When used correctly it can support your content creation, business marketing strategy or your email marketing. You can use it to generate ideas for your blogs, brainstorm your new email advice or generate social media calendars. These are high level topics in your marketing strategy, and the detail should be left to you!
One way to get the most out of ChatGPT is ask it to respond as an expert. For instance, instead of asking it to:
“Create blog ideas for a small business who does website design.”
You should instead say:
“Answering as a marketing expert and experienced copywriter, create some blog ideas for a small business who does web design.”
This is more likely to generate concepts and ideas that are more relevant and thought through.