Brand personality are the attributes associated with a brand that give the brand a human-like function. By giving your brand human characteristics, it builds a connection with your customers and makes your business more relatable. Your brands personality is delivered through messaging, images, and marketing campaigns.
Creating a brand personality should be decided in the very early stages of setting up your business as this will help you to understand what marketing techniques you want to use and future marketing strategies.
For inspiration, visit the following link to see 5 companies who nailed their brand personality: https://blog.hurree.co/blog/5-companies-who-nailed-their-brand-personality
To find out more about brand personality visit the following websites: