Home / Archive by category "Writing & content"

Writing & content

Guides on writing website copy, creating blog content, email marketing, and building a content strategy that brings clients to your business.

Why EEAT (Google’s Content Quality Framework) for therapists matters more than almost any other industry, and what you can actually do about it today. If you’ve heard the terms E-E-A-T

A complete guide to creating an online presence that attracts your ideal clients—without the tech overwhelm Reading time: 12 minutesLast updated: January 2025Perfect for: Hypnotherapists, counsellors, and therapists starting or

How to Do SEO for AI Search (Keeping Your Website Fresh) AI is changing the way people search online. Tools like ChatGPT, Google’s AI features, Bing AI, and voice assistants

Appearing on the first page of Google is one of the best ways for small businesses to attract new customers online. Here's a step-by-step guide covering the essentials like keyword
Appearing on the first page of Google is one of the best ways for small businesses to attract new customers online. Here's a step-by-step guide covering the essentials like keyword

How Can I Rank My Website on ChatGPT? What is ‘Ranking’ on ChatGPT? You might not be aware of a new form of searching. Beyond using tools like Google and

Ultimate SEO Guide for Small Businesses in London Ultimate SEO Guide for Small Businesses in London This guide’s focus is on delivering actionable insights and strategies, devoid of unnecessary jargon.

SEO Best Practices for 2024: Optimise Your Content for Visibility and Engagement Right, we all know Google’s algorithm is like a dodgy weather forecast – constantly changing. But by focusing

Grow Your Business with ChatGPT The Rise of Generative AI: The Advantages of ChatGPT ChatGPT is a partner in delivering unique customer experiences, not just a tool. Let’s discuss the

How to Optimise Your LinkedIn for Google – LinkedIn SEO LinkedIn and SEO are two of the topics that I get a lot of queries on from businesses, LinkedIn SEO’s

Learn How to do Keyword Research Learn how to do keyword research effectively! Keyword research is a topic that has been growing ever since search engines became popular every day

If you're a therapist in private practice, your website is important tool to help attract the right clients to you. So if you are ready for your first website, or
To help independent business owners I have developed a glossary of digital marketing terms to break through the jargon!

Learn how to post effectively & how to get the most from social media and grow your online following on Facebook Are you looking to boost your presence on Facebook

Learn how to design engaging social media graphics and website images in minutes with Canva… like the one above! Are you looking to create branded designs for your website and