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Latest Marketing Guides
Top Marketing Materials for Small Businesses
When starting a new business marketing is extremely important in order to get your business out there and recognised, particularly if you are operating in a competitive industry. Your marketing needs to be unique (be prepared to take risks to help you stand out) and it should tell the story
Case Study: Pukka Pilates Fitness Website
We are lucky to have worked with the amazing Cara, the founder of Pukka Pilates. Here’s how we worked with her and the top tips to making the most of our website design in her own words.. When I embarked on my Pilates affiliate business, my first priority was a
How to Write Blogs and Articles that Promote Your Small Business
Posting regular blogs or articles is a great way to engage with potential customers and make your business more visible. This type of content isn’t just for the ‘Blog’ section on your website. You can also include it in email newsletters or post it as of your strategy for growing
The Benefits of Short Courses and Continuous Professional Development for Entrepreneurs
As an entrepreneur it’s important to keep on track in the digital world and to continue your personal development, enabling you to learn new skills and improve upon existing skills you already have. This can be done by starting a short course online which can be completed in your own
Brand Personality
What is Brand Personality? Brand personality are the attributes associated with a brand that give the brand a human-like function. By giving your brand human characteristics, it builds a connection with your customers and makes your business more relatable. Your brands personality is delivered through messaging, images, and marketing campaigns.
Personal Brand vs Brand Personality
When you own a business it’s important to distinguish your personal brand and your brand personality as it’s easy to get confused between the two terms. Personal brand: This is what your personality brings to the business as an owner and looks at the way you manage and lead your
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