Why your West London business isn’t showing on Google Maps (and the six fixes that work)
Your Google listing exists but nobody finds it. Six reasons a West London business misses the map pack, and which one to fix first.
Can therapists use client testimonials? What BACP, UKCP, and NCPS actually say
BACP doesn’t ban client testimonials. UKCP does. Here’s what each UK body actually says, what the CAP Code and GDPR add, and what to do instead.
Google Business Profile for therapists: how to get found without publishing your home address
Therapists can appear on Google Maps without showing a home address. Here’s how service-area setup works, which category to pick, and the room-hire trap.
A privacy notice for your therapy practice: free template and a guide to customising it
Download a plain-English privacy notice template, then work through this guide to make it yours before the BACP’s 3 November deadline. If you read my guide to AI and the […]
Are therapy directories worth it? Directories vs your own website
An honest look at what Counselling Directory and Psychology Today do well, what they really cost, and how to decide where your marketing money should go. If there’s one question […]
AI and the new BACP Ethical Framework: what therapists need to do before 3 November 2026
A practical guide to what the 2026 framework says about AI, what it means for your day-to-day practice, and a simple sequence to work through before the November deadline. This […]
Blogging for therapists: why you don’t need to post every week
Most therapists I speak with believe the same thing about blogging. To get found on Google, you need to publish a fresh post every week, forever. It is the single biggest reason good therapists quietly give up before blogging ever works for them.
How Diane Hassall manages her own WordPress website
Diane Hassall built Your Time to Talk from a team of five therapists into a practice of nearly 40 associates across 10 locations. She’s done it while managing her own […]
Spotlight Session: AI and it’s impact on Marketing for Small Business
I sat down with Tejas at No Stairway Creative in Chiswick and we covered a lot of ground in fifteen minutes: why “websites are dead” is wrong, what E-E-A-T actually stands for, how I use AI in my own work without letting it write my clients’ content for them, and why a network of twenty small businesses has been worth more to my business than any ad spend.
Should You Let AI Crawl Your Therapy Website? How to Block or Allow AI Bots on WordPress
A practical guide to help therapists decide whether to block AI bots, plus step-by-step instructions for robots.txt and Cloudflare. This is one of the questions I’m getting asked more than […]
EEAT for Therapists: A Practical Guide to Google’s Content Quality Framework
Why EEAT (Google’s Content Quality Framework) for therapists matters more than almost any other industry, and what you can actually do about it today. If you’ve heard the terms E-E-A-T […]
How to Build a Professional Therapy Website That Actually Gets Clients
A complete guide to creating an online presence that attracts your ideal clients, without the tech overwhelm Reading time: 12 minutesLast updated: January 2025Perfect for: Hypnotherapists, counsellors, and therapists starting […]
Boost Your Website: 5 Smart Tools for Growth
Most small business websites sit there quietly, looking nice but not doing much to grow the business. Your site should be more than an online brochure — it can bring […]
How to Use AI in Your Small Business: 5 Ways It Can Help and 3 Things to Avoid
How to Use AI in Your Small Business: 5 Ways It Can Help and 3 Things to Avoid AI is no longer just a buzzword. It has become a practical […]
How to Do SEO for AI Search (Keeping Your Website Fresh)
How to Do SEO for AI Search AI is changing the way people search online. Tools like ChatGPT, Google’s AI features, Bing AI, and voice assistants mean that people may […]