With so much competition about it’s more important than ever to take into consideration the idea of brand storytelling when creating adverts. Brand storytelling is all about creating a narrative to connect your business to the consumer, giving them something to relate to and to understand what your brands values are. It also helps to build brand awareness and increase engagement levels by setting the scene for potential customers through a story.
When coming up with a story for your brand it’s important to think outside the box to create something memorable. Avoid taking the literal approach of just showing what your product or service is, you want to show the consumer how they can integrate your product into their daily lives. Think about who your target audience is and the type of content they would like to see. For example, if your product is geared towards vegans, there’s no point showing them pictures of meat as this isn’t something they’re interested in and creates a negative connotation.
Being authentic means that more people will relate to your business and are more likely to take action after seeing your advert. Use imagery that is engaging or create a mascot for your business that can be used across different platforms like the monkey on a box of Cocoa Pops.
Your story should have a beginning, middle, and end by having a problem that needs to be solved. Again, this should be relatable for your target market so that they decide to use your business as opposed to your competitors. Once you have your story you can share it across different platforms including traditional media (billboards) and social media but always ensuring that there is continuity so people can recognise your brand regardless of where they see your ad.
Here are 7 steps to help you build your own story:
For more information about brand storytelling check out: https://filestage.io/blog/storytelling-techniques-for-brands-ad-campaigns/