Most people who visit your website leave without getting in touch. Not because they aren’t interested, but because the next step isn’t clear or easy enough.
These tools give them a simple next step. I set each one up for you, in your words and your branding, and look after it every month.
There are six, each built for one job. Pick what you do and I’ll show you the ones made for it.
A short, gentle quiz that helps visitors work out whether your approach suits them, then invites them to a free call.
Made for therapists and counsellors.
Setup £295, then £15 a month
See how Fit Finder worksLets people book your free introductory call straight from your website, with a few questions first so you know who you’re speaking to.
Made for therapists and counsellors.
Setup £195, then £12 a month
Tell me when First Call is readyDrafts blog posts, newsletters, and social posts in your voice, ready for you to check and publish. Nothing goes live without your say-so.
Made for therapists and practitioners, with a pack for advisers, brokers, and law firms.
Setup £195, then £39 a month
Tell me when Content Studio is readyVisitors answer a few questions and see a price range on screen. You get the job details by email, ready to follow up.
Made for trades and service businesses.
Setup £395, then £19 a month
Tell me when Quick Quote is readyMortgage, stamp duty, and fee calculators with your rates and your firm’s details. Visitors get their results by email, and you get the enquiry.
Made for brokers, advisers, and law firms.
Setup £395 for up to three, then £19 a month
Tell me when Money Calculators is readyShows holiday guests the price of booking direct next to the booking sites, with live availability from your booking system.
Made for holiday let owners.
Setup £345 per property, then £25 a month
Tell me when Book Direct is readyThis is the real tool, set up for an invented practice called Willow Counselling in Ealing. Answer as a visitor would and see where it takes you.
It asks what someone is looking for, not what is wrong with them. Nothing you answer leaves your browser unless you ask for a summary by email.
When the therapist isn’t the right fit, it says so kindly and points to somewhere better. That honesty is a large part of why people trust it.
A few gentle questions about what you're looking for, so you can see how I work and whether it might suit you.
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Demo practice: Willow Counselling is invented to show how Fit Finder works.
It sounds as if you would value time and space to talk, at your own pace. That is at the heart of how I work.
In our sessions you set the direction. I listen closely, reflect back what I hear and help you explore what is going on for you. There is no pressure to find the right words.
A free first call is a chance to see how it feels to talk with me, with no commitment.
Demo practice: Willow Counselling is invented to show how Fit Finder works.
You would like to leave sessions with something practical to try. Alongside talking, I can share simple approaches you can use between sessions, such as ways to notice patterns or plan for a busy week.
I work with you to agree what you would like to focus on, and we check in regularly on how it is going for you.
A free first call is a chance to talk about what you would like from sessions, with no commitment.
Demo practice: Willow Counselling is invented to show how Fit Finder works.
You would like room to talk and some practical ideas too. Many people I work with want both, and the balance can change from week to week.
Some sessions may be mostly talking, others more about trying something new. We shape it together around what feels useful to you.
A free first call is a chance to see whether this way of working suits you, with no commitment.
Thank you for answering. Willow Counselling offers one-to-one sessions for adults, so for sessions with a partner or your family, another service is likely to suit you better. These are good places to start.
Thank you for answering. I work with adults aged 18 and over, so I'm not the right person for you this time, but there are people ready to listen.
You can talk to Childline on 0800 1111, or to your GP or someone at your school.
If you're in crisis or worried about your safety, call 999, Samaritans on 116 123 (free, any time) or NHS 111.
Not everything here needs installing. These run on this website and cost nothing.
Check your therapy website against Google’s E-E-A-T guidelines, and see where to strengthen experience, expertise, and trust.
The same check for any small business website, with where to add experience, expertise, authority, and trust.
Enter your specialism and location to see the search terms clients use, with UK volume estimates to check.
Practical suggestions that make your profile easier to find and clearer about what you do.
AI is what makes it affordable to build tools like these for a small business. It isn’t left in charge of your visitors.
I use AI to write and test the code. I also use it to draft your questions, wording, or price rules from your own website and our setup call. You approve every word before it goes live.
On your website, five of the six tools use no AI at all. The same answers always give the same result, so nothing is made up. Content Studio is the exception: it writes drafts, and nothing is published until you’ve read it.
No client or patient details are ever sent to an AI model. Content Studio refuses anything that looks like a client’s story.
In your branding and your words, not on a page that belongs to someone else’s platform.
The setup is where the tool becomes yours: questions in your voice, prices that match your jobs, wording you’ve signed off.
Each tool collects as little as it can. Sensitive answers are encrypted, old enquiries are deleted on a schedule, and there are no trackers.
Each tool is built to the WCAG 2.2 AA accessibility standard, and tested with a keyboard alone and on phones.
How many people used it and how many got in touch, so you can see what you’re paying for.
Updates are handled for you, and you get a reply within one working day when something needs changing.
I show you the tools working, and say which one would make the biggest difference to your site.
We shape the questions, prices, or wording together. Then I build it.
You get a private preview link. Nothing goes live until you say so in writing.
The first month of care is free, so you see a results email before the first monthly invoice.
A one-off setup fee, then a small monthly fee. The monthly fee covers updates, safe storage of your enquiries, a short results email each month, and me on hand if anything needs changing.
| Tool | Setup | Monthly care | No setup fee, 12 months minimum |
|---|---|---|---|
| Fit Finder | £295 | £15 | £39 a month |
| First Call | £195 | £12 | £29 a month |
| Content Studio | £195 | £39, or £149 with two posts a month finished and scheduled for you | £59 a month |
| Quick Quote | £395 | £19 | £49 a month |
| Money Calculators (up to three) | £395 | £19 | £49 a month |
| Book Direct (per property) | £345 | £25 | Not offered |
The first five clients for each tool get the setup at half price. In return I ask for a testimonial, permission to share your numbers, and 30 minutes of feedback.
Building a new website? Silver websites include one tool’s setup, and Gold websites include two.
Prices are fixed and include everything listed. I’m not VAT registered, so there’s no VAT to add. You can cancel a monthly plan with 30 days’ notice.
No. Five of the six tools use no AI on your website at all. They follow fixed rules you approved, so the same answers always give the same result. Content Studio is the exception: it writes drafts for you to check, and nothing is published until you say so.
Monthly plans can be cancelled with 30 days’ notice. Plans with no setup fee run for at least 12 months. When you leave, I send you your enquiries and settings, then remove the tool.
You do. Enquiries are stored on your own website, not on my systems. You are the data controller, and I look after the data on your behalf.
It shouldn’t. Each tool loads only on the pages that use it, with no trackers. On my test site, a page with Fit Finder scored 99 on Google’s Lighthouse speed test, against 100 for the same page without it.
For now, yes. The tools launch first on websites I host, because that is how I keep them updated and checked. Websites hosted elsewhere will follow, at £5 a month extra per tool.
No, and I would be wary of anyone who does. I promise the work, and I report the results honestly every month.
I’m Theo Ruby. I build, host, and look after more than 120 websites for therapists and small businesses, and I run the Ealing Business and Chiswick Business directories.
Every tool is tested before it reaches a client’s website: on phones and desktops, with a keyboard alone, and against Google’s speed test. Then it runs on my own site first.
Get in touch if you’d like to see the test results for any tool.
Book a 20-minute call. I’ll show you the tools working, and say which one would make the biggest difference.
