When you own a business it’s important to distinguish your personal brand and your brand personality as it’s easy to get confused between the two terms.
Personal brand: This is what your personality brings to the business as an owner and looks at the way you manage and lead your business that can help you to stand out from your competitors.
Business brand: This is when you build a business around a company name rather than your personal identity.
Brand personality: This looks at how people engage and interact with your brand. It’s formed through your mission statement as it shows your values enabling people to trust what your brand stands for. It also separates your personality identify from your business identity.
For more insight into the differences between a personal brand and a business brand, check out the following websites: