Bitesize Marketing Guides from Theo Ruby Marketing

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Digital Marketing Resources and Tools Digital marketing will play a massive role in your marketing strategy as more people use the internet, making this an effective method to reach out

The 3 Step Quick Guide to SEO Looking for an up-to-date SEO guide that’ll help your website to grow? In this guide we will be looking at how you can

The content that you create for your business is very important as it’s what helps people to engage with and deliver results for your business. The style of content that

Posting regular blogs or articles is a great way to engage with potential customers and make your business more visible. This type of content isn’t just for the ‘Blog’ section

What are Backlinks? Backlinks affect google rankings the most. Backlinks are when one website links to another website, which is something that Google looks at as “votes”. The more links

It may seem like a minefield and “experts” can ask for thousands of pounds a month just to keep you visible on Google. We will teach you the keyword basics

Around 85% of UK star-ups fail within their first 3 years. Resulting from financial struggles, resource limitations and frequently from a lack of insight and analysis into their market. The

Marketing Plan: Your Survival Guide For any business, it’s important that you have a marketing plan to ensure that your business is on track, able to meet its goals and

SEO (Search Engine Optimisation) is a process that can be followed to increase the quantity and quality of traffic to your website and help it to rank higher up on

Real Ways To Drive More Traffic to Your Website One of the most common questions SME’s ask is how to get customers to their website. Each action below is designed

These 6 tactics have been updated for 2021 and include all the basic elements of on-page SEO optimisation to help your business appear higher in Google Search. Search Engine Optimisation

Ultimate Marketing Guide Please note this page is being developed over time and subject to change. If you have any questions or something you would like to see here please

5 Benefits of Content Marketing Bill Gates, the co-founder of Microsoft once said: “Content is king” and since then, this message has been carried forward and reinforced into many people’s

A Marketing Funnel is a theoretical model that shows a customers’ journey towards the purchase of a good or service. The funnel illustrates 5 stages including: Plan, Reach, Act, Convert,

How do you monitor your web page analytics and the success of your marketing? In this Bitesize Guide we discuss how Search Console Insights is a quick tool that can