THERASUMMIT: ESSENTIALS FOR THERAPISTS:

A simple guide to creating your professional website

Let’s work together to grow your practice online. Whether it’s creating a practical website, enhancing your SEO, or guiding your digital marketing strategies.

thrivesummit speaker

Hi I’m Theo,

EXPERIENCED DIGITAL MARKETING CONSULTANT

Over the past seven years, I’ve been working with private practice owners to simplify the process of grow their therapy business with simple, actionable steps.

I noticed that many therapists had to negotiate the Digital Marketing landscape with little experience or training. This has led to many of their websites underperforming and taking up alot their valuable time.

That’s why I’m proud to share this simple guide to creating your professional website 

Testimonials

Theo Ruby Marketing | Digital Marketing Solutions

Tutorial to help you get the most from this guide!

Download your free website guide

THERASUMMIT

Therasummit is here!

Give yourself the knowledge to start and manage your own Website, generating new
clients and website traffic with clear actionable steps

This free 3-day event is perfect for therapists starting or growing their private practice. With 20 audio presentations, daily live events, and a supportive community on Heartbeat, you’ll get practical tips and inspiring ideas on private practice foundations, money, and marketing. Runs from Nov 5-7 with free access until Nov 10 if you sign up now!

Don’t miss it!  https://therasummit.com/theo (affiliate link)

I’ll be speaking about Essential Tips for Therapists Building a Professional Website

Are you a therapist wanting a client-attracting, professional website without all the tech fuss? Join me, Theo Ruby, on our live webinar The Essentials for Therapists Creating a Professional Website. We’ll cover all the critical steps to help you set up a website that’s simple, effective, and focused on your client’s needs.

🌟 What You'll Learn:

Essentials for Therapists: A Simple Guide to Creating Your Professional Website

Welcome to your step-by-step guide to building a professional website for your therapy practice. Whether you’re starting fresh or enhancing an existing site, this checklist is designed to simplify the process and keep things clear. Let’s get started!

Step 1: Getting Set Up

  1. Choose Your Domain (Website Address)
    • Your domain is your website’s address (e.g., www.yourname.co.uk). It’s how clients find you online.
    • Tip: Use your name or niche (e.g., yourmenopausetherapist.co.uk). Stick with a .com or .co.uk extension.
    • Action: Write down some domain ideas, then check their availability on Namecheap or 123-Reg.
  2. Select Your Hosting (Website Engine)
    • Hosting keeps your website online and secure. It’s the ‘engine’ of your site.
    • Tip: Choose reliable UK hosting, such as SiteGround or Theo’s hosting service, for good support and data protection.
    • Action: Pick a hosting plan that fits your budget (around £10/month). Make sure it includes SSL for security.
  3. Set Up WordPress (Website Platform)
    • WordPress.org is your best option for flexibility and growth. It’s easy to use and gives you full control.
    • Action: Use your hosting provider’s control panel to install WordPress. Avoid WordPress.com, Wix, or Squarespace as they limit your options.

Step 2: Create Your Website Content

  1. Essential Pages
    • Home Page: Introduce your services and who you help.
    • About Page: Share your qualifications and professional background. Include a photo of yourself to build trust.
    • Contact Page: Add a simple form for clients to book or inquire.
    • Action: Write a draft for each of these pages, focusing on clear, client-friendly language.
  2. Additional Pages
    • Therapies Page: Describe each service you offer.
    • Blog: Write articles to showcase your expertise and boost your SEO.
    • FAQ Page: Answer common client questions (e.g., session fees, length, and accessibility).
    • Action: Plan out any additional pages based on your services and write a short draft for each.

Step 3: Design Your Website

  1. Use Elementor (Website Builder)
    • Elementor is a drag-and-drop builder for WordPress that makes designing easy.
    • Tip: Start with an Elementor template designed for therapists and customise it to match your brand.
    • Action: Install Elementor and choose a simple, clean design for your site.
  2. Use High-Quality Images
    • Choose clear, professional images that reflect your practice. Use your own headshot and photos of your therapy space.
    • Tip: Use Canva to design your logo or Adobe Stock for quality images.
    • Action: Upload images to each page and optimise them using a tool like TinyPNG to keep load times fast.
  3. Add Accreditation Logos
    • Display your professional memberships (e.g., BACP, UKCP) on your website to build credibility.
    • Action: Download your accreditation logos and add them to your homepage or about page.

Step 4: Optimise Your Website

  1. SEO (Search Engine Optimisation)
    • SEO helps your website rank higher on Google so clients can find you.
    • Tip: Use the Rank Math plugin for simple, effective SEO management.
    • Action: Install Rank Math and optimise your homepage for local keywords like “therapist in [your area].”
  2. Speed & Security
    • A fast, secure website builds trust with clients.
    • Tip: Compress your images using TinyPNG and ensure your site has an SSL certificate (secure padlock symbol).
    • Action: Run a speed test using Google PageSpeed Insights and make improvements where necessary.
  3. Mobile Responsiveness
    • Ensure your website works well on phones and tablets, as more than half of your visitors will use mobile devices.
    • Tip: Use Elementor’s mobile view feature to check how your site looks on mobile.
    • Action: Test your site on multiple devices and make adjustments for mobile usability.

Step 5: Launch and Maintain

  1. Test Your Website
    • Before launching, check that everything works, from contact forms to links.
    • Action: Ask a friend or family member to test your website on different devices.
  2. Ongoing Maintenance
    • Regularly update your content, write blog posts, and ensure security features are working.
    • Action: Set a reminder to review your site monthly and make updates as needed.

Free Resources and Help

  • Download our full guide with video tutorials at www.theoruby.com/therasummit.
  • Book a free 30-minute consultation for personalised advice on building your therapy website.

This checklist will guide you through creating a professional, easy-to-manage website for your therapy practice. Keep things simple, stay client-focused, and refine your site as you grow!

Take a Sneak
Peak of my additional SEO Course ...

  • Gain lifetime access to all the materials and course content!
  • Implement a working SEO strategy from day one.
  • Each learning segment is broken down into easy bitesize 5 minute parts.
  • 14 Day money back guarantee if your not satisfied.

Your Course at Your Speed

Theo Ruby Marketing | Digital Marketing Solutions

1

SEO SETUP

2

KEYWORDS

3

CONTENT SEO

4

ON-PAGE SEO

5

LOCAL SEO

1.

Getting started with Google Search Console and Analytics.

2.

Understand what your customers are searching for and create content that is highly relevant.

3.

Learn the bene¹ts of Content SEO and create a 12­ month content calendar to drive web traffic to your site.

4.

Ensure every page on your site ranks on Google and can be found by your customer base.

5.

Drive traffic to your site from local directories, google listings and much more.

6.

Online location, let Google rank you locally so people nearby can find you easily.

What's Included?

Theo Ruby Marketing | Digital Marketing Solutions

What You Will Gain?

Theo Ruby Marketing | Digital Marketing Solutions

Register Your Interest & Book Your Free Website Audit

I am really happy that i have found Theo! With his guidance, I am doing changes in my small business that help me to grow! whenever we have a meeting it feels like I am talking with a friend, and for me that makes things so much easier! He is very professionals, I can't recommend him enough!

Your FAQ'S Answered

Theo Ruby Marketing | Digital Marketing Solutions

Yes, there is no schedule by which you have to learn through the Digital Marketing Bitesize Course – You have full lifetime access.

Yes, there is a 14 day money back guarantee in event that your are not satisfied with the course.

No, once you have purchased the course you will have lifetime access to all the materials and course content.

1 to 1 training is available, make an enquiry to schedule a meeting. Bespoke presentations can be developed for teams and individuals upon requests.