Make Your Private Practice Website Stand Out Online

If you’ve ever typed something into Google and wondered how on earth to compete with the bigger practices that seem to show up everywhere, you’re not alone.

Most therapists know they should be doing something with AI. But it can feel like another thing to learn, another tool to figure out, and another reason to worry that you’re falling behind.

Here’s the thing though: AI is not just for tech people. Used in the right way, it can help you show up in more searches, write content that actually sounds like you, and spend less time on the marketing tasks that feel like a chore.

That’s what this free one-hour workshop is about. Practical, no-jargon guidance on using AI to grow your client base, in a way that keeps your voice and values fully intact.

What we’ll be covering

Jane Travis from Grow Your Private Practice will be looking at how AI can help you write about your work more clearly and consistently, without losing the warmth and authenticity that makes clients want to work with you.

Theo Ruby from Theo Ruby Digital Marketing will be covering how AI is changing the way people search for therapists online, and what you can do now to make sure your practice shows up in the right places.

Together, we’ll show you how to make AI a useful part of your marketing without it feeling fake, impersonal, or overwhelming.

This workshop is for you if:

• You’re curious about AI but not sure where to start
• You want to attract more of the right clients without working harder on your marketing
• You’ve tried AI tools but they don’t sound anything like you
• You want honest, practical guidance from people who work with therapists every day

About your hosts

Jane TravisJane Travis is someone who helps counsellors and therapists find the right words for their websites. She works with practitioners who know the work they do, but struggle to put it into words that truly connect.

Her focus is on helping therapists sound like themselves online, so the right clients can read their website and think, ‘this feels right for me.’ Find out more at janetravis.co.uk

Theo Ruby is a digital marketing consultant based in West London who works exclusively with therapists, counsellors, and mental health professionals. He has built over 300 therapy websites and helps practitioners get found on Google without needing to understand the technical side themselves.