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Applying an Innovative Mindset to Improve Your Business Success

27 May @ 11:00 am - 12:30 pm
Business Connects - Support and Advice
Take control of innovation and learn how to embed creative thinking across every area of your business.

In this workshop, experienced business coach Fergus Crockett will show you how to treat innovation as a daily habit rather than a one‑off technology project. You’ll discover clear frameworks to make progress, seek opportunities and turn new ideas into measurable results. Whether you’re just getting started or want to improve your existing approach, this session offers practical, easy‑to‑follow steps tailored for startups and small businesses.

What Youʼll Learn

  • Define Innovation
    Understand the difference between invention and innovation so you focus on ideas that add real customer value, not change for novelty’s sake.
  • Why Innovate?
    Discover how incremental tweaks and breakthrough ideas drive growth, cost‑savings and resilience, even in flat markets.
  • Where to Apply It
    Explore marketing, customer experience and processes that are ideal for improvement.
  • Sources & Types of Innovation
    Identify internal vs external innovation techniques and learn the five most accessible innovation “types” for small firms.
  • Apply Innovation Effectively
    Understand Fergus’s approach to create a culture of continual improvement.

What to Bring

No preparation is needed—just an internet browser, a notepad, and any specific questions you’d like answered during the Q&A.

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The Business Growth Hub is only available to residents and borough-based businesses. Hammersmith and Fulham Council is committed to supporting local businesses and offers a range of 1-2-1 support session and workshops.

The service is provided by Hammersmith & Fulham Council and delivered by independent business people who have been where you are and have years of experience across a wide range of areas.

If you need support for your business, please email: [email protected] .

Kindest Regards

H &F Business Connect

Find out more about the Free Business Advice Clinics

Economic Development Privacy notice | LBHF

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Theo Ruby, Founder of theoruby.com and event facilitator

Theo Ruby, Founder of theoruby.com, has over 15 years of experience in digital marketing and specialises in helping small businesses grow their online presence. From website design to SEO, Theo focuses on practical advice that delivers results.

Fergus Crockett is a Business coach and founder of developingbusinesspeformance.com.

Fergus brings energy, insight and support to help you move forward with purpose and confidence, whether you’re just getting started, scaling up, or navigating change.

With a practical, strategic and grounded approach, he helps clients gain clarity, build confidence, and take the right steps to grow commercially and personally.

Venue

Online Event