When you own a business it’s important to distinguish your personal brand and your brand personality as it’s easy to get confused between the two terms. Personal brand: This is
What is Brand Storytelling Brand storytelling is a way of connecting your business to your customers by letting them know what your brand stands for and the values that you
Elements of a Successful Brand: What Makes a Brand What Makes Up the Elements of a Successful Brand? To build a successful brand that are a number of elements you
How to Build Your Own Brand Building a strong brand is essential for any business regardless of its size. Branding is what allows you to help your business differentiate itself
What are Backlinks? Backlinks affect google rankings the most. Backlinks are when one website links to another website, which is something that Google looks at as “votes”. The more links
It may seem like a minefield and “experts” can ask for thousands of pounds a month just to keep you visible on Google. We will teach you the keyword basics
High streets up and down the country are experiencing drastic changes due to changes in shopping habits and as a result of the pandemic. That is why it is more
My 10 Favourite Adverts Of All Time Advertising has changed the way we view a product or service and has had to adapt and change in accordance with the growth
Get Visible with Out of Home Advertising Out of home advertising is visual advertising found outside of the home and includes billboards, indoor and outdoor signs, ads on street furniture
Around 85% of UK star-ups fail within their first 3 years. Resulting from financial struggles, resource limitations and frequently from a lack of insight and analysis into their market. The
Google Ads Grant for Charities – Free Get up to £7.5k As a non-profit organisation you may not have a huge budget to spend on marketing but fear not as
Covid-19 has meant that more freelancers have been working from home and have had more time on their hands to reflect about their old working routine. This has caused people
Facebook Ads Manager Basics If you have a business profile set up on Facebook, you will be able to use Facebook Ads manager. This will allow you to create and
Marketing Plan: Your Survival Guide For any business, it’s important that you have a marketing plan to ensure that your business is on track, able to meet its goals and
With social media continuing to grow in popularity, it is quickly becoming another way for businesses to generate sales and expand in size, which means it’s now the perfect place
