Marketing strategy, branding, ethical marketing, niche positioning, and business growth guides for therapists and small business owners in the UK.
When starting a new business marketing is extremely important in order to get your business out there and recognised, particularly if you are operating in a competitive industry. Your marketing
Posting regular blogs or articles is a great way to engage with potential customers and make your business more visible. This type of content isn’t just for the ‘Blog’ section
The Benefits of Short Courses for Entrepreneurs As an entrepreneur it’s important to keep on track in the digital world and to continue your professional development, enabling you to learn
What is Brand Personality? Brand personality are the attributes associated with a brand that give the brand a human-like function. By giving your brand human characteristics, it builds a connection
When you own a business it’s important to distinguish your personal brand and your brand personality as it’s easy to get confused between the two terms. Personal brand: This is
What is Brand Storytelling Brand storytelling is a way of connecting your business to your customers by letting them know what your brand stands for and the values that you
Elements of a Successful Brand: What Makes a Brand What Makes Up the Elements of a Successful Brand? To build a successful brand that are a number of elements you
How to Build Your Own Brand Building a strong brand is essential for any business regardless of its size. Branding is what allows you to help your business differentiate itself
High streets up and down the country are experiencing drastic changes due to changes in shopping habits and as a result of the pandemic. That is why it is more
Get Visible with Out of Home Advertising Out of home advertising is visual advertising found outside of the home and includes billboards, indoor and outdoor signs, ads on street furniture
Around 85% of UK star-ups fail within their first 3 years. Resulting from financial struggles, resource limitations and frequently from a lack of insight and analysis into their market. The
Google Ads Grant for Charities – Free Get up to £7.5k As a non-profit organisation you may not have a huge budget to spend on marketing but fear not as
Covid-19 has meant that more freelancers have been working from home and have had more time on their hands to reflect about their old working routine. This has caused people
Marketing Plan: Your Survival Guide For any business, it’s important that you have a marketing plan to ensure that your business is on track, able to meet its goals and
Best forms of advertising: Advertising is an important way to help promote your business and create brand awareness. The aim of advertising is to influence potential customers and generate leads
