Power Hour 7 | Easy SEO to rank higher on Google

SEO (Search Engine Optimisation) is a process that can be followed to increase the quantity and quality of traffic to your website and help it to rank higher up on a Google search organically (as opposed to using paid advertising). It optimises any given search word or term for a search engine on your site.

Being in the top 10 search results can make or break your business, particularly if you are operating in a competitive environment, which is why you want to set up your SEO for success by:

1. Getting a good domain name: Your domain name doesn’t need to include keywords that might be used to discover your website, but it should contain the name of your business, be short and memorable, and not contain any hyphens. Use top-level domains such as ‘.com’, ‘.org’ and ‘.uk’ as these are the most trusted and recognisable domains out there.
2. Using a website platform: Most business owners don’t know how to code, and this is ok! Instead, you can use a website platform where the coding has already been done for you. There are two types of website platforms- hosted platforms and self-hosted platforms. Hosted platforms have designs readily available so all you have to do is edit the design and create the content, using websites such as Wix and Squarespace. Self-hosted platforms don’t require you to code, but you have to host and install the content yourself, this is done on websites such as WordPress and Kopage.
3. Creating a positive user experience: When Google is choosing the ranking for search results, it wants to make sure that a visitor has a positive experience when viewing that website. You should use HTTPS to make sure your website is secure, choose an appealing design, make sure its mobile friendly, use a readable font size, and avoid intrusive pop-ups and ads.

1. Increases Traffic: SEO makes it easier for prospective customers to find you. The higher you rank on a search engine result page, the more likely people are to click on your website as people want instant results and don’t want to keep scrolling.
2. ROI: SEO generates a positive return on investment.
3. Brand Awareness: The higher up you on a search page, the easier it will be to establish brand awareness as your page is being shown to a large volume of users.
4. Build Trust: People want to have a positive user experience.
5. Competition is doing it: Competitors are always going to aim to be better than you and so they understand that if they want to be successful they have to rank higher up on a search engine and will always want to improve their own SEO.

SEO is a very broad topic that can be complex to understand. To increase your understanding of SEO visit our easy SEO marketing guide for a full breakdown on how your own website can rank higher on Google. Also check out Neil Patel’s website for further information on SEO.

https://neilpatel.com/what-is-seo/