Theo Ruby Marketing

Power Hour 16 | How to hire an Associate in these challenging times
2020-07-17 12:00 - 13:00 (Europe/London)
As your business grows you will be faced with making a decision to hire an Associate. Many business owners opt for hiring Associates

Friday 17th July 2020, 12:00 on Zoom

Special Co-Host: Nipa Patel, NP Employment Solutions
In this session we will discuss how and why to hire your first Associate by understanding the difference between a freelancer and Associate and the best place to find them for future business success.
As your business grows you will be faced with making a decision to hire an Associate. Many business owners opt for hiring Associates as a cost-effective solution to fit their need, but often struggle with the process and where to start. In this session we will discuss:
1. Why having a holistic view of your business is important
2. Understanding your need
3. Understanding what you are offering
4. Where to find them
5. The importance of having a written agreement
About Nipa
Nipa Patel is a Consultant with over 15 years’ experience in HR. She has gained experience in a number of sectors including higher education, charities, finance, legal and private healthcare, allowing her to be creative and adaptable to different people issues.
She is now an independent HR Consultant assisting businesses in the contentious side of HR, resolving conflict, and managing complex situations in a fair, ethical and legal manner. She firmly believes that people are the best investment a business can make to grow successfully and organically.
BOOK YOUR FREE PLACE HERE

How does it work?
Every Friday at 12:00 we hold a Zoom training session (Power Hour) focusing on a specific aspect of digital marketing. The key points are then transformed into a “Bitesize Marketing Guide” each with a dedicated page including step-by-step marketing guides plus Q&As with local business experts and advisors.
Using the same principles that we apply to our own marketing campaigns and client projects, you will get practical advice that has been proven to deliver results. The aim is to bring together decision-makers from across London to learn new skills, with the opportunity to network with over 270 qualified attendees and counting.
Why Bitesize Marketing Guides?
These guides are carefully designed to give business owners and marketing teams a solid foundation and free tools to develop their own campaigns. Each topic is separated into bite-size chunks with clear action points and no jargon so they can be implemented by anyone.
We cover topics such as Website Design, SEO, Social Media, Networking, Sales Funnels and more. Building a comprehensive reference point over time, driven by your shared challenges theoruby.com/marketing-guides.
How do I get involved?
1) Subscribe for free marketing guides and exclusive content theoruby.com/news
2) Join the live Zoom events every Friday at 12:00 theoruby.com/events
3) Network with our local business community facebook.com/groups/enterprisenetwork
4) Get a free 1-2-1 Digital Marketing Clinic* via Zoom by emailing theo@theoruby.com
*These are bespoke sessions to review your website and marketing activities or solve a specific challenge. Limited to one place per week with a free 3-month action plan and follow-up call.
Speaker / Contributor Callout
We are always looking for key speakers and contributors to add the series. Please get in touch if you have valuable knowledge or practical skills to share with our community.
Connect with us on Linkedin Linkedin.com/in/theoruby

Power Hour 15 | 7 Steps to Grow Your Network on LinkedIn (With The Queen Bee of LinkedIn)
2020-07-10 12:00 - 13:00
LinkedIn is one of the best ways to engage with partners and clients. Find out how to optimise your profile and grow your network.

In this session, we will discuss the importance of LinkedIn for businesses and how to build a trusted network to accelerate your growth. Become a power-user by understanding the steps that will raise you to the top of LinkedIn and build an engaged audience.
Special co-host Celia Rizothanasi the “Queen Bee of LinkedIn” will join us to give a deeper insight into how you can optimise your LinkedIn profile.
BOOK YOUR FREE PLACE HERE
7 Steps to Grow your Network on LinkedIn
1. First things first – make sure that you’ve got all your basic info covered
2. Create a professional introduction to attract your ideal audience
3. Include keywords throughout your profile to improve your visibility
4. Grow your network by adding existing contacts
5. Reach outside your network with Advanced Search
6. Creating posts and articles to grow your organic reach
7. Switch on Linkedin Nearby during all networking events
The session will include our top tips and tactics to grow your network on LinkedIn with expert feedback to improve your marketing efforts. Plus an open Q&A at the end to have all of your questions answered.
To be announced:
Going the extra mile – hear from a true LinkedIn Guru who has spent years utilizing LinkedIn to create personal and professional growth for her clients.
How does it work?
Every Friday at 12:00 we hold a Zoom training session (Power Hour) focusing on a specific aspect of digital marketing. The key points are then transformed into a “Bitesize Marketing Guide” each with a dedicated page including step-by-step marketing guides plus Q&As with local business experts and advisors.
Using the same principles that we apply to our own marketing campaigns and client projects, you will get practical advice that has been proven to deliver results. The aim is to bring together decision-makers from across London to learn new skills, with the opportunity to network with over 270 qualified attendees and counting.
Why Bitesize Marketing Guides?
These guides are carefully designed to give business owners and marketing teams a solid foundation and free tools to develop their own campaigns. Each topic is separated into bite-size chunks with clear action points and no jargon so they can be implemented by anyone.
We cover topics such as Website Design, SEO, Social Media, Networking, Sales Funnels and more. Building a comprehensive reference point over time, driven by your shared challenges theoruby.com/marketing-guides.
How do I get involved?
1) Subscribe for free marketing guides and exclusive content at theoruby.com/news
2) Join the live Zoom events every Friday at 12:00 theoruby.com/events
3) Network with our local business community facebook.com/groups/enterprisenetwork
4) Get a free 1-2-1 Digital Marketing Clinic* via Zoom by emailing theo@theoruby.com
*These are bespoke sessions to review your website and marketing activities or solve a specific challenge. Limited to one place per week with a free 3-month action plan and a follow-up call.
Speaker / Contributor Callout
We are always looking for key speakers and contributors to add to the series. Please get in touch if you have valuable knowledge or practical skills to share with our community.
Connect with us on Linkedin Linkedin.com/in/theoruby

Power Hour 14 | How to drive customers to your website (without paid ads)
2020-07-03 12:00 - 13:00
In this live session, we will learn how to drive customers to your website without the use of paid advertising (not just random traffic)

How to drive customers to your website (without paid ads)

Friday 3rd July 2020, 12 pm (BST) on Zoom
In this session we will discuss digital marketing tactics to attract customers to your website without the use of paid advertising. By understanding how to monitor and attract an engaged audience you can cut through the noise, creating lasting relationships to grow your business.
How do I get customers to visit my website?” is the most common question we are asked by SMEs, so each action below is designed take you through the entire process from start to finish:
1) Setup | Learn how to set up intelligent tracking tools (Google Analytics, Console & CRMs)
2) Understand | Discover customer touchpoints and how to stand out from the crowd
3) Prepare | Ensure all marketing channels/lead magnets are consistent and in line with core values
4) Attract | Create a compelling story that offers real value to the target audience
5) Nurture | Build long-lasting relationships and repeat customers
6) Review | Monitor results and adjust campaigns to maximise effectiveness
GET YOUR ZOOM LINK HERE
How does it work?

Every Friday at 12 pm we hold a Zoom training session (Power Hour) focusing on a specific aspect of digital marketing. The key points are then transformed into a “Bitesize Marketing Guide” each with a dedicated page including a highlights video, podcast and handouts plus Q&A with local business experts and advisors.
Using the same principles that we apply to our own marketing campaigns and client projects; you will get practical advice that’s been proven to deliver results. The aim is to bring together decision-makers from across London to learn new skills, with the opportunity to network with over 270 qualified attendees and counting.
Why Bitesize Marketing Guides?

These guides are carefully designed to give business owners and marketing teams a solid foundation and free tools to develop their own campaigns. Each topic is separated into bite-size chunks with clear action points and no jargon so they can be implemented by anyone.
We cover topics such as Website Design, SEO, Social Media, Networking, Sales Funnels and more. Building a comprehensive reference point over time, driven by your shared challenges theoruby.com/marketing-guides.
How do I get involved?

1) Subscribe for free marketing guides and exclusive content theoruby.com/news

2) Join the live Zoom events every Friday at 12 pm at theoruby.com/events

3) Network with our local business community facebook.com/groups/enterprisenetwork

4) Get a free 121 Digital Marketing Clinic* via Zoom by emailing theo@theoruby.com
*These are 121 sessions to review your website and marketing activities or solve a specific challenge. Limited to 1 place per week with a free 3-month action plan and follow up call.
Speaker / Contributor Callout

We are always looking for key speakers and contributors to improve the series so please get in touch if you have valuable knowledge or practical skills to share with our community.
Connect with us on Linkedin Linkedin.com/in/theoruby

Understanding WordPress & Optimising Your Website
2020-06-26 12:00 - 13:00
WordPress is the most popular Content Management System (CMS) in the world with over 450 million active websites and over 35% of the market

Friday 26th June 2020, 12 pm (BST) on Zoom!
In this session, we will learn how to safely navigate the WordPress dashboard while making the important first steps to building your next website. This will be a hands-on live demo so you can clearly see every action before trial for yourself.
7 steps to supercharge your website
1) Simply edit Pages, Media and Blog Content
2) Update plugins and extra functions
3) Add logos & straplines in line with your brand guidelines
4) Select a theme to give your website the desired look and feel of your business
5) Set “Global” font styling so you never have to worry about formatting again!
6) Easily create a full backup of your website for disaster recovery
7) Understand the basic principles of Elementor (to be continued in Part 3 next week)
WordPress is the most popular Content Management System (CMS) in the world with over 450 million active websites and over 35% of the market share. It has been crowned as the most versatile and scalable website builder and is perfect for businesses of all sizes from start-ups to market leaders across the globe.
Attendees can also get 50% off website hosting and a free demo website to practice their skills.
Looking for an online store, membership site or something bespoke? No problem… these can all be built with WordPress once you have the foundations a future session will go into more detail to easily upgrade your website to reach your business goals.
About Theo Ruby
Theo has been given the Elementor Expert badge after creating hundreds of small business websites with 100% positive feedback. Offering an affordable, personal service to drive customer engagement and sales which includes Website Design, Hosting, Support, SEO & Digital Marketing.
*New* We offer 5 free marketing clinics each month in partnership with the Enterprise Network. Contact theo@theoruby.com to get your free consultation to discuss your next website or marketing project.
For more information please about our weekly Power Hours please visit www.theoruby.com/news or email theo@theoruby.com.

Design your website on a budget - WordPress 101 - Free demo site included
2020-06-19 12:00 - 13:00 | Theo Ruby Marketing (Online Event via Zoom), Southdown Avenue, London, W7 2AG, London, W7 2AG, GB
In this session we will learn how to setup and start creating a WordPress website for small business. Free checklist and demo site included

Power Hour 12 | Design your website on a budget – WordPress 101
Friday 19th June 2020, 12pm (BST) on Zoom!
WordPress is the most popular Content Management System (CMS) in the world with over 450 million active websites and over 35% of the market share. It has been crowned as the most versatile and scalable website builder and is perfect for businesses of all sizes from start-up to market leaders across the globe.
This WordPress 101 session will explain the basics of setting up and building a website for your business. With our 10 step process you will be given the tools and knowledge to create a beautiful website for your business.
10 Steps to Website Success
1) Domain
2) Hosting
3) CMS
4) Plugins
5) Theme
6) Page Builder
7) Content
8) Extra Features
9) Mobile Friendly
10) Launch
Looking for an online store, membership site or something bespoke? No problem… these can all be built with WordPress once you have the foundations a future session will go into more detail to easily upgrade your website to reach your business goals.
About Theo Ruby
Theo has been given the Elementor Expert badge after creating hundreds of small business websites with 100% positive feedback. Offering an affordable, personal service to drive customer engagement and sales which include Website Design, Hosting, Support, SEO & Digital Marketing.
*New* We offer 5 free marketing clinics each month in partnership with the Enterprise Network. Contact theo@theoruby.com to get your free consultation to discuss your next website or marketing project.
For more information please about our weekly Power Hours please visit www.theoruby.com/news

Power Hour 11 | Easy SEO: How to rank higher on Google (Keywords)
2020-06-12 12:00 - 13:00
Looking to increase your website traffic and engage with potential customers?
Keyword planning is the no1 free way to get new customers

Easy SEO: How to rank higher on Google. Part 2: Keywords
Friday 12th June 2020, 12pm (BST) on Zoom!
(Please note the time is 12pm and not 2 pm like earlier sessions )
It may seem like a minefield and “experts” can ask for thousands of pounds a month just to keep you visible on Google. We will teach you the basics of keyword research and planning so that you can manage your own SEO at a fraction of the cost of an agency.
In this session we will cover:
• Understanding what keywords are and how they help SEO
• How to perform simple keyword research
• Keyword Planning – Free tool and overview
• Using Google Analytics to find search terms
• The importance of Long-tail keywords
The main goal is to understand how to use keywords on your website to increase traffic and ROI.
Please note that Part 1 is available on www.theoruby.com/news and goes through Images, Page Speed, Plugins and more to get you started on your SEO journey
There will be a networking element in this session and attendees are encouraged to share details and follow up via our Facebook community to see how we all progress over the next 12 months. If you are unable to make the session then please register for the email updates and I’ll send you the highlights as soon as they are ready.
For more information please about our weekly Power Hours please visit www.theoruby.com or email theo@theoruby.com. All previous highlights can be found here www.theoruby.com/marketing-guides

Special Panel Discussion: Lockdown: How 3 small businesses coped
2020-05-29 12:00 - 13:00
Power Hour 10 will be a panel discussion with 3 West London Based business owners, to share their successes and failure with you. We will dive

Power Hour 10 | Special Panel Discussion: Lockdown: How 3 small businesses coped with the crisis
Friday 29nd May 2020, 12pm (BST) on Zoom!
(Please note the time is 12pm and not our usual 2pm slot for this session only)
Lockdown has caused months of uncertainty and anxiety for small business owners in London. Most don’t know how/if their business will recover, whilst others have been unaffected or even grown during the pandemic.
Power Hour 10 will be a panel discussion with 3 West London Based business owners, to share their successes and failure with you. We will dive into the steps they took to maintain normality and the outcome so that you can hopefully learn from their journey.
There will be a networking element in this session and attendees are encouraged to share details and follow up via our Facebook community to see how we all progress over the next 12 months.
If you are unable to make the session then please register for the email updates and I’ll send you the highlights as soon as they are ready.
For more information please about our weekly Power Hours please visit www.theoruby.com or email theo@theoruby.com. All previous highlights can be found here www.theoruby.com/marketing-guides

Power Hour 9 | Trello: Stay focused and organise your day in minutes
2020-05-22 14:00 - 15:00
Power Hour 9 | Trello: Stay focused and organise your day in minutes
Friday 22nd May 2020, 2pm (BST) on Zoom!

Power Hour 9 | Trello: Stay focused and organise your day in minutes
Friday 22nd May 2020, 2pm (BST) on Zoom!
Trello is a post-it note style organisation board that syncs across all of your devices and includes countless features to help you throughout your daily life.
Power Hour 9 will teach you how to use Trello effectively for your business. Starting with the basics of how to create a card and store it safely and then dive into new features to let it work harder for you by syncing with other apps and some automation hacks.
It’s minimalistic and simple structure makes it great for beginners but it’s flexible enough to support a medium sized business with thousands of balls in the air. Take control of your own projects, save time and capture information in an organised way to ahead of the competition!
What can Trello do for your business?
• Task management – Easily track and prioritise every task that comes your way
• Capture – Store important information and find it easily when you need it.
• Collaborate – Share tasks and to-do lists with clients, co-workers and partners.
• Google Integration – Seamlessly integration with Chrome to create cards on the go
• Media – Attach Video, Photo and links directly to your Board for fast access.
• Reminders – Set due dates and flag milestones in your calendar.
• Automation –Set up guided 1 click macros to save time
• Power-Up – Advanced users can use power-ups to work with over 250 apps
If you are unable to make the session then please register for the email updates and I’ll send you the highlights as soon as they are ready.
For more information please about our weekly Power Hours please visit www.theoruby.com or email theo@theoruby.com. All previous highlights can be found here www.theoruby.com/marketing-guides

Power Hour 8 | Helping Therapists find new clients online in 2020.
2020-05-15 14:00 - 15:00
Generating new business is more challenging than ever and your marketing efforts may need adjusting to match the new restrictions in place.

Power Hour 8 | Helping Therapists find new clients online in 2020.
Friday 15th May 2pm (BST) Online Training on Zoom
Generating new business is more challenging than ever and your marketing efforts may need adjusting to match the new restrictions in place.
In this focused session we will discuss the key steps that therapists and healthcare professionals can take to future-proof their business.
Workshop Focus Question: How can I find clients online?
• Website Content– Writing copy for your website that resonates with your audience
• SEO & Directories – Optimise your keywords and be found easily on Google
• Facebook Advertising – Cost-effective advertising that generates leads with design tips.
• Creating Content – Social media posts & Blogging tips to make you stand out
If you are unable to make the session then please register for the email updates and I’ll send you the highlights as soon as they are ready.
For more information please about our weekly Power Hours please visit www.theoruby.com or email theo@theoruby.com.

Power Hour 7 | Easy SEO to optimise your website for Google (Part 1)
2020-05-01 14:00 - 15:00
Search Engine Optimisation (SEO) is a cornerstone of digital marketing allowing you to be found organically on Google

Search Engine Optimisation (SEO) is a cornerstone of digital marketing allowing you to be found organically on Google and other search engines.
It may seem like a minefield and “experts” can ask for thousands of pounds a month just to keep you visible on google. However, there are some simple steps you can take to optimise your website for free which make a huge difference to your presence online, helping to keep you afloat during these difficult times.
The session will be tailored towards WordPress websites however the same principles apply for WIX, Squarespace and other builders.
Join the community and get a free 30 minute consultation www.facebook.com/theomarketing
In Power Hour 7 we will cover:
1) Basic On-page SEO – Title, Meta, Alt & Social Sharing links
2) Image Optimisation – Let google “see” your images and keep them small and sharp using free tools.
3) Page Speed – Optimise your load times for google whilst keeping your users happy.
4) Links – Internal / External and Backlinks to increase your ranking with a single click.
5) Q&A
Please note that Part 2 and 3 of this series will include:
• Keywords
• Off page SEO
• Content
• Accessibility
• Basic User Experience
• Social Sharing
• Competitor research
• Google Analytics
• Google Search Console and more on request
This session could help anyone managing their own website or looking to understand how to gain leads without paid advertising. Please feel free to share this event with anyone in your network who may find it valuable.
If you can’t make the session then please register for the email updates and I’ll send you the highlights as soon as they are ready.
For more information please visit www.theoruby.com or email theo@theoruby.com

Power Hour 5 | Canva: A Non-Designers Dream
2020-04-17 14:00 - 15:00
Learn how to create attractive social media and marketing designs for free with Canva.

This weeks power hour will focus on the basics of using Canva as a design tool for small business owners.
Full details to follow shortly
This is a free online training session run by Theo Ruby Marketing
www.theoruby.com

Power Hour 4: How to drive engagement online for free with Google Business
2020-04-10 14:00 - 15:00
The best way to improve your local SEO and drive customer engagement for free

This interactive workshop will give you an insight into the power of Google Business.
Some of the features you should be using include:
Maps Result – to highlight your business on google maps
Free basic website to get you started
Contact info including phone, email, website and appointment link
Branded images and photos of your work and team
Posts, content and offers
Question and Answers directly in google business
Book an appointment
Product and service information
Videos to
Instant messaging via their app
Virtual tour of your business
Reccomendations for what else you should be posting
To find out more and preregister please email theo@theoruby.com
You can also see the highlights videos, podcast and quick-start guide for every session here https://theoruby.com/marketing-guides/
