Marketing on a Budget: Strategies to Boost Your Website Traffic Without Breaking the Bank

Are you a small business owner who’s got limited resources but want to make an impact with your digital marketing to bring in more traffic to your website and boost your brands visibility online? There’s good news. You don’t have to break the bank with your digital marketing. Marketing on a budget can be achieved with strategic planning and actionable strategies.

Utilising Your SEO

Enhancing Your SEO

You can research keywords in your industry that will bring in your ideal client. There are free tools like Google Keyword Planner or Ubersuggest that you can use to help make this process easier.

Action: Take these new keywords and incorporate them into your website titles, content and meta-descriptions. This will start to point the right searches to your site.

Focus on Local SEO

If you are a locally based business, getting to use your local SEO will bring you in front of people in your area that are interested in your service. This is separate from the generic website SEO. You can claim and optimise your Google My Business profile which should include accurate information, high-quality images and once completed encourage existing customers to submit reviews.

Action: Claim your Google My Business account.

Technical SEO Basics

Ensure your website is mobile-friendly, loads quickly, and has a clear, user-friendly structure. You can use free tools like Google Search Console to help you identify and fix basic issues.

Action: Look into Google Search Console and your website to see if you have reasonable loading speeds on your web pages.

Harnessing Social Media

Picking the Right Platforms

Don’t waste time on platforms that don’t have your ideal audience on. Identify where your target audience spends their time and focus your efforts on those platforms. For instance, Instagram might work for visually appealing products, while LinkedIn could be better for B2B services.

Repurposing Content

Don’t let content go to waste. Maximise your efforts by turning blog posts into infographics, quotes for Instagram, or short videos for TikTok or YouTube. These are ways you can make the most of what you got without having to reinvent the wheel.

Use Your Blog

Common Questions

Your blog should get regularly updated. Writing blog posts that answer frequently asked questions in your industry can help to boost your SEO and showcase your expertise. Use this to provide value to your readers.

Action: Add a new 500 word blog to your website answering a common question you get asked.

Guest Blogs

It doesn’t have to all be on you. Building back links to other websites can help build legitimacy in your business. Partner with complementary businesses or industry blogs to write guest posts. Include a link back to your website to drive traffic and improve your domain authority.

Action: Connect with a business you already know and ask about doing a guest blog for each other.

Free Online Tools

Analytics

Use Google Analytics to track website traffic and identify what strategies are working.

Content Creation

Tools like Canva, Unsplash, and Pixabay allow you to create professional-looking visuals without hiring a designer.

Scheduling

Platforms like Buffer or Hootsuite offer free plans to schedule social media posts, helping you stay consistent.

Additional Resources for Small Businesses

Marketing on a budget is about working smarter, not harder. By focusing on cost-effective strategies like SEO, content marketing, social media, and email, you can drive traffic to your website and grow your business without overspending. Remember, consistency and creativity are key to seeing results. Start small, measure your efforts, and scale as your business grows.

Get a personalised marketing review

Get a free GA4 review and find out what is stopping your website from ranking high on Google.

This includes a 30 min call with me and a bespoke action plan to help you get your practice on the map!

Why register for the Bitesize Marketing Guides?

They have been created to support small business owners in all areas of marketing. Looking for help with your Website, Search Engine Optimisation or general Digital Marketing?

We have insights from business leaders across London and the guides are formed from our weekly Power Hours as well as separate content driven pieces that have been proven to create long lasting relationships with customers.

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Bitesize Marketing Guides

Hand-picked training & resources to cover all areas of business including, digital marketing, SEO, website design, social media, networking & lead generation. Members can also get a free consultation and online marketing action plan.

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