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Therapist Resources

BACP doesn't ban client testimonials. UKCP does. Here's what each UK body actually says, what the CAP Code and GDPR add, and what to do instead.
Therapists can appear on Google Maps without showing a home address. Here's how service-area setup works, which category to pick, and the room-hire trap.

Download a plain-English privacy notice template, then work through this guide to make it yours before the BACP’s 3 November deadline. If you read my guide to AI and the

An honest look at what Counselling Directory and Psychology Today do well, what they really cost, and how to decide where your marketing money should go. If there’s one question

A practical guide to what the 2026 framework says about AI, what it means for your day-to-day practice, and a simple sequence to work through before the November deadline. This

Most therapists I speak with believe the same thing about blogging. To get found on Google, you need to publish a fresh post every week, forever. It is the single

Diane Hassall built Your Time to Talk from a team of five therapists into a practice of nearly 40 associates across 10 locations. She’s done it while managing her own

Why EEAT (Google’s Content Quality Framework) for therapists matters more than almost any other industry, and what you can actually do about it today. If you’ve heard the terms E-E-A-T

A complete guide to creating an online presence that attracts your ideal clients, without the tech overwhelm Reading time: 12 minutesLast updated: January 2025Perfect for: Hypnotherapists, counsellors, and therapists starting

Most small business websites sit there quietly, looking nice but not doing much to grow the business. Your site should be more than an online brochure — it can bring

How to Do SEO for AI Search AI is changing the way people search online. Tools like ChatGPT, Google’s AI features, Bing AI, and voice assistants mean that people may

Appearing on the first page of Google is one of the best ways for small businesses to attract new customers online. Here's a step-by-step guide covering the essentials like keyword
Appearing on the first page of Google is one of the best ways for small businesses to attract new customers online. Here's a step-by-step guide covering the essentials like keyword
Launching a start-up or side-hustle is exciting, but without a website you’re practically invisible. More than 4.5 billion people head online every day for product research and local services; your
Appearing on the first page of Google is one of the best ways for small businesses to attract new customers online. Here's a step-by-step guide covering the essentials like keyword