the environment and fighting climate change.   Free Website AuDIT Share this guide to help others grow their business online! Email WhatsApp Facebook LinkedIn Twitter What are the 17 Sustainable Development Goals? No Poverty: Unfortunately, COVID-19 has pushed more people back into extreme poverty and was the first increase in

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Open book with a skeleton pirate on one page and a boat on the other - text states Advertising 101: The importance of telling a compelling story

The Importance of Telling a Story with your Ads

With so much competition about it’s more important than ever to take into consideration the idea of brand storytelling when creating adverts. Brand storytelling is all about creating a narrative to connect your business to the consumer, giving them something to relate to and to understand what your brands values are. It also helps to build brand awareness and increase engagement levels by setting the scene for potential customers through a story. Free Website AuDIT Share this guide to help others grow their business online! Email WhatsApp Facebook LinkedIn Twitter When coming up with a story for your brand it’s

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Continuous Professional Development for Entrepreneurs

The Benefits of Short Courses and Continuous Professional Development for Entrepreneurs

As an entrepreneur it’s important to keep on track in the digital world and to continue your personal development, enabling you to learn new skills and improve upon existing skills you already have. This can be done by starting a short course online which can be completed in your own time, allowing you to expand your knowledge around entrepreneurship or other areas of interest that might benefit your business.  Short courses can bring about many benefits as you can keep up to date with rapid changes in the digital world and acquire relevant skills and knowledge to remain competitive. As

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Marketing Guides 54

Brand Personality

What is Brand Personality? Brand personality are the attributes associated with a brand that give the brand a human-like function. By giving your brand human characteristics, it builds a connection with your customers and makes your business more relatable. Your brands personality is delivered through messaging, images, and marketing campaigns. Free Website AuDIT Share this guide to help others grow their business online! Email WhatsApp Facebook LinkedIn Twitter Why is it important for your brand to have a personality? Develop a brand image: Through having a brand personality, you develop a brand image- this is how you want people to

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personal brand

Personal Brand vs Brand Personality

When you own a business it’s important to distinguish your personal brand and your brand personality as it’s easy to get confused between the two terms. Personal brand: This is what your personality brings to the business as an owner and looks at the way you manage and lead your business that can help you to stand out from your competitors. Business brand: This is when you build a business around a company name rather than your personal identity. Brand personality: This looks at how people engage and interact with your brand. It’s formed through your mission statement as it

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Marketing Guides 55

Brand Storytelling

Brand storytelling is a way of connecting your business to your customers by letting them know what your brand stands for and the values that you share with your customers. Through branding you can share a story with your customers using a narrative, welcoming the customer along on a journey to understand your business and why they should trust you above your competitors. At the heart of your story is the customer and around that you want people to identify what your business values are. The values represent the characteristics of your business such as how your employees come across

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build your own brand

How to Build Your Own Brand

Building a strong brand is essential for any business regardless of its size. Branding is what allows you to help your business differentiate itself from competitors, generate new customers, build brand recognition, and build relationships with your audience which can turn them into loyal customers. When you start to build your brand image it’s vital that you’re authentic – always tell the truth. If you over promise on what your business is trying to offer it can result in a negative brand image which will affect your businesses’ reputation. Some other questions to consider include thinking about your businesses’ values

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The Top 10 Adverts of All Time - Learn from the Best

My 10 Favourite Adverts Of All Time

Advertising has changed the way we view a product or service and has had to adapt and change in accordance with the growth in technology and the way consumers interact with brands. Businesses can now create much more targeted campaigns and use a variety of platforms to engage customers. Here are some of the top 10  memorable advertising campaigns of all times: Free Website AuDIT Share this guide to help others grow their business online! Email WhatsApp Facebook LinkedIn Twitter Just Eat: Snoop Dogg The food delivery company Just Eat, reportedly paid the rapper Snoop Dogg £5.3million to get him

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Get Visible with Out of Home Advertising

Get Visible with Out of Home Advertising

Out of home advertising is visual advertising found outside of the home and includes billboards, indoor and outdoor signs, ads on street furniture like bus shelters and ads found in train stations. Out of home advertising is important as it enables brands to reach out to people who are on the move and even engage with those who may not be their target audience as the advertising is hard to miss. It also allows a brand to create an impact, use location intelligently, drive online engagement, generate consumer action and allow for innovation. Although online advertising is seen as being

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Top 5 Marketing Goals to Help You Grow Online

Top 5 Marketing Goals to Help You Grow Online

Around 85% of UK star-ups fail within their first 3 years. Resulting from financial struggles, resource limitations and frequently from a lack of insight and analysis into their market. The 5-step approach I have outline here is designed to be relatively easy to follow and it has already helped SMEs from a wide variety of backgrounds to grow and retain their profits effectively. It’s fairly simple, you’ll know when you’ve reached each goal once you can confidently carry out each of the steps outlined below. Free Website AuDIT Share this guide to help others grow their business online! Email WhatsApp

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Google Ads Grant for Charities - Get up to £7.5k Month

Google Ads Grant for Charities – Get up to £7.5k for free every month!

As a non-profit organisation you may  not have a huge budget to spend on marketing but fear not as Google may be able to help you through Google Ads Grants! Did you know that you may be able to receive funding from Google Ad Grants? This could show your message to people searching for non-profits and you may be able to have access to up to $10,000 per month in search ads that are displayed on Google. This grant will allow you to create text-based ads and get access to tools that will help you to build an effective marketing

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How to Become a Successful Freelancer Post-Covid

How to Become a Freelancer Post-Covid

Covid-19 has meant that more freelancers have been working from home and have had more time on their hands to reflect about their old working routine. This has caused people to make drastic changes in their lives and take the plunge into the world of freelancing, where they have the freedom to choose their working hours and what work they complete. Whilst there are elements of instability with freelancing, the benefits certainly seem to be outweighing the risks, such as the idea you can do your freelance work remotely thanks to technology, giving you the opportunity to work wherever you

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Marketing Plan Your Survival Guide - laptop with ideas coming from it marketing plan in the centre

Marketing Plan: Your Survival Guide

For any business, it’s important that you have a marketing plan to ensure that your business is on track, able to meet its goals and provide direction for future growth. Without having a marketing strategy, you run the risk of losing control, making it difficult to plan ahead. Free Website AuDIT Share this guide to help others grow their business online! Email WhatsApp Facebook LinkedIn Twitter By having a successful marketing plan and strategy you can identify your core target market and make decisions on how you would go about attracting potential new customers and retaining existing customers through the

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How to Grow Your Business with Instagram Ads

How to Grow Your Business with Instagram Ads

With social media continuing to grow in popularity, it is quickly becoming another way for businesses to generate sales and expand in size, which means it’s now the perfect place to place ads. Free Website AuDIT Share this guide to help others grow their business online! Email WhatsApp Facebook LinkedIn Twitter Instagram is a social media platform that might benefit your business if you choose to run advertising campaigns as it has over 1 billion active users, so not only is it easy to reach you target audience, but you can also generate new leads and reach a wider audience.

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3 Key Tips to Rank Higher with SEO - man jumping up higher steps

3 Key Tips to Rank Higher with SEO

SEO (Search Engine Optimisation) is a process that can be followed to increase the quantity and quality of traffic to your website and help it to rank higher up on a Google search organically (as opposed to using paid advertising). It optimises any given search word or term for a search engine on your site. Being in the top 10 search results can make or break your business, particularly if you are operating in a competitive environment, which is why you want to set up your SEO for success by: Free Website AuDIT Share this guide to help others grow

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Learn How to Write a Press Release - computer on a desk that shows press release words

How to Write a Press Release

A press release is a short piece of writing, written in a journalistic style that is sent out to targeted members of the media. It provides information or acts as an announcement to grab attention and gain publicity. The style of press releases has changed over the years due to the rise in the internet as people have more control over how they consume information and so a press releases are much more targeted in order to reach the right target audience. Free Website AuDIT Share this guide to help others grow their business online! Email WhatsApp Facebook LinkedIn Twitter

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Get More Customers Landing on Your Website

Get More Customers Landing on Your Website

One of the most common questions SME’s ask is how to get customers to their website. Each action below is designed to take you through the entire process from start to finish, without paid ads. Building up your organic traffic and a solid foundation first is more effective when driving customers to your site. Free Website AuDIT Share this guide to help others grow their business online! Email WhatsApp Facebook LinkedIn Twitter Our 6 step process: Setup | Learn how to set up intelligent tracking tools (Google Analytics, Console & CRMs) Understand | Discover customer touchpoints and how to stand out from

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6 Steps to SEO Success - gears over a keyboard with the word SEO.

6 Steps to SEO Success

These 6 tactics have been updated for 2021 and include all the basic elements of on-page SEO optimisation to help your business appear higher in Google Search.  Search Engine Optimisation (SEO) is a digital marketing priority, allowing you to be found on Google (and other search engines). This series will focus on WordPress, but the same techniques can be applied to WIX, Squarespace and other builders but with limited success. Email [email protected] if you have any questions or would like some bespoke SEO actions for your website or more advanced tips such as backlinking or content creation. TOP TIP: Focus

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ultimate marketing guide

Ultimate Marketing Guide

Ultimate Marketing Guide Please note this page is under development and is subject to change Here are the top 10 tools I use everyday and recommend to clients WordPress Elementor Rank Math Click-Up Zoom Loom Canva Trello Neil Patel Google Business / Analytics / Search Console 10 Minute Takeover | How to Drive Customers to Your Website Share with your network Facebook Twitter LinkedIn WhatsApp Email My Top SEO Guides Power Hour 4 – Google Business Power Hour 7 – Basic SEO Power Hour 8 – Helping Therapists Find new Clients Online in 2020  – Sarah Dosanj Power Hour 11

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content marketing benefits

Why Content Marketing is Important to Grow Your Business

5 Benefits of Content Marketing Bill Gates, the co-founder of Microsoft once said: “Content is king” and since then, this message has been carried forward and reinforced into many people’s minds. When it comes down to marketing, content really is king, in order to send a clear message to your customers so they know what you are offering, to keep up with a consistent brand image, and increase your brand’s name recognition. Free Website AuDIT Share this guide to help others grow their business online! Email WhatsApp Facebook LinkedIn Twitter There are many different types of content marketing, including: Blogging,

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digital marketing clinic

Digital Marketing & Social Media Clinic

Power-Up Your Associate Marketing in 3 Easy Ways VIDEO AUDIO GUIDE To help you succeed online we hosting an open Q&A to answer any burning digital & social media questions In this session, we hosted an open Q&A to answer any burning digital marketing questions you may have. I’ll also be sharing my most effective marketing tips to grow your business online. There was also be a short networking session to allow you to connect with the local business community and catch up with old friends. If you are looking for a 121 session to get the most for your

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google

Boosting Your Brand’s Online Presence for Free

Learn lots of useful tips, tools and tactics to get your brand noticed online without spending a penny. You’ll take a look at listing your project on Google, building your first website, discovering the power of good reviews and learn how to create content that will keep your audience engaged and coming back for more. Free Website AuDIT Share this guide to help others grow their business online! Email WhatsApp Facebook LinkedIn Twitter Boosting Your Brand’s Online Presence for Free from TheoRuby Your Brands Online Presense – The Power of Google for Small Businesses When it comes to local SEO, Google

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12 marketing tips

12 Marketing Tips for 2021

After a challenging but rewarding year, I simply want to say thank you for being part of the Bitesize Marketing Guide community so as a little gift I’ve created a summary of my favourite online tools for 2021. If you’ve ever attended one of my Power Hours you’ll know that I try to recommend tools that will save you time boost performance. Therefore I’ve hand-picked these 12 which have made a significant impact on productivity, growth & organisation, hoping that you’ll enjoy using them just as much as I do.  Free Website AuDIT Share this guide to help others grow their business online! Email WhatsApp

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echo member story

Echo Member Story – Theo Ruby Marketing

We were thrilled to interview our Echo member Theo Ruby, digital marketing consultant and founder of  Theo Ruby Marketing – a marketing consultancy that aims to help small businesses reach their potential with result-driven marketing. We asked Theo what attracted him to join the Echo community, how his experiences have been so far after trading with other Echo members and what his key learning moments are during these unprecedented times.  Free Website AuDIT Share this guide to help others grow their business online! Email WhatsApp Facebook LinkedIn Twitter Hi Theo So, what do you do? I am a marketing consultant and focus 100% of

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wordpress tips

Power Hour 19 | Top 5 Tips to Power-Up Your WordPress Website

Power-Up Your Associate Marketing in 3 Easy Ways VIDEO AUDIO GUIDE Top 5 Tips Learn how to get the most from your WordPress website with our Top 5 Tips to improve the key elements of your website. Each Tip will include a practical example and resources you can takeaway to improve your own site instantly! Speed up your site to load fast from any device Drive organic traffic from Google Know where your traffic is coming from and why Turn leads into customers with a simple marketing funnel Stay on top of updates /security and backups so your never caught

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drive traffic

Power Hour 14 | How to Drive Customers to Your Website

Improve your digital marketing skills in 3 easy ways including the new Quick-Start Guide! VIDEO AUDIO GUIDE “How do I get customers to visit my website?” is the most common question we are asked by SMEs, so each action below is designed take you through the entire process from start to finish: Setup | Learn how to set up intelligent tracking tools (Google Analytics, Console & CRMs) Understand | Discover customer touchpoints and how to stand out from the crowd Prepare | Ensure all marketing channels/lead magnets are consistent and in-line with core values Attract | Create a compelling story that offers real value to

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wordpress vs wix

How to Create a Brilliant Website for Your Small Business – WordPress vs. All in One Build Tools.

Why is it so important to have a website for your business? Your website is your online storefront. Whatever it is you’re selling, it’s the first place your customers will go to check you out, so it’s essential to give your customers a great experience that draws them in and makes them want to buy. This guide will show you whether WordPress or other tools are the best for your business.  Free Website AuDIT Share this guide to help others grow their business online! Email WhatsApp Facebook LinkedIn Twitter We’ve all been turned off by cluttered and confusing websites –

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SEO Keywords

Power Hour 11 | Easy SEO: How to rank higher on Google – Part II Keywords

Improve your digital marketing skills in 3 easy ways including the new Quick-Start Guide! VIDEO AUDIO GUIDE It may seem like a minefield and “experts” can ask for thousands of pounds a month just to keep you visible on Google. We will teach you the basics of keyword research and planning so that you can manage your own SEO at a fraction of the cost from an agency. In this session we will cover:• Understanding what keywords are and how they help SEO• How to perform simple keyword research• Keyword Planning – Free tool and overview• Using Google Analytics to

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Therapy marketing

Power Hour 8 | Helping Therapists find new clients online.

Improve your digital marketing skills in 3 easy ways including the new Quick-Start Guide! VIDEO AUDIO GUIDE Generating new business is more challenging than ever and your marketing efforts may need adjusting to match the new restrictions in place. In this focused session we will discuss the key steps that therapists and healthcare professionals can take to future-proof their business.  Workshop Focus Question: How can I find clients online?• Website Content– Writing copy for your website that resonates with your audience• SEO & Directories – Optimise your keywords and be found easily on Google• Facebook Advertising – Cost-effective advertising that

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seo basics

Power Hour 7 | Easy SEO to rank higher on Google

Improve your digital marketing skills in 3 easy ways including the new Quick-Start Guide! VIDEO AUDIO GUIDE SEO (Search Engine Optimisation) is a cornerstone of digital marketing allowing you to be found organically on Google and other search engines. In Power Hour 7 we will cover:1) Basic On-page SEO – Title, Meta, Alt & Social Sharing links2) Image Optimisation – Let google “see” your images and increase load time. 3) Page Speed – Optimise your load times for google.4) Links – Internal / External and Backlinks. 5) Q&A The session will be tailored towards WordPress websites however the same principles apply for WIX, Squarespace and other builders. Google My Business,  Register Below to receive

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canva

Power Hour 5 | Canva: A Non-Designers Dream

Improve your digital marketing skills in 3 easy ways VIDEO AUDIO GUIDE Power Hour 5 – Canva: A Non-Designers Dream. Learn how to design engaging social media and website images for your business for free. With Theo Ruby Marketing special Co-Host Sarah Dosanjh (Aka The Binge Eating Therapist) 1) Why use Canva for Business? 2) Setup & Basics 3) Design Tips & Tricks 4) How to share and re-purpose 5) Q&A Power Hour 6  will be on Hootsuite for Social Media Scheduling,  Register Below to receive updates when the next one is released.  Free Website AuDIT Share this guide to help others grow their

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google business

Power Hour 4 | Driving customer engagement with Google Business

Improve your digital marketing skills in 3 easy ways VIDEO AUDIO GUIDE If you offer a product or service that is location focused, then Google Business is essential. Even if you do not focus on local business it can help your rankings, profile, and SEO.  In this training session we will discover what Google Business can do for your business and the steps to optimise your listing to strengthen your online presence and benefit from features like reviews, messaging, products and posts.  Stage 1 – Create  Stage 2 – Optimise  Stage 3 – Promote  Power Hour 5  will be on Canva,  Register Below to

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video conferencing

Power Hour 3 | Video Conferencing for Business (Zoom Training)

Improve your digital marketing skills in 3 easy ways VIDEO AUDIO GUIDE The weekly Small Business Power Hour has been created to support entrepreneurs, startups and home-workers to overcome the challenges of running a successful business remotely.  Our third session focuses on video conferencing and looks at: Why would you like to start video conferencing? Which type of online meetings would you like to hold? How to Join a meeting Pre Meeting Settings Productivity Security Power Hour 4  will be on Google My Business,  Register Below to receive updates when the next one is released.  Free Website AuDIT Share this guide to help others

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productive

Power Hour 1 – How to Stay Productive at Home

Improve your digital marketing skills in 3 easy ways VIDEO AUDIO GUIDE The weekly Small Business Power Hour has been created to support entrepreneurs, startups and home-workers to overcome the challenges of running a successful business remotely.  Our first session focuses on how to stay productive and looks at:Social MediaProductivity ToolsZoom / Video ConferencingRoutinesHealthy posture & eye healthSmart assistants & More.  Power Hour 2 will be a Digital Marketing Clinic, Register Below to receive updates when the next one is released.  Free Website AuDIT Share this guide to help others grow their business online! Email WhatsApp Facebook LinkedIn Twitter Watch the highlights video Listen

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linkedin

LinkedIn 101: How To Grow Your Network

The first edition of our Bitesize Marketing Guide series will guide you through establishing yourself on LinkedIn,  growing your network and how maximise your visibility at networking events. If you have any questions or would like specific advice relating to your profile then please book a free LinkedIn Audit. Free Website AuDIT Share this guide to help others grow their business online! Email WhatsApp Facebook LinkedIn Twitter Contents *Click any title below to skip to the relevant section* 1. Start by making sure that your basic info has been completed 2. Create a professional introduction to attract your ideal audience 3. Include

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Bitesize Marketing Guides

Hand-picked training & resources to cover all areas of business including, digital marketing, SEO, website design, social media, networking & lead generation. Members can also get a free consultation and online marketing action plan.