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Latest Marketing Guides

Events 6

Brand Personality

What is Brand Personality? Brand personality are the attributes associated with a brand that give the brand a human-like function. By giving your brand human characteristics, it builds a connection with your customers and makes your business more relatable. Your brands personality is delivered through messaging, images, and marketing campaigns.

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personal brand

Personal Brand vs Brand Personality

When you own a business it’s important to distinguish your personal brand and your brand personality as it’s easy to get confused between the two terms. Personal brand: This is what your personality brings to the business as an owner and looks at the way you manage and lead your

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Events 7

Brand Storytelling

Brand storytelling is a way of connecting your business to your customers by letting them know what your brand stands for and the values that you share with your customers. Through branding you can share a story with your customers using a narrative, welcoming the customer along on a journey

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elements of a successful brand

What Makes Up the Elements of a Successful Brand?

To build a successful brand that are a number of elements you need consider. This will enable you to ensure that there is continuity across all the platforms you use and allow your brand to become recognisable to both existing and potential customers. All the elements that form your brand

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build your own brand

How to Build Your Own Brand

Building a strong brand is essential for any business regardless of its size. Branding is what allows you to help your business differentiate itself from competitors, generate new customers, build brand recognition, and build relationships with your audience which can turn them into loyal customers. When you start to build

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How to Get Valuable Backlinks - laptop with backlink symbol on

How to Generate Valuable Backlinks

What are Backlinks? Backlinks affect google rankings the most. Backlinks are when one website links to another website, which is something that Google looks at as “votes”. The more links you have, the higher you will rank (and the higher the trust). Essentially, it is another website vouching for the

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What clients have to say?

Theo Ruby Marketing
5.0
Based on 34 reviews
powered by Google
Yasmin Kermali
Yasmin Kermali
09:21 08 Jul 21
I have absolute confidence in Theo and the work he does. I booked a discovery call with him to discuss whether we could work together on building/creating my website and I was genuinely so comfortable speaking to him that I decided there and then to... work with him as it was clear to me that Theo had strong work ethic skills.He is a great communicator. By that I mean, he listens and clarifies to make sure we're both on the same page, gives realistic and achievable ideas and insights and explains why he is giving them and how they will benefit me (the client) and then allows me to make my own decisions without any pressure.Throughout the process Theo consistently kept me updated so I knew how much progress we were making and took all my feedback on board. The end result is a website that I absolutely love and that aligns with me and my counselling business.I genuinely cannot recommend Theo enough!read more
Nexport Ltd
Nexport Ltd
13:04 28 Jun 21
Theo has done a great job on my website and I would highly recommend him. Easy to communicate with and got the job done in time. I was told by my professional programmer friend that I got a good deal and that my website looked more 'expensive'... than the money I paid, which is what everyone wants, value for money!read more
Diane Page
Diane Page
09:39 28 Apr 21
I found Theo approachable and professional to work with, and we were very pleased with the quality of the report he produced and the advice he offered.
Diana Vollmerhausen
Diana Vollmerhausen
10:00 25 Feb 21
Theo helped me with SEO for my photography business last year and I was very happy with the service I received. He provided plenty of practical tips which were easy to understand and implement. I still refer to the document he put together for me 12... months later. Highly recommended for small businesses who want professional help with their marketing, but do much of the "doing" themselves.read more
Liz Lewis
Liz Lewis
11:57 17 Feb 21
I found Theo's support invaluable. I was impressed by his patience professionalism and knowledge about all things online. Would highly recommend and will definitely be using his services again. Liz Lewis Operation Centaur
Anna Woodward
Anna Woodward
15:49 05 Jan 21
Theo has helped create a really great website for my counselling business which is easy to navigate. He was extremely patient with me when I changed my mind (a lot!!) and helped guide me through the process. I would definitely recommend Theo for... website design.read more
Mufadzi Nkomo
Mufadzi Nkomo
13:03 05 Oct 20
Theo is an excellent communicator, who not only demystifies the website building and maintenance but also gives creative insights to boot. Very affordable and he goes the extra mile to ensure customer is happy. I cannot recommend him enough. Thank... you so much Theo.read more
Charlotte Crowe
Charlotte Crowe
16:02 16 Apr 20
5 star experience working wiith Theo on my business website! Really appreciate his expert guidance and attention to detail - I definitely recommend Theo's services!
Vanessa May
Vanessa May
15:33 17 Mar 20
I highly recommend Theo. I was impressed by his professionalism and knowledge. He was really helpful, reliable and very generous with his time. I will definitely use his services again.
Phoebe Howe
Phoebe Howe
14:47 21 Jan 20
Really knowledgeable and friendly. Super quick on responses and very clear on instructions
Caroline Roberts
Caroline Roberts
16:47 16 Dec 19
Theo was brilliant in helping me update my website. He explained everything clearly, responded quickly to my many queries and gave me some invaluable advice, all for a very reasonable fee. He provides an excellent service that he's happy to tailor... to your individual needs. Highly recommended!read more
Ana Colak
Ana Colak
15:29 20 Nov 19
Theo’s knowledge of SEO and digital marketing is worth every penny you invest, as it will reward your business tenfold! His warm approach and helpful attitude pave the way to lasting changes in your business - more clients and therefore, more... revenue.read more
Priya Chande
Priya Chande
13:34 15 Nov 19
Theo's value is immeasurable for small businesses and I benefitted from his services after just one phone call. He is generous with his time, thorough in his approach and provides tangible, affordable advices for businesses. I would highly recommend... choosing his digital marketing services!read more
Catherine El-Houdaigui
Catherine El-Houdaigui
20:50 10 Oct 19
Created a fantastic website for me, great affordable prices. He is very patient and makes everything very simple and clear to understand. Will recommend to friends and family.
Angie Louise Nut of Nutty Parties Production
Angie Louise Nut of Nutty Parties Production
16:31 12 Aug 19
I found Theo's input clear, concise, and empowering. He gives easy to follow instructions and used all the appointment time effectively. His follow up email was fantastic too, and it was a pleasure to meet him, and to get his help in building my... marketing strategy and business network 🙂read more
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