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DTSTART;TZID=Europe/London:20200612T120000
DTEND;TZID=Europe/London:20200612T130000
DTSTAMP:20260524T183511
CREATED:20200630T100021Z
LAST-MODIFIED:20241203T165722Z
UID:1575-1591963200-1591966800@theoruby.com
SUMMARY:Power Hour 11 | Easy SEO: How to rank higher on Google (Keywords)
DESCRIPTION:Looking to increase your website traffic and engage with potential customers? \nKeyword planning is the no1 free way to get new customers \n\n\n\n\nEasy SEO: How to rank higher on Google. Part 2: Keywords \nFriday 12th June 2020\, 12pm (BST) on Zoom! \n(Please note the time is 12pm and not 2 pm like earlier sessions ) \nIt may seem like a minefield and “experts” can ask for thousands of pounds a month just to keep you visible on Google. We will teach you the basics of keyword research and planning so that you can manage your own SEO at a fraction of the cost of an agency. \nIn this session we will cover:  \n• Understanding what keywords are and how they help SEO \n• How to perform simple keyword research \n• Keyword Planning – Free tool and overview \n• Using Google Analytics to find search terms \n• The importance of Long-tail keywords \nThe main goal is to understand how to use keywords on your website to increase traffic and ROI. \nPlease note that Part 1 is available on www.theoruby.com/news and goes through Images\, Page Speed\, Plugins and more to get you started on your SEO journey  \nThere will be a networking element in this session and attendees are encouraged to share details and follow up via our Facebook community to see how we all progress over the next 12 months. If you are unable to make the session then please register for the email updates and I’ll send you the highlights as soon as they are ready. \nFor more information please about our weekly Power Hours please visit www.theoruby.com or email theo@theoruby.com. All previous highlights can be found here www.theoruby.com/marketing-guides
URL:https://theoruby.com/event/ph11-easy-seo2/
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200529T120000
DTEND;TZID=Europe/London:20200529T130000
DTSTAMP:20260524T183511
CREATED:20200630T100040Z
LAST-MODIFIED:20241224T105800Z
UID:1579-1590753600-1590757200@theoruby.com
SUMMARY:Special Panel Discussion: Lockdown: How 3 small businesses coped
DESCRIPTION:Power Hour 10 will be a panel discussion with 3 West London Based business owners\, to share their successes and failure with you. We will dive\n\n\n\nPower Hour 10 | Special Panel Discussion: Lockdown: How 3 small businesses coped with the crisis \nFriday 29nd May 2020\, 12pm (BST) on Zoom! \n(Please note the time is 12pm and not our usual 2pm slot for this session only) \nLockdown has caused months of uncertainty and anxiety for small business owners in London. Most don’t know how/if their business will recover\, whilst others have been unaffected or even grown during the pandemic. \nPower Hour 10 will be a panel discussion with 3 West London Based business owners\, to share their successes and failure with you. We will dive into the steps they took to maintain normality and the outcome so that you can hopefully learn from their journey. \nThere will be a networking element in this session and attendees are encouraged to share details and follow up via our Facebook community to see how we all progress over the next 12 months. \nIf you are unable to make the session then please register for the email updates and I’ll send you the highlights as soon as they are ready. \nFor more information please about our weekly Power Hours please visit www.theoruby.com or email theo@theoruby.com. All previous highlights can be found here www.theoruby.com/marketing-guides
URL:https://theoruby.com/event/ph10-lockdown-businesses/
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200522T140000
DTEND;TZID=Europe/London:20200522T150000
DTSTAMP:20260524T183511
CREATED:20200630T100130Z
LAST-MODIFIED:20241224T153855Z
UID:1584-1590156000-1590159600@theoruby.com
SUMMARY:Power Hour 9 | Trello: Stay focused and organise your day in minutes
DESCRIPTION:Power Hour 9 | Trello: Stay focused and organise your day in minutes\nFriday 22nd May 2020\, 2pm (BST) on Zoom!\n\n\n\nPower Hour 9 | Trello: Stay focused and organise your day in minutes \nFriday 22nd May 2020\, 2pm (BST) on Zoom! \nTrello is a post-it note style organisation board that syncs across all of your devices and includes countless features to help you throughout your daily life. \nPower Hour 9 will teach you how to use Trello effectively for your business. Starting with the basics of how to create a card and store it safely and then dive into new features to let it work harder for you by syncing with other apps and some automation hacks. \nIt’s minimalistic and simple structure makes it great for beginners but it’s flexible enough to support a medium sized business with thousands of balls in the air. Take control of your own projects\, save time and capture information in an organised way to ahead of the competition! \nWhat can Trello do for your business? \n• Task management – Easily track and prioritise every task that comes your way \n• Capture – Store important information and find it easily when you need it. \n• Collaborate – Share tasks and to-do lists with clients\, co-workers and partners. \n• Google Integration – Seamlessly integration with Chrome to create cards on the go \n• Media – Attach Video\, Photo and links directly to your Board for fast access. \n• Reminders – Set due dates and flag milestones in your calendar. \n• Automation –Set up guided 1 click macros to save time \n• Power-Up – Advanced users can use power-ups to work with over 250 apps \nIf you are unable to make the session then please register for the email updates and I’ll send you the highlights as soon as they are ready. \nFor more information please about our weekly Power Hours please visit www.theoruby.com or email theo@theoruby.com. All previous highlights can be found here www.theoruby.com/marketing-guides
URL:https://theoruby.com/event/ph9-trello-productivity/
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200515T140000
DTEND;TZID=Europe/London:20200515T150000
DTSTAMP:20260524T183511
CREATED:20200630T100213Z
LAST-MODIFIED:20241223T173020Z
UID:1588-1589551200-1589554800@theoruby.com
SUMMARY:Power Hour 8 | Helping Therapists find new clients online in 2020.
DESCRIPTION:Generating new business is more challenging than ever and your marketing efforts may need adjusting to match the new restrictions in place.\n\n\n\nPower Hour 8 | Helping Therapists find new clients online in 2020. \nFriday 15th May 2pm (BST) Online Training on Zoom \nGenerating new business is more challenging than ever and your marketing efforts may need adjusting to match the new restrictions in place. \nIn this focused session we will discuss the key steps that therapists and healthcare professionals can take to future-proof their business. \nWorkshop Focus Question: How can I find clients online? \n• Website Content– Writing copy for your website that resonates with your audience \n• SEO & Directories – Optimise your keywords and be found easily on Google \n• Facebook Advertising – Cost-effective advertising that generates leads with design tips. \n• Creating Content – Social media posts & Blogging tips to make you stand out \nIf you are unable to make the session then please register for the email updates and I’ll send you the highlights as soon as they are ready. \nFor more information please about our weekly Power Hours please visit www.theoruby.com or email theo@theoruby.com.
URL:https://theoruby.com/event/ph8-therapist-marketing/
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200501T140000
DTEND;TZID=Europe/London:20200501T150000
DTSTAMP:20260524T183511
CREATED:20200630T100228Z
LAST-MODIFIED:20241203T165742Z
UID:1592-1588341600-1588345200@theoruby.com
SUMMARY:Power Hour 7 | Easy SEO to optimise your website for Google (Part 1)
DESCRIPTION:Search Engine Optimisation (SEO) is a cornerstone of digital marketing allowing you to be found organically on Google\n\n\n\nSearch Engine Optimisation (SEO) is a cornerstone of digital marketing allowing you to be found organically on Google and other search engines. \nIt may seem like a minefield and “experts” can ask for thousands of pounds a month just to keep you visible on google. However\, there are some simple steps you can take to optimise your website for free which make a huge difference to your presence online\, helping to keep you afloat during these difficult times. \nThe session will be tailored towards WordPress websites however the same principles apply for WIX\, Squarespace and other builders. \nJoin the community and get a free 30 minute consultation www.facebook.com/theomarketing \nIn Power Hour 7 we will cover:  \n1) Basic On-page SEO – Title\, Meta\, Alt & Social Sharing links \n2) Image Optimisation – Let google “see” your images and keep them small and sharp using free tools. \n3) Page Speed – Optimise your load times for google whilst keeping your users happy. \n4) Links – Internal / External and Backlinks to increase your ranking with a single click. \n5) Q&A \nPlease note that Part 2 and 3 of this series will include:  \n• Keywords \n• Off page SEO \n• Content \n• Accessibility \n• Basic User Experience \n• Social Sharing \n• Competitor research \n• Google Analytics \n• Google Search Console and more on request \nThis session could help anyone managing their own website or looking to understand how to gain leads without paid advertising. Please feel free to share this event with anyone in your network who may find it valuable. \nIf you can’t make the session then please register for the email updates and I’ll send you the highlights as soon as they are ready. \nFor more information please visit www.theoruby.com or email theo@theoruby.com
URL:https://theoruby.com/event/ph7-easy-seo1/
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200417T140000
DTEND;TZID=Europe/London:20200417T150000
DTSTAMP:20260524T183511
CREATED:20200630T100252Z
LAST-MODIFIED:20210824T110716Z
UID:1596-1587132000-1587135600@theoruby.com
SUMMARY:Power Hour 5 | Canva: A Non-Designers Dream
DESCRIPTION:Learn how to create attractive social media and marketing designs for free with Canva.\n\n\n\nThis weeks power hour will focus on the basics of using Canva as a design tool for small business owners. \nFull details to follow shortly \nThis is a free online training session run by Theo Ruby Marketing \nwww.theoruby.com
URL:https://theoruby.com/event/power-hour-5-canva-a-non-designers-dream/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200410T140000
DTEND;TZID=Europe/London:20200410T150000
DTSTAMP:20260524T183511
CREATED:20200630T110106Z
LAST-MODIFIED:20210824T121516Z
UID:1612-1586527200-1586530800@theoruby.com
SUMMARY:Power Hour 4: How to drive engagement online for free with Google Business
DESCRIPTION:The best way to improve your local SEO and drive customer engagement for free\n\n\n\nThis interactive workshop will give you an insight into the power of Google Business. \nSome of the features you should be using include: \nMaps Result – to highlight your business on google maps \nFree basic website to get you started \nContact info including phone\, email\, website and appointment link \nBranded images and photos of your work and team \nPosts\, content and offers \nQuestion and Answers directly in google business \nBook an appointment \nProduct and service information \nVideos to \nInstant messaging via their app \nVirtual tour of your business \nReccomendations for what else you should be posting \nTo find out more and preregister please email theo@theoruby.com \nYou can also see the highlights videos\, podcast and quick-start guide for every session here https://theoruby.com/marketing-guides/
URL:https://theoruby.com/event/how-to-drive-engagement-online-for-free-with-google-business/
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