Using a Background Photo
Your background photo is the cover image that is behind your profile picture on your LinkedIn and is essential because it is often the first thing that someone will see when they look at your profile.
Because of that you should be using it to promote your branding and message.
Making this inline with your branding mean representing your colours and your business key message. However, don’t over do it – if it’s cluttered or over done it can look unprofessional.
Generating Relevant Content
Making content is something I talk about a lot in the Bitesize Guides, it is your way to evidence your knowledge and expertise for potential clients.
To make great content you need to know what your audience’s pain points are and reflect key industry trends.
Enhancing Your ‘About You’ Page
Your ‘About’ section on LinkedIn is the main space for your profile copy where you can showcase your work and get your key-phrases to boost your SEO.
You need to make your introductory lines engaging, use an appropriate balance of your long-tailed and short-tailed keywords within the paragraphs and have a strong call to action.
Your call to action can be an invitation to connect, a specific post to check out or an invitation to collaborate through messages.
Implementing Appropriate Keywords
Your keywords that your implementing should reflect those you are using in your website, to ensure your SEO is aligned properly. You need to reflect your audience’s wants and needs.
This will help you show up in the LinkedIn search suggested when people are looking for your job or industry.
Yet, you need to make sure these make sense, over promoting your keywords without purpose in your headline and About section will look out of place and unnatural.
Engaging on LinkedIn
Your profile will remain static unless you’re engaging with other people’s content. This will boost your visibility and allow you to build a network within the LinkedIn platform which means your business will be shown further.
Growing with Testimonials
A forgotten aspect of LinkedIn is the testimonial function. You can give recommendations, skills and endorsements as well as full reviews.
You can share the review link with your clients to gain more relevant reviews. Remember to ask them specific questions that will prompt more specific reviews that potentially will mention your key words.
