About the project
Farah Qureshi is a designer maker who creates ethical and sustainable jewellery in fine precious materials. This jewellery website is her online shop, where buyers can browse by metal, by type of piece, or by named collection, such as Botanical, Bridal, Found, and Hope and Resilience.
Her ideas come from botany under the microscope, travel, and found objects around the home. She also makes bespoke commissions and men’s jewellery, and her bridal range includes pieces for civil partnerships.
My work on the jewellery website
A shop like this has a lot of pages to get right, because every collection and every piece needs to be found on its own.
I carried out SEO across the whole store, working through each category and product page, so they show up when people search for the kind of jewellery Farah makes.
What visitors find
Menus for ethical gold and ethical silver, split into rings, earrings, pendants, bangles, and more, plus a page for each collection. Visitors can book an appointment to talk about a commission, read about Farah’s approach to sustainability, and find her stockists and studio.
There’s also a journal, her Instagram feed, and a VIP club sign-up for news.
If you sell online and want each product to be found, have a look at my SEO packages.
