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Analysing Website Performance: Tools and Metrics for Small Business Growth

2 July @ 11:00 am - 12:30 pm

Analysing Website Performance: Tools and Metrics for Small Business Growth 1
Don’t miss this opportunity to learn how to effectively analyse and optimise your website’s performance for better business growth!.

H&F Business Growth Hub

Analysing Website Performance: Tools and Metrics for Small Business Growth

Join us for a practical workshop where you will gain insights and learn how to harness the power of Google Analytics and Google Search Console, exploring strategies that can be easily implemented in your business with minimal IT skills.

Discover the essential tools and metrics to elevate your websites performance and boost your business growth. This hands-on workshop will guide you through the setup and monitoring of Google Analytics and Google Search Console, helping you unlock the full potential of your online presence.

In this workshop, we will cover the following:

  • Setting Up Google Analytics: Learn how to set up Google Analytics to track website traffic, user behaviour, and conversions, providing you with valuable insights into your audience and their interactions with your site.
  • Using Google Search Console: Understand how to set up and use Google Search Console to submit your sitemap, monitor website performance, analyse search traffic queries, and troubleshoot indexing issues to improve your website’s visibility in Google’s search results.
  • Benefits and Best Practices: Discover the benefits of using these tools, including how to submit your sitemap to Google—the fastest way to get your site noticed! Learn best practices for maintaining website performance and improving visibility in Google’s search engine results pages).
  • Question & Answers: Engage in an open conversation to answer all your questions about Google Analytics and Google Search Console, helping you build confidence in using these tools for your small business.


Theo Ruby, Founder of Theo Ruby.com, has 14 years digital marketing experience and is enthusiastic about helping businesses to succeed and increase return on investment (ROI). Theo is an expert in helping businesses to build their online presence through websites, SEO and digital marketing campaigns that improve website conversions and customer retention.


Online event, delivered via Zoom


Tuesday, 2 July 2024 from 11:00am to 12:30pm

Book Your Ticket Now

This free service is available only to residents and businesses based in the London borough of Hammersmith and Fulham. Please book your place via the Eventbrite website. Email us [email protected] or call 020 8753 5585 if you have questions or require assistance.

We are looking forward seeing you online.

Kindest regards

H&F Business Connects

H&F Economic Development Services Privacy Notice:

Further details about the service can be found at https://www.lbhf.gov.uk/business/business-support-and-advice

Privacy notice can be found here: Economic Development Privacy notice | LBHF

Last updated: 25 May 2021

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Analysing Website Performance: Tools and Metrics for Small Business Growth 2

Theo Ruby, Founder of theoruby.com and event facilitator

Theo Ruby, Founder of TheoRuby.com, has 12 years of experience in digital marketing and is passionate about helping businesses to grow their business and understand what works for long-term growth.


Online Event