Most visitors to a therapy website leave because they’re unsure, not uninterested. Fit Finder gives them a gentle next step, in your words.
This is the real tool, set up for an invented practice called Willow Counselling in Ealing. Answer however you like and see where it takes you.
Nothing you answer leaves your browser unless you ask for a summary by email.
A few gentle questions about what you're looking for, so you can see how I work and whether it might suit you.
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Demo practice: Willow Counselling is invented to show how Fit Finder works.
It sounds as if you would value time and space to talk, at your own pace. That is at the heart of how I work.
In our sessions you set the direction. I listen closely, reflect back what I hear and help you explore what is going on for you. There is no pressure to find the right words.
A free first call is a chance to see how it feels to talk with me, with no commitment.
Demo practice: Willow Counselling is invented to show how Fit Finder works.
You would like to leave sessions with something practical to try. Alongside talking, I can share simple approaches you can use between sessions, such as ways to notice patterns or plan for a busy week.
I work with you to agree what you would like to focus on, and we check in regularly on how it is going for you.
A free first call is a chance to talk about what you would like from sessions, with no commitment.
Demo practice: Willow Counselling is invented to show how Fit Finder works.
You would like room to talk and some practical ideas too. Many people I work with want both, and the balance can change from week to week.
Some sessions may be mostly talking, others more about trying something new. We shape it together around what feels useful to you.
A free first call is a chance to see whether this way of working suits you, with no commitment.
Thank you for answering. Willow Counselling offers one-to-one sessions for adults, so for sessions with a partner or your family, another service is likely to suit you better. These are good places to start.
Thank you for answering. I work with adults aged 18 and over, so I'm not the right person for you this time, but there are people ready to listen.
You can talk to Childline on 0800 1111, or to your GP or someone at your school.
If you're in crisis or worried about your safety, call 999, Samaritans on 116 123 (free, any time) or NHS 111.
Most people who land on a therapist’s website are not sure yet. They are not sure whether therapy is for them, whether your way of working suits them, or whether they are “bad enough” to reach out.
So they read a page or two and leave, often to look at three other therapists who leave them just as unsure.
Fit Finder is a short, gentle set of questions on your website, written in your voice. It asks what someone is looking for, not what is wrong with them: the kind of support they want, how they would like to meet, what matters to them in a therapist.
In about two minutes it shows them how you work and why it might suit them, then invites them to book a free call with you.
When you are not the right fit, it says so kindly and points them somewhere better. That honesty is part of why people trust it.
Visitors who were unsure get a clear, low-pressure next step.
People arrive already knowing how you work, so the call starts further along.
People looking for something you don’t offer are pointed elsewhere before they book.
Evenings and weekends are when many people finally look for help.
People who aren’t ready can ask for a summary by email and, if they choose, join your newsletter.
A short email each month shows how many people used it and how many went on to book.
It is yours: your words, your branding, on your own website. And it has limits it never crosses.
Every result is about how you work, never about what is wrong with the visitor. There are no symptom checklists and no clinical measures.
The result is worked out in the visitor’s own browser. Answers are saved only if they tick a separate box saying so, and then they are encrypted on your website.
Every screen shows where to turn in a crisis: 999, Samaritans on 116 123, and NHS 111. The quiz never asks about risk and never tries to judge urgency.
The quiz tools you can buy are built for sales funnels. The matching tools that exist match people to a directory, not to you.
| Option | What it is | Where it falls short for a therapist |
|---|---|---|
| General quiz builders | Quiz and scorecard tools made for marketing | Built around scores and sales funnels, hosted away from your site, and you write everything yourself |
| Directory matching | Matches visitors across many therapists | Sends your visitor off to compare you with others |
| WordPress quiz plugins | Generic quiz builders | Personality-quiz style, with no consent handling for sensitive answers and no help writing it |
| A contact form | What most therapy sites have | Asks the unsure visitor to do the hardest thing first |
Answers to questions like these can show something about a person’s mental health. UK data protection law treats that as the most sensitive kind of personal information.
The safest design is not to collect it at all, which is why the result is worked out in the visitor’s browser.
If a visitor asks for a summary by email, they see three tick boxes, none ticked for them. Only the first is needed. Without the second, only their name, email, and result are stored.
Enquiries that don’t lead to a booking are deleted automatically after 90 days. Booked ones are deleted after two years, and you can delete any of them sooner.
The wording of each result is checked against the Advertising Standards Authority’s guidance on mental health claims.
A 45-minute call to shape the questions, the quiz and results written in your voice, the consent wording, your email list connected, and the quiz placed on two pages.
Updates, safe storage with automatic deletion, the monthly results email, and one wording change a quarter.
No setup fee, on a 12-month plan. Everything above is included.
The first five Fit Finder clients pay £147.50 for setup. In return I ask for a testimonial, permission to share your numbers, and 30 minutes of feedback.
I’m not VAT registered, so there’s no VAT to add. See all the tools and bundles.
We do it together. In a 45-minute call I ask how you describe your work, who you most enjoy working with, and where you send people you can’t help. I turn that into the questions and results, and you approve every word before it goes live.
Yes. Each result can link to any booking page you already use.
Yes. One wording change a quarter is included. Larger changes are £60 an hour.
No. It never diagnoses, scores, or labels anyone, and it never tries to judge urgency. It shows where to get urgent help on every screen.
Book a 20-minute call. I’ll show you how it would work for your practice.
