I’ve been working in marketing since 2008. For most of that time I’ve helped therapists and counsellors get found online, so I hear the same question in almost every conversation:
Most therapists I work with built their website in a hurry, usually in Wix or Squarespace, in the first few months of private practice. It went live, and then nobody
Download a plain-English privacy notice template, then work through this guide to make it yours before the BACP’s 3 November deadline. If you read my guide to AI and the
An honest look at what Counselling Directory and Psychology Today do well, what they really cost, and how to decide where your marketing money should go. If there’s one question
A practical guide to what the BACP Ethical Framework 2026 says about AI, what it means for your day-to-day practice, and a simple sequence to work through before the November
Diane Hassall built Your Time to Talk from a team of five therapists into a practice of nearly 40 associates across 10 locations. She’s done it while managing her own
Why EEAT (Google’s Content Quality Framework) for therapists matters more than almost any other industry, and what you can actually do about it today. If you’ve heard the terms E-E-A-T
A complete guide to creating an online presence that attracts your ideal clients, without the tech overwhelm Reading time: 12 minutesLast updated: January 2025Perfect for: Hypnotherapists, counsellors, and therapists starting
Most small business websites sit there quietly, looking nice but not doing much to grow the business. Your site should be more than an online brochure — it can bring
How to Do SEO for AI Search AI is changing the way people search online. Tools like ChatGPT, Google’s AI features, Bing AI, and voice assistants mean that people may
