When lockdown started all my projects halted- I couldn’t meet people face-to-face or go into their homes and the glass supplier shut.
Once I had given myself time to take in the new situation. I started looking at different ways of doing things.
I saw on Instagram a scheme called ‘Artist Support Pledge’ which was set up by an artist in response to Covid-19. The scheme allowed artists to sell small pieces of work and once they had sold £1,000 of work the artist pledged to buy a piece of work off another artist for £200. I thought it was a great mutually supportive idea between an international community of artists.
It worked- not only did it give my business a quick injection of cash, more importantly, I felt real support from past customers, friends and business colleagues when I really needed it. A real positive step forward. This was this first time I had sold work directly through Instagram.
Later on, I was also approached to take part in a virtual craft fair, this was again a first for me. I was intrigued to see how it would work, so I said why not.
This all reinforced the importance of social media for publicising the business and made me explore different ways of selling my work.
I also made the most of my time by completing online courses so I could develop my marketing and social media skills.
So what I would take away from this experience would be to:
- give yourself time to absorb new situations
- trust your instincts
- look out for new opportunities
- be open and adaptable in how you do things
- remember learning new skills creates a positive mindset and makes you more likely to try something new
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