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Get found on Google

Practical SEO guides to help therapists and small business owners rank higher on Google. Step-by-step tips on keywords, backlinks, and local search.

Why is my business not showing up on Google Maps, shown by map pins with one business marked in red

Why your West London business isn’t showing on Google Maps (and the six fixes that work)

Your Google listing exists but nobody finds it. Six reasons a West London business misses the map pack, and which one to fix first.
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Testimonials for therapists illustrated by the word Review beside a yellow lightbulb

Can therapists use client testimonials? What BACP, UKCP, and NCPS actually say

BACP doesn't ban client testimonials. UKCP does. Here's what each UK body actually says, what the CAP Code and GDPR add, and what to do instead.
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Google Business Profile for therapists shown as local map listings on a tablet

Google Business Profile for therapists: how to get found without publishing your home address

Therapists can appear on Google Maps without showing a home address. Here's how service-area setup works, which category to pick, and the room-hire trap.
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are therapy directories worth it

Are therapy directories worth it? Directories vs your own website

An honest look at what Counselling Directory and Psychology Today do well, what they really cost, and how to decide where your marketing money should go. If there’s one question

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blogging for therapists

Blogging for therapists: why you don’t need to post every week

Most therapists I speak with believe the same thing about blogging. To get found on Google, you need to publish a fresh post every week, forever. It is the single
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should you let ai crawl your

Should You Let AI Crawl Your Therapy Website? How to Block or Allow AI Bots on WordPress

A practical guide to help therapists decide whether to block AI bots, plus step-by-step instructions for robots.txt and Cloudflare. This is one of the questions I’m getting asked more than

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hypnotherapy website

How to Build a Professional Therapy Website That Actually Gets Clients

A complete guide to creating an online presence that attracts your ideal clients, without the tech overwhelm Reading time: 12 minutesLast updated: January 2025Perfect for: Hypnotherapists, counsellors, and therapists starting

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Boost Your Website: 5 Smart Tools for Growth

Boost Your Website: 5 Smart Tools for Growth

Most small business websites sit there quietly, looking nice but not doing much to grow the business. Your site should be more than an online brochure — it can bring

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How to Do SEO for AI Search (Keeping Your Website Fresh)

How to Do SEO for AI Search AI is changing the way people search online. Tools like ChatGPT, Google’s AI features, Bing AI, and voice assistants mean that people may

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Optimising Your Business Website A Simple Guide for Small Businesses in Hammersmith and Fulham

Optimising Your Business Website: A Simple Guide for Small Businesses in Hammersmith and Fulham

Appearing on the first page of Google is one of the best ways for small businesses to attract new customers online. Here's a step-by-step guide covering the essentials like keyword
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Marketing on a budget

Marketing on a Budget: Strategies to Boost Your Website Traffic Without Breaking the Bank

Appearing on the first page of Google is one of the best ways for small businesses to attract new customers online. Here's a step-by-step guide covering the essentials like keyword
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Digital Marketing Essentials : Tips for growing your business online

Digital Marketing Essentials: Tips for Growing Your Business Online

Appearing on the first page of Google is one of the best ways for small businesses to attract new customers online. Here's a step-by-step guide covering the essentials like keyword
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Optimising Your Business Website A Simple Guide for Small Businesses in Hammersmith and Fulham

Website and Social Media Essentials for Growing Your Business Online

Appearing on the first page of Google is one of the best ways for small businesses to attract new customers online. Here's a step-by-step guide covering the essentials like keyword
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marketing mix

How to rank on Google (The Marketing Mix, ep 75)

Appearing on the first page of Google is one of the best ways for small businesses to attract new customers online. Here's a step-by-step guide covering the essentials like keyword
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rank on google

Google Essentials for SMEs

Appearing on the first page of Google is one of the best ways for small businesses to attract new customers online. Here's a step-by-step guide covering the essentials like keyword
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