How Diane Hassall manages her own WordPress website
Diane Hassall built Your Time to Talk from a team of five therapists into a practice of nearly 40 associates across 10 locations. She’s done it while managing her own WordPress website, using Elementor to make changes herself rather than waiting on a developer.
In this episode, we talk about what it actually takes to run your own site day to day: the fear that stops most business owners from touching their website, how Diane got past it, and what she’s changed on the site that’s made the biggest difference to enquiries.
What we cover
- The fear of breaking it. Diane explains why that’s the biggest barrier for most business owners managing their own site, and how tools like Elementor make it easy to undo a change and see what was edited and when.
- Recovering from a drop in enquiries. How a refresh of the site’s SEO turned things around, leading to record enquiry levels without spending on Google Ads.
- Updating the site in real time. Diane’s approach to managing 10 locations’ worth of content, from planned updates during recruitment drives to quick 10 to 15 minute changes when a therapist’s availability shifts.
- What actually moves the needle on engagement. Adding short bio videos for each therapist and publishing regular, category-specific articles, and the difference both have made to enquiry rates.
- What’s next. Diane and I talk through a change we’re planning together: moving from an alphabetical list of therapist profiles to a randomised one, so enquiries are spread more evenly across the team.
Why this one's worth your time
If you run a growing practice or business and you’re not sure whether to learn your own website or hand it entirely to someone else, this conversation is a good place to start. Diane’s not a web developer. She’s a business owner who decided the fear wasn’t worth the cost of staying dependent on someone else for every small change.
Get in touch
Know a small business owner with a story worth sharing? I’m always looking for the next guest.
Need Help With Your Hypnotherapy Website?
I specialise in websites for therapists and counsellors across the UK. Whether you need a complete website build or just some guidance, I’m happy to chat—no pressure, no sales pitch.
Get in touch: www.theoruby.com/contact
Email: [email protected] | Phone: 07709 852 364