How Can I Rank My Website on ChatGPT?

What is 'Ranking' on ChatGPT?

You might not be aware of a new form of searching. Beyond using tools like Google and Bing, many business owners are now using ChatGPT to recommend businesses and services.

So, how does it work? When you first ask ChatGPT to recommend you someone, it’ll first ask for a bit more detail in order to provide the best responses. This is what we got:

This begins to unravel what you’re looking for in this business but doesn’t give you the direct options. For that you’ve got to use a bit more detail in your initial search to see what ranks highly on ChatGPT. So, we tried a more specific search that would pull out some options for us:

Here you can see it’s actually pulling out businesses from the web and recommending them to you. These companies are ranking highly on ChatGPT. Each business will rank within ChatGPT and you will find that using specific key words ensures your business shows up:

What methods can you use to rank higher on ChatGPT?

There are a few key things that ChatGPT uses when it searches the web to make decisions on what content and brands to rank highly:

Brand Mentions – These are the times that people mention your brand across the web. This can be on social media, blogs, other websites or more. In essence, the more people talk about you the higher you’re going to rank.
Reviews – This one might be the most obvious, a good review will help you rank higher. It’s never been more important to reach out for those reviews to help your brand grow, build trust and now to rank higher on ChatGPT.
Relevancy – This is where your keywords come into play. ChatGPT is more likely to rank you higher if your site contains relevant keywords and phrases linked to the search. So, ensuring your SEO is regularly updated can keep you relevant in ranking highly.
Age – It has been found that older products and services are recommended more when ChatGPT is ranking websites. This could be because those that are on for longer have more of a precedence and reliability.
Recommendations – Being backlinked on other websites, similarly to helping your Google ranking, helps your ChatGPT ranking too. Making sure you’ve got solid recommendations from reputable sites increases your chances of ranking higher.
Authority – This is looking at your social media following, your domain authority and what type of sites are linking to you. The more authority you hold in an online space the higher you will rank.

Is it worth ranking highly on ChatGPT?

In March 2024, ChatGPT received 1.8 billion visitors, an average of 60 million visitors per day. This is not a niche market where you’ve got access to a few thousand people, ChatGPT is rising in popularity and regular uses. Getting ahead of the curve and increasing your ranking on ChatGPT is now one of the most forefront ways of marketing your business digitally.

However, ChatGPT’s index is not updated in real-time, meaning that a lot of it’s responses can be not on target at the moment, and it can take a while for changes to be visible through their search.

Your ranking on ChatGPT and other AI is likely to increasingly have an impact on your business as a sales funnel. Like all marketing techniques it will require time and effort to do right but this is one where you can get ahead of the game and start early.

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