LinkedIn and SEO are two of the topics that I get a lot of queries on from businesses, LinkedIn SEO’s importance for personal branding and professional networking cannot be overstated. In this way, LinkedIn is a platform that can be useful for both individuals and businesses because as digital marketing is growing as is the competition. Hence, you and your business need to learn how to harness the power of LinkedIn SEO.
Within this blog I delve into LinkedIn success from a small business perspective and shed light on why LinkedIn SEO should be an essential part of your digital marketing strategy. Whether you’re looking to boost your business’s visibility, aiming to gain a competitive edge, or eager to take your small business to new heights, this will optimise your LinkedIn for Google.
With over 950 million users, LinkedIn has grown past just being a digital storage for your CV. It’s a hub for different companies and networks to communicate and broadcast their business message. By establishing a strong presence on this professional networking platform, your business can unlock a host of advantages.
This visibility enhances brand recognition and credibility, key factors in attracting customers and collaborators. Which in turn will generate better leads for your website and business. By sharing valuable industry insights and engaging content, you can position your business as a thought leader and gain a competitive edge.
Do you ever wonder why some people keep showing up on your feed over and over again? It’s because they’ve worked out how to harness LinkedIn SEO. If you want to be the first person to show up when a potential new client searches for your job title on LinkedIn or Google keep learning in this blog.
Your background photo is the cover image that is behind your profile picture on your LinkedIn and is essential because it is often the first thing that someone will see when they look at your profile.
Because of that you should be using it to promote your branding and message.
Making this inline with your branding mean representing your colours and your business key message. However, don’t over do it – if it’s cluttered or over done it can look unprofessional.
Making content is something I talk about a lot in the Bitesize Guides, it is your way to evidence your knowledge and expertise for potential clients.
To make great content you need to know what your audience’s pain points are and reflect key industry trends.
Your ‘About’ section on LinkedIn is the main space for your profile copy where you can showcase your work and get your key-phrases to boost your SEO.
You need to make your introductory lines engaging, use an appropriate balance of your long-tailed and short-tailed keywords within the paragraphs and have a strong call to action.
Your call to action can be an invitation to connect, a specific post to check out or an invitation to collaborate through messages.
Your keywords that your implementing should reflect those you are using in your website, to ensure your SEO is aligned properly. You need to reflect your audience’s wants and needs.
This will help you show up in the LinkedIn search suggested when people are looking for your job or industry.
Yet, you need to make sure these make sense, over promoting your keywords without purpose in your headline and About section will look out of place and unnatural.
Your profile will remain static unless you’re engaging with other people’s content. This will boost your visibility and allow you to build a network within the LinkedIn platform which means your business will be shown further.
A forgotten aspect of LinkedIn is the testimonial function. You can give recommendations, skills and endorsements as well as full reviews.
You can share the review link with your clients to gain more relevant reviews. Remember to ask them specific questions that will prompt more specific reviews that potentially will mention your key words.
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