Make a difference to your practice by harnessing the power of social media to distinguish yourself and attract more clients.
Creating and maintaining an approachable, authentic and professional profile on Instagram, Facebook and other platforms can be a real boost to your marketing efforts. Because we recognise that you may find social media daunting and even time consuming, we are here to support you to get the most out of it, leaving you free to get on with what you do best.
Benefits of social media
Increasingly people search online to find a therapist to help them with their concerns so an informative social media presence will:
In other words – you have to be in to win.
We know how to make the best of what social media has to offer and can tailor it to suit your specialism. Taking a holistic approach, we will work with you to understand you and your philosophy as a therapist or counsellor.
Next, we will show you how to generate captivating and compelling content that is relevant to your audience and showcases your professional expertise. Or we can do it all for you, saving you time and enabling you to focus wholly on the needs of your clients.
People regularly search online for health-related topics, so it is important to use the channels with the widest reach. Facebook, Twitter and Instagram provide great opportunities for spreading the word and connecting with a large pool of potential clients. And there’s the added bonus that they are likely to use social media to recommend you.
Don’t know how to post on social media? Don’t worry, we can help you to plan and create the right content, that is associated with your therapy practice. Building a high-quality profile depends on having excellent content and imagery. Most importantly, new posts need to be added regularly.
We can either provide you with the insight and tools to do this yourself or create and update your profile across the various channels on your behalf.
A strong social media strategy can amplify and enhance your overall marketing efforts. It ensures that you are sharing consistent and valuable content which resonates with your peers, as well as existing and potential clients.
It can also help you to build a network of other mental healthcare providers who are an important part of your audience too.
Whatever questions you may have about social media and how to use it, look no further. Whether it’s auditing your current profiles or creating a full strategy from scratch, we are here to he
This plan will take into account a review of your website and relevant SEO, the social media channels you currently use taking into account as to what the best channels are for you and effective use of them including content ideas. Other marketing communications tools may be brought in to the plan.
Marketing Audit – £300 (no VAT)
Provide high-level strategic suggestions delivering an outline of how to deliver effectively and efficiently over the coming year. Fully developed, detailed plan as per Marketing Audit.
Strategic Communication Plan – £600 (no VAT)
The Plan will cover:
Keywords & Key Phrases
Social Media – Best Channels and detail per recommended channel
Suggested Social Media Channels including LinkedIn, Twitter, Facebook & Instagram
SEO – will include suggestions and specific changes to improve your website (does not include implementation)
Blogs/Articles
Content – What to Say
Hashtags
Google My Business
Helpful Social Media Tools
Calendar of Activity
Email Marketing
Every business is different, so each social media plan needs to be tailored to fit the company’s specific needs. So they must have a personalized social media plan, that they can follow and promote their private marketing. There are various factors to consider when creating a social media plan, including the target audience, the company’s goals, and the available resources.
there’s no one-size-fits-all tactical guide for all companies interested in social media marketing. However, a few basic rules help any brand determine whether its conditions are ripe for growth on Twitter or Facebook.
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