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Boost Your Website: 5 Smart Tools for Growth

Boost Your Website: 5 Smart Tools for Growth
Most small business websites sit there quietly, looking nice but not doing much to grow the business. Your site should be more than an online brochure — it can bring you leads, improve your visibility, and build stronger relationships with your customers.
 
The good news? With just a few free or affordable tools, you can get far more from your site without needing to be a technical expert.
 
These are all tools that I use on my own website and work with clients
 
Here are five simple ways you can boost your website today.

Measure What Matters with Google Site Kit

If you don’t know how people are finding and using your website, you’re guessing.
 
Google Site Kit is a free WordPress plug-in from Google that connects your site to Analytics, Search Console, PageSpeed Insights, and even AdSense — all in one dashboard.
 
Why it matters:
  • See where your visitors are coming from (Google, social media, referrals).
  • Find out which pages are performing best.
  • Check your site speed and user experience directly from your WordPress admin.
 
Quick action steps:
  • Install Google Site Kit from your WordPress plug-in library.
  • Connect it to your Google account.
  • Review the reports weekly — look for which pages drive the most traffic and which need improving.
 
💡 Example: If you see a blog post bringing in steady traffic, add a call-to-action at the end (like a booking link or email sign-up) to capture leads from it.

Be Found on Google with Rank Math SEO

Search Engine Optimisation (SEO) is how your website gets discovered on Google. Without it, you’re invisible.
 
Rank Math SEO is one of the best free plug-ins to make SEO easier for small business owners.
 
Why it matters:
  • Optimise your pages for the right keywords.
  • Edit your titles and meta descriptions to stand out in search results.
  • Check your content readability and keyword usage.
 
Quick action steps:
  • Install Rank Math and go through the setup wizard.
  • Research simple keywords your customers are searching for (e.g. “plumber in Ealing” or “therapist in Hammersmith”).
  • Add them naturally into your service pages, headings, and metadata.
 
💡 Example: A therapist added “Counselling in West London” to her site using Rank Math — within weeks she began receiving new enquiries directly from Google.

Capture and Manage Leads with HubSpot CRM Free

Every enquiry matters — but many small businesses lose track of leads when they come in through email or a contact form.
 
HubSpot CRM Free connects directly with your website forms, storing every lead in one place.
 
Why it matters:
  • Never lose a contact form submission again.
  • Track where leads come from and follow up effectively.
  • Free to use, with paid upgrades if you want advanced features later.
 
Quick action steps:
  • Install the HubSpot plug-in and connect it with your WordPress forms.
  • Check your CRM regularly and add notes for each lead.
  • Create a simple follow-up system (e.g. call within 24 hours, send an intro email, schedule a meeting).
 
💡 Example: A local tradesperson went from missing leads in their inbox to having every enquiry stored in HubSpot. They can now follow up quickly, which has increased booked jobs.

Nurture Your Audience with MailerLite

Getting people to your website is just the start — keeping in touch is where the real value comes in.
 
MailerLite is an easy-to-use email marketing platform with a free plan that integrates nicely with WordPress.
 
Why it matters:
  • Build an email list of potential clients.
  • Send newsletters, offers, or updates.
  • Automate welcome emails when someone signs up.
 
Quick action steps:
  • Create a free MailerLite account and install the plug-in.
  • Add an email sign-up form or pop-up to your site.
  • Offer something small but valuable in exchange for sign-ups (a guide, checklist, or discount).
 
💡 Example: A café owner created a “Loyalty Club” email list through MailerLite. Every time they launched a new menu item, they emailed the list — and saw a big spike in repeat visits.

Boost Speed and Security with Cloudflare

Website performance and security are often overlooked, but they’re critical for both SEO and user trust.
 
Cloudflare is a free service that acts as a Content Delivery Network (CDN) and adds a layer of security between your website and the internet.
 
Why it matters:
  • A CDN stores your site on servers worldwide, so visitors load it faster no matter where they are.
  • Built-in protection helps stop spam bots and malicious traffic.
  • Cloudflare Turnstile replaces clunky CAPTCHAs with a smoother, user-friendly check — reducing spam form submissions without annoying customers.
 
Quick action steps:
  • Sign up for a free Cloudflare account and update your domain’s nameservers.
  • Enable the CDN to speed up your site.
  • Activate Turnstile and link it with your WordPress forms (e.g. Contact Form 7, Fluent Forms, or WPForms).
  • Check your Cloudflare dashboard for security threats and performance insights.
 
💡 Example: A small consultancy added Cloudflare and cut page load times by half while blocking dozens of fake form submissions each week — saving time and improving conversions.

Final Thoughts, Your Website as a Growth Tool

Your website can either sit quietly on the internet or it can work as a 24/7 tool to grow your business. By:
  1. Measuring what matters (Google Site Kit)
  2. Optimising for Google (Rank Math)
  3. Capturing every lead (HubSpot CRM)
  4. Building lasting connections (MailerLite)
  5. Boosting speed and security (Cloudflare)
 
…you’ll turn your site into a powerful business asset.
 
Want help implementing these tools or figuring out what’s right for your business? Book a free consultation with me at www.theoruby.com and let’s unlock the full potential of your website.

10 Other Ways I can help your business!

Add FAQ & How-To Schema

→ Appear in Google’s “People Also Ask” and rich-result boxes — boosting visibility and trust.

Optimise Images to WebP
→ Dramatically faster load times and better Google rankings with zero design changes.

Show Client Reviews + Star Ratings
→ Builds instant credibility and helps reviews appear in search results.

Create Clear, Consistent CTAs
→ Direct visitors towards enquiries or bookings and raise conversion rates.

Streamline Contact Forms + Spam Protection
→ Genuine leads only, fewer admin headaches, and faster responses.

Define Global Colours & Fonts
→ Cohesive, professional brand look across every page and future-proofed edits.

Integrate Google Business Profile
→ Strengthen local SEO with embedded map, reviews, and up-to-date contact info.

Enable Caching + Speed Optimisation
→ Quicker browsing, higher engagement, and better performance scores.

Launch a Lead-Magnet Download Form
→ Grow your mailing list and start automated follow-ups with real value content.

Add Basic Security + Backups
→ Protects your website, reduces downtime, and shows professional reliability.

Get a personalised marketing review

Get a free GA4 review and find out what is stopping your website from ranking high on Google. 

This includes a 30 min call with me and a bespoke action plan to help you get your practice on the map!

 

Why register for the Bitesize Marketing Guides? 

They have been created to support small business owners in all areas of marketing. Looking for help with your Website, Search Engine Optimisation or general Digital Marketing?  

We have insights from business leaders across London and the guides are formed from our weekly Power Hours as well as separate content driven pieces that have been proven to create long lasting relationships with customers. 

 

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