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Grow your business

Marketing strategy, branding, ethical marketing, niche positioning, and business growth guides for therapists and small business owners in the UK.

marketing mix

How to rank on Google (The Marketing Mix, ep 75)

Appearing on the first page of Google is one of the best ways for small businesses to attract new customers online. Here's a step-by-step guide covering the essentials like keyword
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ethical Marketing

Ethical Marketing: A Pathway to Sustainable Business Growth

In a world where trust in brands is increasingly tied to their ethical conduct, ethical marketing has emerged as more than just a buzzword; it's a cornerstone of modern business
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Generative AI tools for small business

The Best Generative AI Tools for Small Businesses

The Best Generative AI Tools for Small Business The Best Generative AI Tools for Small Business AI tools are now ubiquitous within the small business community. However, I am seeing

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Easy SEO for Counsellors

Easy SEO for Counsellors

Easy SEO for Counsellors Add Your Heading Text Here Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Watch the highlights

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Getting Great Reviews - marketing guide

How Can Your Small Business Get Great Reviews?

How Can You Get Great Reviews? Ways to Get Customer Great Reviews When you’re doing your job you get great feedback and everyone’s happy with your work? They rave about

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Pay per click and pay per lead image

Which is Better Pay Per Click or Pay Per Lead?

Which is Better Pay Per Click or Pay Per Lead? Why does Pay Per Lead (PPL) Outperform Pay Per Click (PPC) for Small Businesses? If you’re invested in advertising, chances

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local directories

Get Listed and be Found on Local Directories

Get Listed and Be Found on Local Directories A Guide to Local Directories Are you looking to get more customers and be found online? Local directories are a great way

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Engage with social media groups

Engage with Social Media Groups to Drive Engagement

Using Facebook groups can be a valuable strategy to grow your brand and engage with your target audience. Here are some steps to help you effectively leverage Facebook groups:
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Podcast with Jane Travis on how to develop a counsellor website

Developing your Therapy Website, with Jane Travis

If you're a therapist in private practice, your website is important tool to help attract the right clients to you. So if you are ready for your first website, or
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Digital marketing glossary

Digital Marketing Glossary – Theo Ruby’s Key Words

To help independent business owners I have developed a glossary of digital marketing terms to break through the jargon!
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Google Analytics

5 Benefits of Setting up Your Google My Business Account

Google My Business is a free tool provided by Google that allows businesses to create and manage their online presence across Google, including search and maps. It’s great for location
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get found on google

Get Found on Google

Setup and optimise your Google Business profile to get new customers How to Get Found on Google The easy, free way to be found organically on Google Discover what Google

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Grow your Creative Business

Grow Your Creative Business

Are you looking to get more sales and grow your creative brand? Do you have a great product but are not sure of how to build an audience online and
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Email marketing

Email Marketing – How to Grow Your Own Email Subscriber Base

Setup your own email platform and start growing your subscriber base with Email Marketing! Are you looking to grow your customer base and turn leads into loyal customers? Do you

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Open book with a skeleton pirate on one page and a boat on the other - text states Advertising 101: The importance of telling a compelling story

The Importance of Telling a Story with your Ads

Telling Story with your Ads With so much competition about it’s more important than ever to take into consideration the idea of brand storytelling when creating adverts. Brand storytelling is

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