SEO stands for search engine optimisation. It is the practice of optimising your website to rank higher in search engine results pages (SERPs) and increase organic traffic.
SEO is important for small businesses because it helps them reach more customers, increase brand awareness, and drive more traffic to their website. By optimising your website for search engines, you can improve your visibility and credibility, and ultimately grow your business.
The three main types of SEO are on-page SEO, off-page SEO, and technical SEO. On-page SEO focuses on optimising your website content, while off-page SEO focuses on building backlinks and improving your online reputation. Technical SEO focuses on improving the technical aspects of your website, such as site speed and mobile-friendliness.
On-page SEO refers to the practice of optimising your website content to improve its visibility in search engine results pages. This includes optimising your page titles, meta descriptions, headings, and content for relevant keywords.
Off-page SEO refers to the practice of building backlinks and improving your online reputation to improve your website’s visibility in search engine results pages.
Technical SEO refers to the practice of optimising the technical aspects of your website to improve its visibility in search engine results pages. This includes improving site speed, mobile-friendliness, and crawlability.
Keyword research is the process of identifying the keywords and phrases that people use to search for information online. By optimising your website content for relevant keywords, you can improve your visibility in search engine results pages.
Link building is the process of acquiring backlinks to your website from other websites. Backlinks are important for SEO because they signal to search engines that other websites consider your content to be valuable and relevant.
Local SEO is the practice of optimising your website and online presence to improve your visibility in local search results. This includes optimising your Google My Business profile, building local citations, and creating location-specific content.
Content marketing is the practice of creating and sharing valuable content to attract and retain customers. This can include blog posts, videos, infographics, and other types of content.
A meta description is a brief summary of your website content that appears in search engine results pages. It should be optimised for relevant keywords and provide a compelling reason for users to click through to your website.
A title tag is an HTML element that specifies the title of a web page. It appears in search engine results pages and should be optimised for relevant keywords.
A header tag is an HTML element that specifies the headings and subheadings on a web page. It should be optimised for relevant keywords and help users navigate your website content.
A backlink is a link from another website to your website. Backlinks are important for SEO because they signal to search engines that other websites consider your content to be valuable and relevant.
A sitemap is a file that lists all of the pages on your website. It helps search engines crawl and index your website content more efficiently.
Google Analytics is a free web analytics service that tracks and reports website traffic. It provides valuable insights into how users interact with your website and can help you optimise your content for better results.
Google Search Console is a free tool that helps you monitor and maintain your website’s presence in Google search results. It provides valuable insights into how Google crawls and indexes your website content.
A 404 error occurs when a user tries to access a page on your website that does not exist. It can negatively impact your SEO if there are too many 404 errors on your website.
Site speed refers to how quickly your website loads. It is an important factor for SEO because users are more likely to leave a website that takes too long to load.
Mobile-friendliness refers to how well your website performs on mobile devices. It is an important factor for SEO because more and more users are accessing the internet on their mobile devices.
A domain name is the address of your website that people type in the browser’s address bar to visit your website. For example, the domain name of my website is theoruby.com
Choose a domain name that is easy to remember, easy to spell, and relevant to your business. Avoid using numbers, hyphens, or special characters in your domain name1
Web hosting is a service that allows you to store your website files on a server and make them accessible to the public. I offer wordpress website hosting from £10pm including backups, security, hosting support. Plus an Elementor Pro licence for your website which would otherwise cost £50 per year.
WordPress.org is a free and open-source content management system (CMS) that allows you to create and manage your website. It is the most popular CMS in the world and powers over 40% of all websites on the internet1
WordPress.org is a self-hosted CMS that requires you to purchase web hosting and install WordPress on your server.
You can install WordPress on your web hosting server using a one-click installer such as Softaculous or manually by downloading the WordPress files from the official website and uploading them to your server1
A website builder is a tool that allows you to create a website without any coding knowledge. It provides a drag-and-drop interface and pre-designed templates to create your website.
SEO stands for Search Engine Optimization. It is the process of optimizing your website to rank higher in search engine results pages (SERPs) for specific keywords.
Website security refers to the measures taken to protect your website from cyber threats such as hacking, malware, and phishing attacks. You can improve your website security by using SSL certificates, strong passwords, and security plugins1
Determine the primary goal of your website, whether it is to generate leads, sell products, or provide information.
Identify your target audience and design your website to cater to their needs and preferences
Determine your budget for creating and maintaining your website. This will help you choose the right tools and services for your website
Determine the timeline for creating and launching your website. This will help you plan your website development process1
Determine the type of content you want to publish on your website, such as blog posts, videos, or infographics. This will help you create a content plan for your website
Design a clear and intuitive navigation structure for your website to help visitors find the information they need quickly and easily
Choose a visually appealing design for your website that aligns with your brand and appeals to your target audience
Include a clear and compelling call-to-action on your website to encourage visitors to take the desired action, such as filling out a form or making a purchase
Optimise your website for search engines to increase its visibility and attract more traffic. This includes keyword research, on-page optimization, and link building1
Set up website analytics to track your website’s performance and gain insights into your visitors’ behavior. This will help you make data-driven decisions to improve your website1
Digital marketing is the practice of promoting products or services using digital technologies, such as the internet, mobile devices, search engines, social media, and other digital channels.
Digital marketing is important for small businesses because it helps them reach more customers, increase brand awareness, and drive more traffic to their website. By using digital channels, businesses can target specific audiences, track their marketing efforts, and measure their return on investment.
The different types of digital marketing include search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, email marketing, content marketing, and more.
SEO, or search engine optimization, is the practice of optimizing your website and content to improve your visibility and ranking in search engine results pages (SERPs).
PPC, or pay-per-click advertising, is a form of digital advertising where advertisers pay each time a user clicks on one of their ads. This can include search ads, display ads, and social media ads.
Social media marketing is the practice of promoting your products or services on social media platforms such as Facebook, Twitter, Instagram, and LinkedIn.
Email marketing is the practice of sending promotional emails to your customers or subscribers. This can include newsletters, promotional offers, and more.
A marketing funnel is a model that describes the stages that a customer goes through when making a purchase. The stages typically include awareness, consideration, and decision, and the goal is to move customers through the funnel towards a purchase.
A landing page is a web page that is designed to convert visitors into leads or customers. It typically includes a form or call-to-action that encourages visitors to take a specific action.
A call-to-action is a button or link that encourages visitors to take a specific action, such as filling out a form, making a purchase, or subscribing to a newsletter.
A conversion rate is the percentage of visitors to your website who take a specific action, such as making a purchase or filling out a form.
A/B testing is the practice of testing two different versions of a web page or email to see which one performs better. This can help you optimize your marketing efforts and improve your conversion rates.
Google Analytics is a free web analytics service that tracks and reports website traffic. It provides valuable insights into how users interact with your website and can help you optimize your content for better results.
A keyword is a word or phrase that people use to search for information online. By optimizing your website content for relevant keywords, you can improve your visibility and ranking in search engine results pages.
Local SEO is the practice of optimizing your website and content to improve your visibility and ranking in local search results. This can include optimizing your Google My Business profile, building local citations, and creating location-specific content.
Mobile optimization is the practice of optimizing your website and content for mobile devices. This includes ensuring that your website is mobile-friendly, optimizing your content for mobile devices, and using mobile-specific marketing channels such as SMS and mobile apps.
The cost of digital marketing can vary depending on your business needs and goals. Some digital marketing channels, such as social media marketing and email marketing, can be relatively inexpensive, while others, such as PPC advertising, can be more costly. It’s important to develop a digital marketing strategy that aligns with your budget and goals.